System for event-based intelligent-targeting

Abstract

An event-based intelligent targeting engine is capable of delivering highly relevant content, including, but not limited to, advertisements, alerts, messages, notifications, warnings, signals, machine-to-machine (M2M) telemetry, entertainment/media, and any communications thereof, etc. based on real-time situations (i.e., observed events) of a user as well as, historical preferences both explicitly stated or observed in behavior including demographics, psychographics, and sociographics.

What is claimed is: 
     
         1 . An event-based intelligently-targeted engine implemented by a computer, comprising:
 a system interface for receiving one or more inputs;   a data aggregator for collecting data;   one or more resource services for providing content; and   an intelligence processor for processing the received one or more inputs and the collected data and implementing query strategies to identify relevant content from the one or more resource services based on the received one or more inputs and the collected data, wherein the relevant content is then communicated to one or more users.   
     
     
         2 . The event-based intelligently-targeted engine as recited in  claim 1 , wherein an input is categorized as an event and is indicative of a change in movement, a change in location, or a change in time. 
     
     
         3 . The event-based intelligently-targeted engine as recited in  claim 1 , wherein an input is a search inquiry. 
     
     
         4 . The event-based intelligently-targeted engine as recited in  claim 1 , wherein the data collected by the data aggregator includes location data. 
     
     
         5 . The event-based intelligently-targeted engine as recited in  claim 1 , wherein the data collected by the data aggregator includes user preferences. 
     
     
         6 . The event-based intelligently-targeted engine as recited in  claim 1 , wherein the data collected by the data aggregator includes social media data. 
     
     
         7 . The event-based intelligently-targeted engine as recited in  claim 1 , wherein the relevant content identified by the intelligence processor includes advertisements. 
     
     
         8 . The event-based intelligently-targeted engine as recited in  claim 1 , wherein the system interface further comprises:
 an event listener for receiving the one or more inputs; and   a notification services module for communicating the relevant content from the intelligence processor to the one or more users.   
     
     
         9 . An system for communicating relevant advertisements to selected users, comprising:
 a system interface for receiving one or more inputs;   a data aggregator for collecting data, wherein the data includes location data, and storing the data in a database;   one or more resource services; and   an intelligence processor for processing the received one or more inputs, retrieving the collected data from the database, and then implementing query strategies to identify relevant advertisements from the one or more resource services based on the received one or more inputs and the collected data, wherein the relevant advertisements are then communicated to one or more users.