Targeted advertising

Abstract

A method and apparatus for serving targeted advertising to a user via a user device are described including receiving content provided by a content provider, rendering the provided content, viewing a commercial, wherein the commercial was spliced into the content based on a default commercial selection algorithm at a commercial break, determining if the user wants to rate the commercial, accepting the user's rating of the commercial if the user wants to rate the commercial and communicating the user's rating of the commercial to the content provider.

1 . A method, said method comprising:
 presenting first content including a first commercial, said first commercial having been selected based on a commercial selection algorithm;   receiving a user rating of said presented first commercial; and   presenting second content, said second content including a second commercial, said second commercial having been selected based on a modified commercial selection algorithm, said modified commercial selection algorithm having been modified based on said received user rating of said first commercial.   
     
     
         2 . The method according to  claim 1 , further comprising:
 receiving said first content from a server;   forwarding said rating to said server; and   receiving said second content from said server.   
     
     
         3 . The method according to  claim 1 , further comprising:
 receiving said first content from a server;   receiving a plurality of commercials from an ad server; and   receiving said second content from said server.   
     
     
         4 . The method according to  claim 2 , wherein said server is operated by a content provider, wherein said content provider is a multiple system operator, an online provider or a broadcast provider. 
     
     
         5 . The method according to  claim 2 , wherein said commercial selection algorithm is based on demographics or content or demographics and content. 
     
     
         6 . The method according to  claim 3 , wherein a user's rating of said first commercial is provided to said ad server. 
     
     
         7 . A method for a content provider to provide targeted advertising, said method comprising:
 providing first content including a first commercial, said first commercial having been selected based on a commercial selection algorithm;   receiving a user rating of said first commercial;   providing second content, said second content including a second commercial, said second commercial having been selected based on a modified commercial selection algorithm, said modified commercial selection algorithm having been modified based on said received user rating of said first commercial.   
     
     
         8 . The method according to  claim 7 , further comprising said first commercial is selected based on a user's profile as well as said commercial selection algorithm. 
     
     
         9 . The method according to  claim 7 , wherein said content provider is a multiple system operator, an online provider or a broadcast provider. 
     
     
         10 . The method according to  claim 7 , wherein said commercial selection algorithm is based on demographics or content or demographics and content. 
     
     
         11 . The method according to  claim 7 , wherein a user's rating of said first commercial is provided to an ad server. 
     
     
         12 . An apparatus, comprising:
 a display device for presenting first content including a first commercial having been selected based on a commercial selection algorithm, said first content including said first commercial having been received by an input signal receiver;   a user interface for receiving a user rating of said presented first commercial; and   said display device for presenting second content, said second content including a second commercial having been received by said input signal receiver, said second commercial having been selected based on a modified commercial selection algorithm, said modified commercial selection algorithm having been modified based on said received user rating of said first commercial.   
     
     
         13 . The apparatus according to  claim 12 , further comprising:
 said input signal receiver, receiving said first content from a server;   said input signal receiver, forwarding said rating to said server; and   said input signal receiver, receiving said second content from said server.   
     
     
         14 . The apparatus according to  claim 12 , further comprising:
 said input signal receiver, receiving said first content from a server;   said input signal receiver, receiving a plurality of commercials from an ad server; and   said input signal receiver, receiving said second content from said server.   
     
     
         15 . The apparatus according to  claim 13 , wherein said server is operated by a content provider, wherein said content provider is a multiple system operator, an online provider or a broadcast provider. 
     
     
         16 . The apparatus according to  claim 12 , wherein said commercial selection algorithm is based on demographics or content or demographics and content. 
     
     
         17 . The apparatus according to  claim 14 , wherein a user's rating of said first commercial is provided to said ad server. 
     
     
         18 . An apparatus for providing content, comprising:
 means for providing first content including a first commercial, said first commercial having been selected based on a commercial selection algorithm;   means for receiving a user rating of said first commercial;   means for providing second content, said second content including a second commercial, said second commercial having been selected based on a modified commercial selection algorithm, said modified commercial selection algorithm having been modified based on said received user rating of said first commercial.   
     
     
         19 . The content provider according to  claim 18 , further comprising said first commercial is selected based on a user's profile as well as said commercial selection algorithm. 
     
     
         20 . The content provider according to  claim 18 , wherein said content provider is a multiple system operator, an online provider or a broadcast provider. 
     
     
         21 . The content provider according to  claim 18 , wherein said commercial selection algorithm is based on demographics or content or demographics and content. 
     
     
         22 . The content provider according to  claim 18 , wherein a user's rating of said first commercial is provided to an ad server.