US2016358222A1PendingUtilityA1

Promoting content from an activity stream

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Assignee: GOOGLE INCPriority: Dec 17, 2010Filed: Jun 14, 2016Published: Dec 8, 2016
Est. expiryDec 17, 2030(~4.4 yrs left)· nominal 20-yr term from priority
Inventors:Davi De Castro ReisChristian OestlienEider Silva De OliveiraMarcus A. LealIgor Prata Soares
G06Q 10/40G06Q 30/0277G06Q 30/0273G06Q 30/0269G06Q 30/0255G06Q 30/0251G06Q 30/0241G06Q 50/10G06Q 50/01G06Q 30/02
59
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Claims

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a method that includes receiving an indication from a user to promote an item that is included in an activity stream associated with the user, the activity stream being presented in a social context by a social application; receiving a request for an advertisement; determining the item is responsive to the request; determining one or more advertisements responsive to the request; ranking the item and the one or more advertisements; and providing the item in response to the request rather than the one or more advertisements and based at least in part on the rankings.

Claims

exact text as granted — not AI-modified
What is claimed is: 
     
         1 . A method comprising:
 receiving an indication from a user to promote an item that is included in an activity stream associated with the user, the activity stream being presented in a social context by a social application;   receiving a request for an advertisement;   determining the item is responsive to the request;   determining one or more advertisements responsive to the request;   ranking the item and the one or more advertisements; and   providing the item in response to the request rather than the one or more advertisements and based at least in part on the rankings.   
     
     
         2 . A method comprising:
 receiving a request for an advertisement to be published on a web page by a publisher;   determining one or more non-advertising content items responsive to the request;   ranking the one or more non-advertising content items; and   providing one of the one or more non-advertising content items in response to the request and based at least in part on the rankings.   
     
     
         3 . The method of  claim 2  further comprising:
 determining one or more advertisements responsive to the request; 
 ranking the one or more advertisements; and 
 evaluating a highest-ranked advertisement and a highest-ranked non-advertising content item based on one or more criteria; 
 where providing the one or more non-advertisement content items is based at least in part on the evaluation. 
 
     
     
         4 . The method of  claim 3  where the criteria relate to a relevance of the content item or the advertisement to the request. 
     
     
         5 . The method of  claim 3  where the criteria relate to how often ads are served in response to the request. 
     
     
         6 . The method of  claim 3  where the criteria relate to how high a relevance is for the non-advertising content item and how low a relevance is of the highest-ranked advertisement. 
     
     
         7 . The method of  claim 3  where the criteria relate to a location of the user, a current date and time of the request, the publisher(s) of the advertisement and/or the highest-ranked non-advertising content. 
     
     
         8 . The method of  claim 1  further comprising:
 compensating the publisher by a system that provides the non-advertising content item. 
 
     
     
         9 . The method of  claim 8  further comprising charging a provider of the non-advertising content item a nominal fee for publication. 
     
     
         10 . The method of  claim 8  further comprising charging the provider of the non-advertising content item no fee for publication. 
     
     
         11 . The method of  claim 1  further comprising:
 receiving one or more non-advertising content items and metadata describing content included therein; and 
 storing the one or more non-advertising content items and the metadata. 
 
     
     
         12 . The method of  claim 11  where the metadata is used to rank the one or more non-advertising content items. 
     
     
         13 . The method of  claim 11  where receiving the one or more non-advertising content items includes receiving a selection of a content item from a user. 
     
     
         14 . The method of  claim 13  where the selection is a selection of a content item authored by the user. 
     
     
         15 . The method of  claim 1  where one or more of the one or more non-advertising content items does not include a link to a landing page. 
     
     
         16 . The method of  claim 1  where one or more of the one or more non-advertising content items is selected from the group comprising blog entries, web pages, news items, videos, music, images, games, or any other multimedia content. 
     
     
         17 . The method of  claim 13  where the selection is a selection of a control that allows for publication of a content item. 
     
     
         18 . The method of  claim 17  where the control is a +1 control. 
     
     
         19 . The method of  claim 17  where the control is presented in a toolbar. 
     
     
         20 . The method of  claim 17  where the selection includes a message from the user to be published along with the non-advertising content item. 
     
     
         21 .- 26 . (canceled)

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