Cosmetic Products Application

Abstract

A cosmetic applicator construction that includes a distributable sampling packet that is affixable to a carrier substrate, such as a mailing card or printed publication, to permit distribution of the sampling packet to an end location for use thereat by an individual user. The cosmetic applicator construction is suitable for use in the mailing of cosmetic samples in separate mailers or the provision thereof on or within a printed publication and includes a sampling packet, which is preferably a two-ply card, and an underlying release liner. The upper ply of the sampling packet includes an embossed field formed on the underside of the upper ply, disposed between the upper ply and the lower ply, and configured to hold a cosmetic sample.

What is claimed is: 
     
         1 . A cosmetic applicator construction for distributing to an end location for individualized and personalized use by a user in the application of an uncontaminated sampling of a cosmetic at the end location, comprising:
 a card forming a first ply;   a raised area forming a second ply, the raised area having a plurality of projections, the projections to define a cosmetic sample reservoir area with the projections being laterally spaced from one another and positioned relative to one another to be capable of retaining between the projections a sample of cosmetic there between in the cosmetic sample reservoir area; and   a third ply positioned between the card and the raised area, the third ply affixed to the card and the second ply adjoining to the third ply wherein the raised area is orientated opposite the card.   
     
     
         2 . The cosmetic applicator construction of  claim 1  wherein the card further comprises a fold line for folding the card. 
     
     
         3 . The cosmetic applicator construction of  claim 2  wherein the card further comprises a pair of side edges with each of the side edges having a notch and the notches interlocking when the card is folded along the fold line. 
     
     
         4 . The cosmetic applicator construction of  claim 1  wherein the projections are formed by mechanical embossing or printing. 
     
     
         5 . The cosmetic applicator construction of  claim 1  wherein the card further comprises a fold line bisecting the card for folding the card in half for protecting the raised area. 
     
     
         6 . The cosmetic applicator construction of  claim 1  wherein the card is mountable upon a carrier substrate for distribution of the cosmetic applicator construction to the end location. 
     
     
         7 . The cosmetic applicator construction of  claim 1  wherein the sample of cosmetic is inserted into the raised area prior to distribution of the cosmetic applicator. 
     
     
         8 . The cosmetic applicator construction of  claim 7  wherein the projections are configured to release at least a portion of the sample of cosmetic retained therein as the raised area is being compressed and moved across a body area, such compression and movement of the raised area thus effecting personalized distribution to the body area of the sample of cosmetic retained in the raised area. 
     
     
         9 . A cosmetic applicator construction for distributing to an end location for individualized and personalized use by a user in the application of an uncontaminated sampling of a cosmetic at the end location, comprising:
 a card forming a first ply;   a raised area having a pair of spaced apart second plies, each of the second plies having a plurality of projections, the projections to define a cosmetic sample reservoir area with the projections being laterally spaced from one another and positioned relative to one another to be capable of retaining between the projections a sample of cosmetic there between in the cosmetic sample reservoir area; and   a third ply positioned between the card and the raised area, the third ply affixed to the card and the second plies adjoining to the third ply wherein the raised area is orientated opposite the card.   
     
     
         10 . The cosmetic applicator construction of  claim 9  wherein the card further comprises a fold line for folding the card. 
     
     
         11 . The cosmetic applicator construction of  claim 10  wherein the card further comprises a pair of side edges with each of the side edges having a notch and the notches interlocking when the card is folded along the fold line. 
     
     
         12 . The cosmetic applicator construction of  claim 9  wherein the projections are formed by mechanical embossing or printing. 
     
     
         13 . The cosmetic applicator construction of  claim 9  wherein the card further comprises a fold line bisecting the card for folding the card in half for protecting the raised area on each of the second plies. 
     
     
         14 . The cosmetic applicator construction of  claim 9  wherein the card is mountable upon a carrier substrate for distribution of the cosmetic applicator construction to the end location. 
     
     
         15 . The cosmetic applicator construction of  claim 9  wherein the sample of cosmetic is inserted into the raised area prior to distribution of the cosmetic applicator. 
     
     
         16 . The cosmetic applicator construction of  claim 15  wherein the projections are configured to release at least a portion of the sample of cosmetic retained therein as the raised area is being compressed and moved across a body area, such compression and movement of the raised area thus effecting personalized distribution to the body area of the sample of cosmetic retained in the raised area. 
     
     
         17 . A cosmetic applicator construction for distributing to an end location for individualized and personalized use by a user in the application of an uncontaminated sampling of a cosmetic at the end location, comprising:
 a card forming a first ply;   a raised area forming a second ply, the raised area having a plurality of projections forming a pattern of a shape of a lip, the projections to define a cosmetic sample reservoir area with the projections being laterally spaced from one another and positioned relative to one another to be capable of retaining between the projections a sample of cosmetic there between in the cosmetic sample reservoir area; and   a third ply positioned between the card and the raised area, the third ply affixed to the card and the second ply adjoining to the third ply wherein the raised area is orientated opposite the card.   
     
     
         18 . The cosmetic applicator construction of  claim 17  wherein the card further comprises a fold line for folding the card. 
     
     
         19 . The cosmetic applicator construction of  claim 18  wherein the card further comprises a pair of side edges with each of the side edges having a notch and the notches interlocking when the card is folded along the fold line 
     
     
         20 . The cosmetic applicator construction of  claim 17  wherein the projections are formed by mechanical embossing or printing, with the printing including one of silk screen, offset, rotogravure, flexography, or deposition, with the flexography including the usage of one of conventional inks, offset inks, flexographic inks, ultraviolet cured inks, and thermographic heat set inks, and wherein the deposition includes one of thermal forming, vacuum forming, casting, heat treatment, electrostatic treatment, spraying, extruding, adhesives, and cohesives.