Affecting Display of Content Based on Negative Reactions

Abstract

Techniques for affecting display of content may include receiving a request for content to supplement a response to an input initiated by a first user; outputting first content in response to the request, where the first content includes a control feature that is displayable along with the first content, and where the control feature enables the first user to register a negative reaction to the first content; obtaining information relating to the first content based on the negative reaction; identifying second content having one or more characteristics in common with the first content; identifying one or more second users having one or more characteristics in common with the first user; and using the information relating to the first content in determining whether to provide the second content to the one or more second users.

What is claimed is: 
     
         1 - 17 . (canceled) 
     
     
         18 . A method performed by one or more processing devices, comprising:
 outputting, by the one or more processing devices, first content to a user device, along with a control feature that enables a first user to provide a reaction to the first content;   receiving, by the one or more processing devices and from the first user, a negative reaction to the first content through the control feature;   in response to the reaction, identifying, by the one or more processing devices, second content having a topic in common with the first content, where the topic in common is identified based on text in the first content and the second content or based on Internet domains associated with the first content and the second content;   identifying, by the one or more processing devices, one or more second users having a same characteristic as the first user; and   reducing a likelihood that the second content is provided to the one or more second users based on the one or more second users having the same characteristic as the first user and based on the first user having provided the negative reaction to the first content that has the topic in common with the second content.   
     
     
         19 . The method of  claim 18 , wherein identifying, by the processing device, one or more second users having the same characteristic as the first user is based on a search of a user profile of the first user or a search of a social graph of the first user. 
     
     
         20 . The method of  claim 18 , wherein information relating to the first content based on the reaction is used to prevent distributing the first content or the second content in the future. 
     
     
         21 . The method of  claim 18 , wherein information relating to the first content based on the reaction is used to limit distributing the first content or the second content in the future. 
     
     
         24 . The method of  claim 18 , wherein the control feature comprises an interactive control feature. 
     
     
         25 . The method of  claim 18 , wherein the text in the second content or the Internet domain associated with the second content is indicative of whether: (1) the first content is part of a same distribution campaign as the second content, (2) the first content and the second content are owned or distributed by a same entity, or (3) the first content and the second content direct users to a domain controlled by a same entity. 
     
     
         26 . The method of  claim 18 , wherein the text in the second content or the Internet domain associated with the second content is indicative of whether: (1) the first content and the second content have a topic in common, or (2) the first content and the second content direct users to a same domain or to domains having similar topics. 
     
     
         27 . The method of  claim 18 , wherein the text in the second content or the Internet domain associated with the second content is indicative of a relationship of a brand associated with the first content to a brand associated with the second content. 
     
     
         28 . The method of  claim 18 , wherein identifying one or more second users having the same characteristic as the first user comprises:
 identifying elements of a profile for the first user that match elements of one or more profiles for the one or more second users, the elements relating to demographics associated with the first user and the one or more second users.   
     
     
         29 . The method of  claim 18 , further comprising determining not to distribute the second content to the one or more second users. 
     
     
         30 . The method of  claim 18 , further comprising providing the second content at a less favorable position in a content selection process for distribution of content to the one or more second users. 
     
     
         31 . The method of  claim 18 , further comprising increasing a price for distributing the second content relative to other content to be distributed to the one or more second users. 
     
     
         32 . The method of  claim 18 , further comprising determining, based on information relating to the first content based on the reaction, a context, the context being related to at least one of an aspect of the response to the input and a time at which the first content was provided; and
 wherein the context is used in adjusting a price for distributing the second content to the one or more second users based on the context at a time at which the second content is to be provided.   
     
     
         33 . The method of  claim 18 , wherein information relating to the first content based on the reaction is obtained based on negative reactions to the first content by other users, the information indicating whether the first content elicits a negative reaction in general, elicits a negative reaction in a particular topical context or in a particular temporal context, or elicits a negative reaction by users having one or more characteristics in common. 
     
     
         34 . The method of  claim 18 , further comprising adjusting a price bid for distributing the second content to the one or more second users based on (1) the reaction by the first user to the first content, (2) the common characteristics between the first content and the second content, and (3) the common characteristics between the first user and the one or more second users. 
     
     
         35 . One or more non-transitory computer readable media storing instructions that are executable by one or more processing devices to perform operations comprising:
 outputting first content, by the processing device, to a user device, along with a control feature that enables a first user to provide a reaction to the first content;   receiving, by the processing device and from a first user of the first user device, a negative reaction to the first content through the control feature;   in response to the reaction, identifying, by the processing device, second content having a topic in common with the first content, where the topic in common is identified based on text in the first content and the second content or based on Internet domains associated with the first content and the second content;   identifying, by the processing device, one or more second users having a same characteristic in common with the first user; and   reducing a likelihood that the second content is provided to the one or more second users based on the one or more second users having the same characteristic as the first user and based on the first user having provided the negative reaction to the first content that has the topic in common with the second content.   
     
     
         36 . The one or more non-transitory computer readable media of  claim 35 , wherein it is determined to increase a price for distributing the second content relative to other content to be distributed to the one or more second users. 
     
     
         37 . A system comprising:
 memory storing instructions that are executable; and   one or more processing devices to execute the instructions to implement a content management system to perform operations comprising:
 outputting, by the one or more processing devices, first content to a user device, along with a control feature that enables a first user to provide a reaction to the first content; 
 receiving, by the one or more processing devices, from the first user, a negative reaction to the first content through the control feature; 
 in response to the reaction, identifying, by the one or more processing devices, second content having a topic in common with the first content, where the topic in common is identified based on text in the first content and the second content or based on Internet domains associated with the first content and the second content; 
 identifying, by the one or more processing devices, one or more second users having a same characteristic as the first user; and 
 reducing a likelihood that the second content is provided to the one or more second users based on the one or more second users having the same characteristic as the first user and based on the first user having provided the negative reaction to the first content that has the topic in common with the second content.