System, Method and Computer Program Product for Updating Advertising Data for Recorded Video Data

Abstract

A computerized method for advertising, the method comprising: sending a request for replacement advertising to an advertising server when an indicator signals that a replacement advertising data is to be received as an advertising data stream from an advertising server; and receiving replacement advertising data from the DVR when the indicator signals that the replacement advertising data is to be received from storage on the DVR.

What is claimed is: 
     
         1 . A computerized method for advertising, the method comprising:
 sending a request for replacement advertising to an advertising server when an indicator signals that a replacement advertising data is to be received as an advertising data stream from an advertising server; and   receiving replacement advertising data from the DVR when the indicator signals that the replacement advertising data is to be received from storage on the DVR.   
     
     
         2 . The method of  claim 1 , the method further comprising:
 suspending fast forward commands on the DVR during the display streaming of the replacement advertising data.   
     
     
         3 . The method of  claim 1 , the method further comprising:
 reading at a multimedia processor end user device, a playback advertising identifier in an advertising video data associated with a trigger detected from a replacement advertising video data, the advertising identifier indicating particular advertising data;   detecting an indicator in the video data stream;   
     
     
         4 . The method of  claim 1 , wherein the trigger is a Society for Cable Television Engineers 104 trigger. 
     
     
         5 . The method of  claim 1 , wherein the trigger is a Society for Cable Television Engineers 35 trigger. 
     
     
         6 . The method of  claim 2 , wherein the advertising identifier is an international standard code identifier code assigned to the advertising data and inserted into the video data stream in a data distribution system server. 
     
     
         7 . A non-transitory computer readable medium, containing computer executable instructions that when executed by a processor perform functions that stream video data advertising during replay of recorded data, the computer program comprising:
 instructions send a request for replacement advertising to an advertising server when the indicator signals that the replacement advertising data is to be received as an advertising data stream from an advertising server; and   
     
     
         8 . The medium of  claim 6 , the computer program further comprising:
 instructions to suspend fast forward commands on the DVR during the streaming of the replacement advertising data.   
     
     
         9 . The medium of  claim 6 , the computer program further comprising:
 instructions to receive replacement advertising data from the DVR when the indicator signals that the replacement advertising data is to be received from storage on the DVR.   
     
     
         10 . The medium of  claim 6 , the computer program further comprising:
 instructions to detect an indicator in the video data stream;   instructions to read at a multimedia processor end user device, a playback advertising identifier in an advertising video data associated with a trigger detected from a replacement advertising video data, the advertising identifier indicating particular advertising data;   
     
     
         11 . The medium of  claim 6 , wherein the trigger is a Society for Cable Television Engineers 104 trigger. 
     
     
         12 . The medium of  claim 6 , wherein the trigger is a Society for Cable Television Engineers 35 trigger. 
     
     
         13 . The medium of  claim 6 , wherein the advertising identifier is an international standard code identifier code assigned to the advertising data and inserted into the video data stream in the data distribution system server. 
     
     
         14 . A computer program product, comprising:
 a processor in data communication with a tangible computer readable medium;   a computer program embedded in the tangible computer readable medium, the computer program comprising computer executable instructions that when executed by a processor perform functions to replace advertising data during replay of recorded video data, the computer program comprising:   instructions to send a request for replacement advertising to an advertising server when the indicator signals that the replacement advertising data is to be received as an advertising data stream from an advertising server; and   instructions to receive replacement advertising data from the DVR when the indicator signals that the replacement advertising data is to be received from storage on the DVR.   
     
     
         15 . The computer program product of  claim 14 , the computer program further comprising:
 instructions to suspend fast forward commands during the display of the replacement advertising data stream.   
     
     
         16 . The computer program product of  claim 14 , the computer program further comprising:
 instructions to read at a multimedia processor end user device, a playback advertising identifier in an advertising video data associated with a trigger detected from a replacement advertising video data, the advertising identifier indicating particular advertising data;   instructions to detect an indicator in the video data stream;   
     
     
         17 . The computer program product of  claim 14 , wherein the trigger is a Society for Cable Television Engineers 104 trigger. 
     
     
         18 . The computer program product of  claim 14 , wherein the trigger is a Society for Cable Television Engineers 35 trigger. 
     
     
         19 . The computer program product of  claim 14 , wherein the advertising identifier is an international standard code identifier code assigned to the advertising data and inserted into the video data stream in the data distribution system server.