Positioning media to go viral

Abstract

Systems and techniques are disclosed for positioning, based on a position velocity measure, related media content within a media outlet such as a website, a blog, an aggregation page, an application, or the like. The related media content may be related to a media content and may link to the media content, be a derivative of the media content, summarize the media content, or the like. A location within a media outlet for a related media content may be determined and the related media content may be published accordingly. The location of a related media content may be modified from a first location to a second location. The size of a related media content may be increased and/or a related media content may be highlighted. Further, techniques are disclosed for publishing related media content within a zone from a plurality of zones associated with a media outlet.

1 . A method comprising:
 determining, at a server in a computer network, that a velocity measure corresponding to a first media content exceeds a velocity threshold, wherein the velocity measure is based on a change in engagement rate for the first media content, wherein one or more weights associated with the engagement rate are based on a type of the engagement rate;   receiving a second media content based on the determination of the velocity measure of the first media content and based on a subject matter of the first media content; and   publishing the second media content, wherein the publishing comprises:
 selecting a zone of a plurality of zones of a media outlet based on the determined velocity measure corresponding to the first media content, wherein the plurality of zones are of different sizes; and 
 publishing the second media content based on the selected zone. 
   
     
     
         2 . The method of  claim 1 , wherein the first media content includes at least one selected from the group consisting of: an image, a video, a text, an audio, and a link. 
     
     
         3 . The method of  claim 1 , wherein the second media content includes at least one selected from the group consisting of: an image, a video, a text, an audio, and a link. 
     
     
         4 . The method of  claim 1 , wherein the second media content contains content similar to the first media content. 
     
     
         5 . The method of  claim 1 , further comprising publishing the second media content in an association with the first media content. 
     
     
         6 . The method of  claim 5 , wherein the association comprises publishing the second media content visibly proximate to the first media content. 
     
     
         7 . The method of  claim 5 , wherein the second media content includes at least one selected from the group consisting of: an advertisement, an advertisement campaign, a product information, and a service information. 
     
     
         8 . The method of  claim 1 , further comprising determining an updated velocity measure based on a change in engagement rate for the first media content. 
     
     
         9 . The method of  claim 8 , further comprising:
 determining an updated second media content based on the updated velocity measure.   
     
     
         10 . The method of  claim 1 , wherein the selecting the zone comprises:
 selecting the zone on the media outlet that includes a first zone, a second zone, and a third zone in the plurality of zones.   
     
     
         11 . The method of  claim 10 , wherein the publishing the second media content comprises:
 removing the second media content from the first zone; and   publishing the second media content in the second zone.   
     
     
         12 . The method of  claim 10 , wherein the publishing the second media content comprises:
 removing the second media content from the second zone; and   publishing the second media content in the third zone.