Tracking content through serial presentation

Abstract

Computer systems, methods, and computer program products for tracking content using serial presentation are disclosed. Some embodiments track an aggregated quantity of words displayed by Rapid Serial Visual Presentation (RSPV) in a digital media item across a plurality of user electronic devices. Some embodiments track what words are displayed by RSVP. Some embodiments track a percentage of words displayed by RSVP across a plurality of user sessions. Some embodiments track trends in the percentage of words displayed by RSVP. Some embodiments use RSVP tracking and trending information to enhance search results. Some embodiments analyze RSVP consumption across a plurality of sessions to determine opportunities for improving content consumption and improving selection of sub-content items. These and other embodiments are further disclosed herein.

1 - 25 . (canceled) 
     
     
         26 . A method for improving search results provided by a computerized search engine, the search results being for delivery to a user electronic device over a communications network, the method comprising:
 generating, at one or more computers, first data corresponding to a quantity of words in a digital media item that have been displayed by rapid serial visual presentation (RSVP) during a period of time on one or more user electronic devices, the quantity being an aggregated total of words, in the digital media item, that are displayed by RSVP across the one or more user electronic devices; and   providing the first data to the computerized search engine to affect a ranking of a search result that includes the digital media item.   
     
     
         27 . The method of  claim 26  further comprising:
 generating, at the one or more computers, second data corresponding to a rate of change of the aggregated total of words corresponding to the first data; and 
 providing the second data to the computerized search engine along with the first data to affect the ranking of the search result. 
 
     
     
         28 . The method of  claim 27  further comprising assigning a first weight to the first data and a second weight to the second data for weighting the first data and the second data relative to other search ranking criteria used by the computerized search engine. 
     
     
         29 . The method of  claim 26  further comprising:
 generating, at the one or more computers, second data corresponding to an average percentage of words in the digital media item that, during a period of time, have been displayed by RSPV across all tracked user sessions; and 
 providing the second data to the computerized search engine along with the first data to affect the ranking of the search result. 
 
     
     
         30 . The method of  claim 29  further comprising:
 generating, at the one or more computers, third data corresponding to a rate of change of the average percentage of words corresponding to the second data; and 
 providing the third data to the computerized search engine along with the second data and the first data to affect the ranking of the search result. 
 
     
     
         31 . The method of  claim 30  further comprising assigning a first weight to the first data; a second weight to the second data; and a third weight to the third data. 
     
     
         32 . The method of  claim 31  wherein weighted values of to the first, second, and third data determine a final ranking of the search result. 
     
     
         33 . The method of  claim 31  wherein weighted values of the first, second, and third data are used along with weighted values of other search ranking criteria to determine a final ranking of the search result. 
     
     
         34 . The method of  claim 33  wherein the weighted values of the other search ranking criteria are used to determine an initial ranking of the search result and then the weighted data values of the first, second, and third data are used to adjust the initial ranking to determine a final ranking of the search result. 
     
     
         35 . A method for improving search results provided by a computerized search engine, the search results being for delivery to a user electronic device over a communications network, the method comprising:
 generating, at one or more computers, first data corresponding to an average percentage of words in a digital media item that have been displayed by rapid serial visual presentation (RSVP) during a period of time across all user sessions on one or more user electronic devices; and   providing the first data to the computerized search engine to affect the ranking, within search results provided by the search engine, of a search result that includes the digital media item.   
     
     
         36 . The method of  claim 35  further comprising:
 generating, at one or more computers, second data corresponding to a rate of change in the first data; 
 providing the second data to the computerized search engine to affect the ranking, within search results provided by the search engine, of a search result that includes the digital media item. 
 
     
     
         37 . A method for improving search results provided by a computerized search engine, the search results being for delivery to a user electronic device over a communications network, the method comprising:
 generating, at one or more computers, first data corresponding to a rate of change in an average percentage of words in a digital media item that have been displayed by rapid serial visual presentation (RSVP) across all tracked user sessions on one or more user electronic devices; and   providing the first data to the computerized search engine to affect the ranking, within search results provided by the search engine, of a search result that includes the digital media item.   
     
     
         38 - 109 . (canceled)