Advertisement generation apparatus and terminal device

Abstract

An advertisement generation apparatus includes a generating unit that generates a page to be displayed on a terminal device that displays an advertisement on a screen. The page includes a content page and an advertising page that are superimposed one on top of the other, where the content page includes an advertising space such that the advertising space is to he scrolled on the screen according to operation, and the advertising page is greater in size than the advertising space. The page is configured to display the content page, and a part of the advertising page located within the advertising space.

What is claimed is: 
     
         1 . A digital content generation apparatus that generates digital content for display on a terminal device, the digital content generation apparatus comprising:
 a processor programmed to:
 generate control information for controlling the display of the terminal device; 
 generate an upper content page including a content area and a transparent window, the upper content page being scrollable on a screen of the terminal device to move the content area and the transparent window together; 
 generate a lower content page, the lower content page including content directed to a user of the terminal device; 
 transmit the control information, the upper content page, and the lower content page to the terminal device; and 
 cause the terminal device to superimpose the generated upper content page over the generated lower content page on the screen based on the control information, such that the lower content page is fixed relative to the display screen and the upper content page is scrollable relative to the display screen so as to be able to display the content directed to the user on the lower content page through the transparent window on the upper content page, 
   wherein, after a part of the content becomes visible, another part of the content directed to the user on the lower content page that is not located within the transparent window becomes visible through the transparent window due to scrolling of the upper content page over the fixed lower content page.   
     
     
         2 . The digital content generation apparatus according to  claim 1 , wherein a whole of the content directed to the user on the lower content gradually becomes visible through the transparent window along with scrolling of the upper content page over the fixed lower content page. 
     
     
         3 . The digital content generation apparatus according to  claim 1 , wherein an entire area of the content directed to the user on the lower content page is displayed when the user interacts with the transparent window. 
     
     
         4 . A non-transitory computer-readable storage medium with an executable program stored thereon, wherein the program instructs a computer to perform:
 generating control information for controlling a display of a terminal device;   generating an upper content page including a content area and a transparent window, the upper content page being scrollable on a screen of the terminal device to move the content area and the transparent window together;   generating a lower content page, the lower content page including content directed to a user of the terminal device;   transmitting the control information, the upper content page, and the lower content page to the terminal device; and   causing the terminal device to superimpose the generated upper content page over the generated lower content page on the screen based on the control information, such that the lower content page is fixed relative to the display screen and the upper content page is scrollable relative to the display screen so as to be able to display the content directed to the user on the lower content page through the transparent window on the upper content page;   wherein, after a part of the content becomes visible, another part of the content directed to the user on the lower content page that is not located within the transparent window becomes visible through the transparent window due to scrolling of the upper content page over the fixed lower content page.   
     
     
         5 . The digital content generation apparatus according to  claim 4 , wherein a whole of the content directed to the user on the lower content page gradually becomes visible through the transparent window along with scrolling of the upper content page over the fixed lower content page. 
     
     
         6 . The non-transitory computer-readable storage medium according to  claim 4 , wherein the program instructs the computer to further perform transmitting a scroll position that indicates a position of the transparent window after scrolling the upper content page to a server connected to the terminal device. 
     
     
         7 . The non-transitory computer-readable storage medium according to  claim 6 , wherein the program instructs the computer to further perform:
 detecting a first tap operation on the transparent window and a second tap operation on the transparent window in a state where an entire area of the content directed to the user on the lower content page is displayed in response to the first tap operation; and   transmitting the second tap operation to the server.   
     
     
         8 . A terminal device that displays digital content to a display, the terminal device comprising:
 a processor programmed to:
 receive control information for controlling the display; 
 receive an upper content page including a content area and a transparent window, the upper content page being scrollable on a screen of the terminal device to move the content area and the transparent window together; 
 receive a lower content page, the lower content page including content directed to a user of the terminal device; 
 superimpose the generated upper content page over the generated lower content page on the screen based on the control information, such that the lower content page is fixed relative to the display screen and the upper content page is scrollable relative to the display screen so as to be able to display the content directed to the user on the lower content page through the transparent window on the upper content page; and 
 scroll the upper content page over the fixed lower content page so that, after a part of the content becomes visible, another part of the content directed to the user on the lower content page that is not located within the transparent window becomes visible through the transparent window. 
   
     
     
         9 . The digital content generation apparatus according to  claim 8 , wherein a whole of the content directed to the user on the lower content page gradually becomes visible through the transparent window along with scrolling of the upper content page over the fixed lower content page. 
     
     
         10 . The terminal device according to  claim 8 , wherein the processor is programmed to transmit a scroll position that indicates a position of the transparent window after scrolling the upper content page to a server connected to the terminal device. 
     
     
         11 . The terminal device according to  claim 10 , wherein the processor is programmed to:
 detect a first tap operation on the transparent window and a second tap operation on the transparent window in a state where an entire area of the content directed to the user on the lower content page is displayed in response to the first tap operation; and   transmit the second tap operation to the server.