System and method to initiate a mobile data communication utilizing a trigger system

Abstract

A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application.

What is claimed is: 
     
         1 . A system for enabling targeted content delivery to a mobile device user, said mobile device having a device address, said device address having associated therewith at least one unique identifier, said system comprising:
 a message application server; and   a trigger system in communication with said message application server, said trigger system comprising:   a trigger client component configured to generate a trigger signal comprising a trigger action, user content request data and said at least one unique identifier;   a trigger server component in communication with said trigger client component, said trigger server component configured to:   receive said trigger signal,   send to said message application server said trigger signal for processing by said message application server;   wherein said message application server is configured to:   receive from said trigger system said trigger signal, and in response thereto:   derive said mobile device address from said at least one unique identifier,   generate content based on said user request data, and   send said generated content to said device address of said mobile device.   
     
     
         2 . A system as in  claim 1  wherein said message application server further includes a message application database for storing transaction information comprising said user request data and said device address. 
     
     
         3 . A system as in  claim 1  wherein said trigger client component is said mobile device. 
     
     
         4 . A system as in  claim 1  wherein said bigger system comprises:
 a client application residing on said trigger client component for generating said trigger signal; and 
 a server application residing on said trigger server component in communication with said client application and said message application server, said server application for receiving and processing said trigger signal sent by said client application. 
 
     
     
         5 . A system as in  claim 4  wherein said client application is a WEB or WAP browser client component and said server application is a WEB or WAP server application component.