Method and system for providing a shopping cart with feedback information generated by user social network connections

Abstract

A system, computer-readable storage medium storing at least one program, and computer-implemented method for automatically providing item feedback information during the checkout process is provided. Feedback information related to one or more items added to an electronic shopping cart of a user is obtained. A message including the feedback information is provided automatically to the user during the checkout process.

1 . A method comprising:
 receiving an indication of an item being added to a personal electronic shopping cart of a user, the personal electronic shopping cart being hosted by a network-based marketplace server;   retrieving, from a network accessible data store coupled to the network-based marketplace server, a feedback data record linked to an item data record corresponding to the item, the retrieved feedback data record including feedback information generated by a social network connection of the user with whom the personal electronic shopping cart of the user is not shared, the feedback information being related to the item; and   in response to the item being added to the personal electronic shopping cart, providing, using a processor of a machine, a graphical representation of the personal electronic shopping cart to a client device of the user, the graphical representation of the personal electronic shopping cart including the feedback information generated by the social network connection of the user, the graphical representation of the personal electronic shopping cart further including a recommendation for an additional item and additional feedback information related to the additional item, the additional feedback information including a review of the additional item generated by the social network connection.   
     
     
         2 . The method of  claim 1 , wherein the retrieving of the feedback record comprises:
 retrieving, via an interface of a social network server, a list of social network connections of the user maintained by the social network server, the social network server being separate from the network-based marketplace server; and   identifying the social network connection from the list of social network connections of the user based on the social network connection having generated the feedback information related to the item.   
     
     
         3 . The method of  claim 2 , wherein the retrieving of the list of social network connections of the user includes:
 receiving login credentials corresponding to a social network profile of the user; and   using the login credentials to obtain the list of social network connections of the user.   
     
     
         4 . The method of  claim 1 , further comprising:
 receiving a request for additional feedback for the item; and   causing, without further interaction from the user, posting of a message for requesting the additional feedback by the social network server, the posting of the message to the social network server resulting in the message being viewable by the at least one additional social network connection of the user included in the list of social network connections of the user.   
     
     
         5 . The method of  claim 4 , further comprising:
 graphically providing, within the graphical representation of the personal electronic shopping cart, an interface element to submit the request for additional feedback related to the item from at least one additional social network connection of the user included in the list of social network connections of the user;   wherein the request being entered by the user using the interface element.   
     
     
         6 . The method of  claim 5 , wherein the at least one additional social network connection is specified by the user using the interface element. 
     
     
         7 . The method of  claim 1 , further comprising providing the user an ability to join an interest group related to the item. 
     
     
         8 . The method of  claim 1 , wherein the personal electronic shopping cart of the users is accessible by one or more third party applications. 
     
     
         9 . The method of  claim 1 , wherein the feedback information includes an additional review related to the item generated by the social network connection of the user. 
     
     
         10 . The method of  claim 1 , wherein the social network connection of the user is identified as owning the item added to the personal electronic shopping cart. 
     
     
         11 . A system comprising:
 one or more processors of a machine;   a first machine-readable medium storing a plurality of feedback data records associated with items offered on a network-based marketplace; and   a second machine-readable medium storing instructions that, when executed by the machine, cause the machine to perform operations comprising:
 receiving an indication of an item being added to a personal electronic shopping cart of a user, the personal electronic shopping cart being hosted by a network-based marketplace server; 
 retrieving, from a network accessible data store coupled to the network-based marketplace server, a feedback data record linked to an item data record corresponding to the item, the retrieved feedback data record including feedback information generated by a social network connection of the user with whom the personal electronic shopping cart of the user is not shared, the feedback information being related to the item; and 
 in response to the item being added to the personal electronic shopping cart, providing, using a processor of a machine, a graphical representation of the personal electronic shopping cart to a client device of the user, the graphical representation of the personal electronic shopping cart including the feedback information generated by the social network connection of the user, the graphical representation of the personal electronic shopping cart further including a recommendation for an additional item and additional feedback information related to the additional item, the additional feedback information including a review of the additional item generated by the social network connection. 
   
     
     
         12 . The system of  claim 11 , wherein the retrieving of the feedback record comprises:
 retrieving, via an interface of a social network server, a list of social network connections of the user maintained by the social network server, the social network server being separate from the network-based marketplace server; and   identifying the social network connection from the list of social network connections of the user based on the social network connection having generated the feedback information related to the item.   
     
     
         13 . The system of  claim 12 , wherein the retrieving of the list of social network connections of the user includes:
 receiving login credentials corresponding to a social network profile of the user; and   using the login credentials to obtain the list of social network connections of the user.   
     
     
         14 . The system of  claim 11 , wherein the operations further comprise:
 receiving a request for additional feedback for the item; and   causing, without further interaction from the user, posting of a message for requesting the additional feedback by the social network server, the posting of the message to the social network server resulting in the message being viewable by the at least one additional social network connection of the user included in the list of social network connections of the user.   
     
     
         15 . The system of  claim 14 , wherein the operations further comprise:
 graphically providing, within the graphical representation of the personal electronic shopping cart, an interface element to submit the request for additional feedback related to the item from at least one additional social network connection of the user included in the list of social network connections of the user;   wherein the request being entered by the user using the interface element.   
     
     
         16 . The system of  claim 15 , wherein the at least one additional social network connection is specified by the user using the interface element. 
     
     
         17 . The system of  claim 11 , wherein the operations further comprise providing the user an ability to join an interest group related to the item. 
     
     
         18 . The system of  claim 11 , wherein the personal electronic shopping cart of the users is accessible by one or more third party applications. 
     
     
         19 . The system of  claim 11 , wherein the social network connection of the user is identified as owning the item added to the personal electronic shopping cart. 
     
     
         20 . A tangible machine-readable storage medium having no transitory signals and embodying instructions that, when executed by a machine, cause the machine to perform operations comprising:
 receiving an indication of an item being added to a personal electronic shopping cart of a user, the personal electronic shopping cart being hosted by a network-based marketplace server;   retrieving, from a network accessible data store coupled to the network-based marketplace server, a feedback data record linked to an item data record corresponding to the item, the retrieved feedback data record including feedback information generated by a social network connection of the user with whom the personal electronic shopping cart of the user is not shared, the feedback information being related to the item; and   in response to the item being added to the personal electronic shopping cart, providing, using a processor of a machine, a graphical representation of the personal electronic shopping cart to a client device of the user, the graphical representation of the personal electronic shopping cart including the feedback information generated by the social network connection of the user, the graphical representation of the personal electronic shopping cart further including a recommendation for an additional item and additional feedback information related to the additional item, the additional feedback information including a review of the additional item generated by the social network connection.