Packages with Raised Portions

Abstract

Packages having raised portions that provide improvements in displaying graphics, such as images and branding.

What is claimed is: 
     
         1 . A line-up of packages for retail sale of a consumer product, the line-up comprising:
 a first package, which is a flexible package that contains a first form of the consumer product, wherein the first package includes first external artwork that includes a first branding, which is disposed on one or more first raised areas each having a an overall height of 40-5,000 microns and each printed on the first package; and   a second package, which is a rigid container that contains a second form of the consumer product, wherein the second package includes second external artwork that includes a second branding, which is disposed on one or more second raised areas each having an overall height of 40-5,000 microns;   wherein the first branding has a first overall visual appearance, and the second branding has a second overall visual appearance, which is substantially the same as the first overall visual appearance.   
     
     
         2 . The line-up of  claim 1 , wherein substantially all of an overall shape of the one or more first raised areas is geometrically similar to substantially all of an overall shape of the first branding. 
     
     
         3 . The line-up of  claim 2 , wherein substantially all of an overall shape of the one or more second raised areas is geometrically similar to substantially all of an overall shape of the second branding. 
     
     
         4 . The line-up of  claim 1 , wherein substantially all of an overall shape of the one or more first raised areas conforms to substantially all of an overall shape of the first branding. 
     
     
         5 . The line-up of  claim 4 , wherein s substantially all of an overall shape of the one or more second raised areas conforms to substantially all of an overall shape of the second branding. 
     
     
         6 . The line-up of  claim 1 , wherein the one or more first raised areas are separate from any other raised area on the first package. 
     
     
         7 . The line-up of  claim 6 , wherein the one or more second raised areas are separate from any other raised area on the second package. 
     
     
         8 . The line-up of  claim 1 , wherein the second overall visual appearance of the second branding is the same as the first overall visual appearance of the first branding. 
     
     
         9 . The line-up of  claim 1 , wherein the first external artwork includes an image of the first form of the consumer product disposed on one or more raised areas each having an overall height of 40-5000 microns. 
     
     
         10 . The line-up of  claim 9 , wherein the second external artwork includes an image of the second form of the consumer product disposed on one or more raised areas each having an overall height of 40-5000 microns. 
     
     
         11 . The line-up of  claim 1 , wherein the first external artwork includes an image of an object intended for treatment by the first form of the consumer product disposed on one or more raised areas each having an overall height of 40-5000 microns. 
     
     
         12 . The line-up of  claim 11 , wherein the second external artwork includes an image of an object intended for treatment by the second form of the consumer product disposed on one or more raised areas each having an overall height of 40-5000 microns. 
     
     
         13 . The line-up of  claim 1 , wherein the first external artwork includes an image of an appliance that uses the first form of the consumer product disposed on one or more raised areas each having an overall height of 40-5000 microns. 
     
     
         14 . The line-up of  claim 13 , wherein the second external artwork includes an image of an appliance that uses the second form of the consumer product disposed on one or more raised areas each having an overall height of 40-5000 microns. 
     
     
         15 . The line-up of  claim 1 , wherein the first external artwork includes an image of a benefit provided by the first form of the consumer product disposed on one or more raised areas each having an overall height of 40-5000 microns. 
     
     
         16 . The line-up of  claim 15 , wherein the second external artwork includes an image of a benefit provided by the second form of the consumer product disposed on one or more raised areas each having an overall height of 40-5000 microns. 
     
     
         17 . The line-up of  claim 1 , wherein the first form of the consumer product differs from the second form of the consumer product. 
     
     
         18 . The line-up of  claim 17 , wherein the first form of the consumer product is unit dose articles. 
     
     
         19 . The line-up of  claim 17  wherein the first form of the consumer product is discrete articles. 
     
     
         20 . The line-up of  claim 1 , wherein the one or more second raised areas are molded into the second package.