System for finding website invitation cueing keywords and for atrribute-based generation of invitation-cueing instructions

Abstract

A system for identifying keywords which may include a non-acquiescence information collector operative to collect information indicating, for each individual website from among a multiplicity of websites, at least one keyword which brought at least one user into contact with said individual website but did not result in a defined criterion for acquiescence of a user to at least one suggestion presented by said website; and a negative keyword definer operative to define at least one specific keyword which brought at least one user into contact with a specific website but did not result in a transaction between said user and said website, as a negative keyword for said specific website. Positive keyword extraction based on aggregation of visitor acquiescence information may be provided. Paradigm structuring may include template generation of invitations and/or attribute based generation of invitation cueing sets.

What is claimed is: 
     
         1 . A system comprising:
 a processor, and   a non-transient computer-readable medium having stored thereon instructions which, when executed by said processor, cause said processor to:
 identify a first keyword associated with a first interaction between a first user and a website, the first interaction comprising a suggestion made to the first user by the website to conduct at least one of: a registration, a vote, and a purchase, 
 determine that a conversion did not occur as a result of the first interaction, wherein the conversion comprises at least one of: a registration by the first user, a vote by the first user, and a purchase by the first user, 
 classify the first keyword as a negative keyword associated with said website, and 
 cause an invitation display system to refrain from displaying an invitation to the website when the negative keyword is used in a search phrase provided to a search engine. 
   
     
     
         2 . The system according to  claim 1 , wherein the identification of the first keyword comprises extracting the first keyword from a traffic log of the website, by applying a parsing rule to the traffic log. 
     
     
         3 . The system according to  claim 2 , wherein the first user is identified by an HTTP (HyperText Transfer Protocol) cookie appearing in the traffic log of the website. 
     
     
         4 . The system according to  claim 1 , wherein the identification of the first keyword comprises extracting the first keyword from a representation of the website, by applying a regular expression (RegEx) to the representation. 
     
     
         5 . The system according to  claim 3 , wherein the representation of the website is an RSS (Rich Site Summary) feed of the website. 
     
     
         6 . The system according to  claim 1 , wherein the instructions, when executed by said processor, further cause said processor to:
 identify a second keyword associated with a second interaction between a second user and the website, the second interaction comprising a suggestion made to the second user by the website to conduct at least one of: a registration, a vote, and a purchase,   determine that a conversion occurred as a result of the second interaction, wherein the conversion comprises at least one of: a registration by the second user, a vote by the second user, and a purchase by the second user,   classify the second keyword as a positive keyword associated with said website, and   cause an invitation display system to display an invitation to the website when the positive keyword is used in a search phrase provided to a search engine.   
     
     
         7 . A computer-implemented method comprising:
 identifying a first keyword associated with a first interaction between a first user and a website, the first interaction comprising a suggestion made to the first user by the website to conduct at least one of: a registration, a vote, and a purchase,   determining that a conversion did not occur as a result of the first interaction, wherein the conversion comprises at least one of: a registration by the first user, a vote by the first user, and a purchase by the first user,   classifying the first keyword as a negative keyword associated with said website, and   causing an invitation display system to refrain from displaying an invitation to the website when the negative keyword is used in a search phrase provided to a search engine.   
     
     
         8 . The method according to  claim 7 , wherein the identification of the first keyword comprises extracting the first keyword from a traffic log of the website, by applying a parsing rule to the traffic log. 
     
     
         9 . The method according to  claim 8 , wherein the first user is identified by an HTTP (HyperText Transfer Protocol) cookie appearing in the traffic log of the website. 
     
     
         10 . The method according to  claim 7 , wherein live identification of the first keyword comprises extracting the first keyword from a representation of the website, by applying a regular expression (RegEx) to the representation. 
     
     
         11 . The method according to  claim 10 , wherein the representation of the website is an RSS (Rich Site Summary) feed of the website. 
     
     
         12 . The method according to  claim 7 , wherein the instructions, when executed by said processor, further cause said processor to:
 identify a second keyword associated with a second interaction between a second user and the website, the second interaction comprising a suggestion made to the second user by the website to conduct at least one of: a registration, a vote, and a purchase,   determine that a conversion occurred as a result of the second interaction, wherein the conversion comprises at least one of: a registration by the second user, a vote by the second user, and a purchase by the second user.   classify the second keyword as a positive keyword associated with said website, and   cause an invitation display system to display an invitation to the website when the positive keyword is used in a search phrase provided to a search engine.   
     
     
         13 . A computer program product comprising a non-transient computer-readable medium having stored thereon instructions which, when executed by a processor, cause said processor to:
 identify a first keyword associated with a first interaction between a first user and a website, the first interaction comprising a suggestion made to the first user by the website to conduct at least one of: a registration, a vote, and a purchase;   determine that a conversion did not occur as a result of the first interaction, wherein the conversion comprises at least one of: a registration by the first user, a vote by the first user, and a purchase by the first user;   classify the first keyword as a negative keyword associated with said website; and   cause an invitation display system to refrain from displaying an invitation to the website when the negative keyword is used in a search phrase provided to a search engine.   
     
     
         14 . The computer program product according to  claim 13 , wherein the identification of the first keyword comprises extracting the first keyword from a traffic log of the website, by applying a parsing rule to the traffic log. 
     
     
         15 . The computer program product according to  claim 14 , wherein the first user is identified by an HTTP (HyperText Transfer Protocol) cookie appearing in the traffic log of the website. 
     
     
         16 . The computer program product according to  claim 13 , wherein the identification of the first keyword comprises extracting the first keyword from a representation of the website, by applying a regular expression (RegEx) to the representation. 
     
     
         17 . The computer program product according to  claim 16 , wherein the representation of the website is an RSS (Rich Site Summary) feed of the website. 
     
     
         18 . The computer program product according to  claim 13 , wherein the instructions, when executed by said processor, further cause said processor to:
 identify a second keyword associated with a second interaction between a second user and the website, the second interaction comprising a suggestion made to the second user by the website to conduct at least one of: a registration, a vote, and a purchase;   determine that a conversion occurred as a result of the second interaction, wherein the conversion comprises at least one of: a registration by the second user, a vote by the second user, and a purchase by the second user;   classify the second keyword as a positive keyword associated with said website; and   cause an invitation display system to display an invitation to the website when the positive keyword is used in a search phrase provided to a search engine.