Motion and gesture-based mobile advertising activation

Abstract

The presentation of advertisements to a user on a mobile communications device is disclosed. A first external input corresponding to a triggering of an advertisement delivery is received on a first input modality. An advertisement overlay is displayed in a graphical user interface in response to receiving the external input. Advertisement invocation instructions are displayed within the advertisement overlay. A second external input is received on a second input modality different from the first input modality. The second external input is translated to a set of quantified values. An advertisement is then displayed within the advertisement overlay in response to a substantial match between the set of quantified values translated from the received second external input to the set of predefined values corresponding to the advertisement invocation instructions.

1 - 20 . (canceled) 
     
     
         21 . A method for presenting content to a user on a mobile communications device, the method comprising:
 displaying an overlay in a graphical user interface, the graphical user interface being receptive to a first external input on a first input modality of the mobile communications device;   displaying, within the overlay, content invocation instructions;   receiving a sequence of second external inputs on a second input modality of the mobile communications device different from the first input modality;   displaying an input progress indicator during the receiving of the second external input, the input progress indicator being incrementally updated in response to translated values of a partial sequence of the sequence of second external inputs matching a predefined condition; and   displaying, within the overlay, the content separate from the content invocation instructions upon an evaluation of a substantial match between quantified values translated from the received sequence of second external inputs to a set of predefined values corresponding to the content invocation instructions.   
     
     
         22 . The method of  claim 21 , wherein:
 the first input modality is a touch screen; and   the first external input is a haptic contact upon the touch screen from the user corresponding in position to an activatable element displayed therein.   
     
     
         23 . The method of  claim 21 , wherein the second input modality is a sensor selected from a group consisting of: an accelerometer, a compass, and a gyroscope. 
     
     
         24 . The method of  claim 23 , wherein the sensor is embedded in the mobile communications device, and the second external input is a sequence of motions applied to the mobile communications device by the user that are translated to the set of quantified values by the sensor. 
     
     
         25 . The method of  claim 23 , wherein:
 the sensor is embedded in an external device wearable by the user and in communication with the mobile communications device; and   the second external input is a sequence of motions applied to the external device by the user that are translated to the set of quantified values by the sensor.   
     
     
         26 . The method of  claim 23 , wherein the second external input is steps walked by the user as measured by the accelerometer. 
     
     
         27 . The method of  claim 23 , wherein the second external input is steps ran by the user as measured by the accelerometer. 
     
     
         28 . The method of  claim 23 , wherein the second external input is a physical gesture as measured by the gyroscope. 
     
     
         29 . The method of  claim 23 , wherein the second external input is a direction in which the mobile communications device is pointed as measured by the compass. 
     
     
         30 . The method of  claim 23 , wherein the second external input is steps walked in a defined direction as measured by a combination of the accelerometer and the compass. 
     
     
         31 . The method of  claim 21 , wherein:
 the second input modality is an on-board microphone; and   the second external input is a sequence of audio commands generated by the user and captured by the on-board microphone.   
     
     
         32 . The method of  claim 21 , wherein:
 the second input modality is an on-board camera; and   the second external input is one or more user gestures graphically captured by the on-board camera.   
     
     
         33 . The method of  claim 32 , wherein the one or more gestures are graphically captured from a face of the user. 
     
     
         34 . The method of  claim 32 , wherein the gestures are graphically captured from a hand of the user. 
     
     
         35 . The method of  claim 21 , wherein the second external input is translated to multiple sets of quantified values each corresponding to a different time instant. 
     
     
         36 . A mobile communications device, comprising:
 a processor;   an input/output interface connected to a display, a first input modality, and a second input modality, the input/output interface being controlled by the processor;   a memory encoded with an content delivery application that when executed on the processor performs a method for presenting content to a user on the mobile communications device, the method comprising:
 displaying an overlay in a graphical user interface, the graphical user interface being receptive to a first external input on a first input modality of the mobile communications device; 
 displaying, within the overlay, content invocation instructions; 
 receiving a sequence of second external inputs on a second input modality of the mobile communications device different from the first input modality; 
 displaying an input progress indicator during the receiving of the second external input, the input progress indicator being incrementally updated in response to translated values of a partial sequence of the sequence of second external inputs matching a predefined condition; and 
 displaying, within the overlay, the content separate from the content invocation instructions upon an evaluation of a substantial match between quantified values translated from the received sequence of second external inputs to a set of predefined values corresponding to the content invocation instructions. 
   
     
     
         37 . An article of manufacture comprising a non-transitory program storage medium readable by a computing device, the medium tangibly embodying one or more programs of instructions executable by the device to perform a method for presenting content to a user on the mobile communications device, the method comprising:
 displaying an overlay in a graphical user interface, the graphical user interface being receptive to a first external input on a first input modality of the mobile communications device;   displaying, within the overlay, content invocation instructions;   receiving a sequence of second external inputs on a second input modality of the mobile communications device different from the first input modality;   displaying an input progress indicator during the receiving of the second external input, the input progress indicator being incrementally updated in response to translated values of a partial sequence of the sequence of second external inputs matching a predefined condition; and   displaying, within the overlay, the content separate from the content invocation instructions upon an evaluation of a substantial match between quantified values translated from the received sequence of second external inputs to a set of predefined values corresponding to the content invocation instructions.   
     
     
         38 . The article of manufacture of  claim 37 , wherein the second input modality is a sensor selected from a group consisting of: an accelerometer, a compass, and a gyroscope. 
     
     
         39 . The article of manufacture of  claim 37 , wherein the first input modality is a touch screen, and the first external input is a haptic contact upon the touch screen from the user corresponding in position to an activatable element displayed therein.