Asset conflict resolution for content on demand asset insertion

Abstract

Systems and methods presented herein provide for conflict resolution of assets selected for insertion into COD content. In one embodiment, the system includes an interface operable to process a request for asset insertion into the COD content selection. The system also includes an asset conflict resolution module operable to identify asset timeslots within the COD content selection from the request, to evaluate the assets to determine conflicts among the assets, to remove conflicting assets, and to select at least a portion of the remaining assets for insertion in the asset timeslots of the COD content selection. For example, the asset conflict resolution module may determine that conflicts exist between certain assets based on various identifiers associated with the assets and/or content such that the conflicts between the assets may be resolved with the removal of one or more of the assets from potential asset insertion selection.

What is claimed is: 
     
         1 . A network based server system that directs insertion of assets into Content On Demand (COD) content, the system comprising:
 a COD system that retrieves a COD content based on a selection by a user device; and   a COD asset insertion decision system that identifies an asset insertion opportunity within the COD content selection, identifies assets for insertion into the asset insertion opportunity, ranks the assets, removes at least one asset from the ranked assets based on a brand separation criterion, selects at least one of the remaining ranked assets for insertion into the asset insertion opportunity, and directs the insertion of the selected asset into the asset insertion opportunity,   wherein the COD system further inserts the selected asset into the asset insertion opportunity of the COD content selection based on the direction of the COD asset insertion decision system, and delivers the COD content selection with the inserted asset to the user device.   
     
     
         2 . The system of  claim 1 , wherein:
 the COD asset insertion decision system further qualifies the assets based on another criterion selected from a group consisting of: a genre of the COD content selection; a time of the COD content selection; a maturity level of the COD content selection; a maturity level of the assets; and an ID of the user device.   
     
     
         3 . The system of  claim 1 , wherein:
 COD asset insertion decision system further ranks the assets based on a monetary value to a provider of the COD content selection.   
     
     
         4 . The system of  claim 1 , wherein:
 the brand separation criterion is a cola brand that restricts assets of a first cola company from being inserted into the asset insertion opportunity of the COD content selection when a second cola company has an asset inserted into the asset insertion opportunity of the COD content selection.   
     
     
         5 . The system of  claim 4 , wherein:
 the first cola company is Pepsi Cola company and the second cola company is Coca Cola company.   
     
     
         6 . The system of  claim 1 , wherein:
 the COD content selection is a streaming video.   
     
     
         7 . The system of  claim 1 , wherein:
 the COD content is a website.   
     
     
         8 . A method that operates in a network based server system for directing insertion of assets into Content On Demand (COD) content, the method comprising:
 retrieving a COD content based on a selection by a user device;   identifying an asset insertion opportunity within the COD content selection;   identifying assets for insertion into the asset insertion opportunity;   ranking the assets;   removing at least one asset from the ranked assets based on a brand separation criterion;   selecting at least one of the remaining ranked assets for insertion into the asset insertion opportunity;   inserting the selected asset into the asset insertion opportunity of the COD content selection; and   delivering the COD content selection with the inserted asset to the user device.   
     
     
         9 . The method of  claim 8 , further comprising:
 qualifying the assets based on another criterion selected from a group consisting of: a genre of the COD content selection; a time of the COD content selection; a maturity level of the COD content selection; a maturity level of the assets; and an ID of the user device.   
     
     
         10 . The method of  claim 8 , further comprising:
 ranking the assets based on a monetary value to a provider of the COD content selection.   
     
     
         11 . The method of  claim 8 , wherein:
 the brand separation criterion is a cola brand that restricts assets of a first cola company from being inserted into the asset insertion opportunity of the COD content selection when a second cola company has an asset inserted into the asset insertion opportunity of the COD content selection.   
     
     
         12 . The method of  claim 11 , wherein:
 the first cola company is Pepsi Cola company and the second cola company is Coca Cola company.   
     
     
         13 . The method of  claim 8 , wherein:
 the COD content selection is a streaming video.   
     
     
         14 . The method of  claim 8 , wherein:
 the COD content is a website.   
     
     
         15 . A non-transitory computer readable medium comprising instructions that, when executed by one or more processors in a network based server system, direct insertion of assets into Content On Demand (COD) content, the computer readable medium further comprising instructions that direct the one or more processors to:
 retrieve a COD content based on a selection by a user device;   identify an asset insertion opportunity within the COD content selection;   identify assets for insertion into the asset insertion opportunity;   rank the assets;   remove at least one asset from the ranked assets based on a brand separation criterion;   select at least one of the remaining ranked assets for insertion into the asset insertion opportunity;   insert the selected asset into the asset insertion opportunity of the COD content selection; and   deliver the COD content selection with the inserted asset to the user device.   
     
     
         16 . The computer readable medium of  claim 15 , further comprising instructions that direct the one or more processors to:
 qualify the assets based on another criterion selected from a group consisting of: a genre of the COD content selection; a time of the COD content selection; a maturity level of the COD content selection; a maturity level of the assets; and an ID of the user device.   
     
     
         17 . The computer readable medium of  claim 15 , further comprising instructions that direct the one or more processors to:
 rank the assets based on a monetary value to a provider of the COD content selection.   
     
     
         18 . The computer readable medium of  claim 15 , wherein:
 the brand separation criterion is a cola brand that restricts assets of a first cola company from being inserted into the asset insertion opportunity of the COD content selection when a second cola company has an asset inserted into the asset insertion opportunity of the COD content selection.   
     
     
         19 . The computer readable medium of  claim 18 , wherein:
 the first cola company is Pepsi Cola company and the second cola company is Coca Cola company.   
     
     
         20 . The computer readable medium of  claim 15 , wherein:
 the COD content selection is a streaming video.   
     
     
         21 . The computer readable medium of  claim 15 , wherein:
 the COD content is a website.