Advertisement marketplace

Abstract

A marketplace (or aftermarket) for advertisements or ad combinations is established. A first on-line advertisement is identified in which a performance of the first advertisement during a past ad campaign is above a threshold. A second on-line advertisement is identified based on a matching criterion between the first and second advertisements, in which a performance of the second advertisement during a past ad campaign is lower than the first advertisement. The first advertisement or a representation of the first advertisement and performance data of the first advertisement are provided to a sponsor of the second advertisement.

1 - 18 . (canceled) 
     
     
         19 . A computer implemented method comprising:
 generating, by a computing device, an anonymized version of a first content item, by:
 transmitting, to a translation engine, text of the first content item, 
 receiving, from the translation engine, translated text of the sent text, 
 comparing the sent text to the received translated text to identify one or more words that are unchanged, and 
 removing the unchanged words from the text of the first content item to generate the anonymized version of the first content item; 
   adding, by the computing device, content with content provided by a candidate sponsor to the anonymized version of the content item to create a second content item, different from the first content item; and   distributing, for the candidate sponsor and over the communications network, the second content item to one or more user devices.   
     
     
         20 - 25 . (canceled) 
     
     
         26 . A system comprising:
 an anonymizer, executed by a computing device, configured to:
 generate an anonymized version of a first content item by:
 transmitting, to a translation engine, text of the first content item, 
 receiving, from the translation engine, translated text of the sent text, 
 comparing the sent text to the received translated text to identify one or more words that are unchanged, and 
 removing the unchanged words from the text of the first content item to generate the anonymized version of the first content item; 
 
 replace at least one visual element of the anonymized version of the content item with content provided by a candidate sponsor to create a second content item, different from the first content item; and 
 distribute, for the candidate sponsor and over the communications network, the second content item to one or more user devices. 
   
     
     
         27 - 32 . (canceled) 
     
     
         33 . A computer storage apparatus storing instructions that upon execution by one or more processors cause the one or more processors to perform operations comprising:
 generating an anonymized version of a first content item by:
 transmitting, to a translation engine, text of the first content item, 
 receiving, from the translation engine, translated text of the sent text, 
 comparing the sent text to the received translated text to identify one or more words that are unchanged, and 
 removing the unchanged words from the text of the first content item to generate the anonymized version of the first content item; 
   adding content provided by a candidate sponsor to the anonymized version of the content item to create a second content item, different from the first content item; and   distributing for the candidate sponsor and over the communications network, the second content item to one or more user devices.   
     
     
         34 - 38 . (canceled)