Systems and methods for a platform to manage and execute marketing campaigns

Abstract

A system receives a marketing campaign from an advertiser. The marketing campaign identifies tasks to be performed by users on social networks. The system provides a cellular message to each of the plurality of cellular devices. The system retrieves a plurality of activities performed by each of the users of the plurality of cellular devices at each of the one or more social networks. The system identifies, for a user of the users, that the user performed activities responsive to receiving the cellular message identifying the advertiser. The system determines that the activities match the tasks included in the marketing campaign. The system then provides, to the cellular device of the user via at least one of the one or more social networks, a notification identifying the advertiser in response to determining that the one or more activities match the one or more tasks included in the marketing campaign.

What is claimed is: 
     
         1 . A method of executing a cross-platform marketing campaign, comprising:
 receiving, by a social media aggregation system including one or more processors intermediary to an advertiser and a plurality of cellular devices, a marketing campaign from the advertiser, the marketing campaign identifying one or more tasks to be performed by users of the plurality of cellular devices on one or more social networks;   providing, by the social media aggregation system, a cellular message to each of the plurality of cellular devices, the cellular message identifying the advertiser;   retrieving, by the social media aggregation system, a plurality of activities performed by each of the users of the plurality of cellular devices at each of the one or more social networks;   identifying, by the social media aggregation system, for a user of the users of the plurality of cellular devices, that the user performed one or more activities of the plurality of activities responsive to receiving the cellular message identifying the advertiser;   determining, by the social media aggregation system, that the one or more activities match the one or more tasks included in the marketing campaign; and   providing, to the cellular device of the user via at least one of the one or more social networks, a notification identifying the advertiser responsive to determining that the one or more activities match the one or more tasks included in the marketing campaign.   
     
     
         2 . The method of  claim 1 , wherein the cellular message includes a link, which when clicked, causes a social network application to launch on the cellular device. 
     
     
         3 . The method of  claim 1 , wherein the one or more tasks include one of sharing of, commenting on or expressing an indication of interest on a particular content included in at least one of the one or more social networks. 
     
     
         4 . The method of  claim 1 , further comprising receiving, by the social media aggregation system, from each of the cellular devices, an indication to access content of the social networks related to the user of the cellular device. 
     
     
         5 . The method of  claim 1 , further comprising receiving, by the social media aggregation system, data corresponding to activities performed at the one or more social networks via native applications installed on the cellular devices of users. 
     
     
         6 . The method of  claim 1 , further comprising receiving, by the social media aggregation system, data corresponding to one or more activities performed by the user on the cellular device from one or more services executing on the cellular device. 
     
     
         7 . The method of  claim 6 , wherein the one or more services include a phone service, an email service, an instant messaging service, and a camera service. 
     
     
         8 . The method of  claim 1 , wherein retrieving a plurality of activities performed by each of the users of the plurality of cellular devices at each of the one or more social networks includes retrieving, for each user, activity data corresponding to a particular activity, the activity data including a time stamp indicating a time the activity was performed and a location stamp indicating a location of the user when the activity was performed a time stamp. 
     
     
         9 . The method of  claim 1 , wherein the notification includes an electronic content item redeemable towards a purchase of a product or service promoted by the advertiser. 
     
     
         10 . The method of  claim 1 , wherein the user of the cellular device is a first user and wherein the method further comprises:
 determining, by the social media aggregation system, that a second user performed a second activity on a content item responsive to the first user performing a first activity on the content item; and   wherein providing, to the cellular device of the user via at least one of the one or more social networks, a notification includes providing, to the cellular device of the first user, the notification responsive to determining that the second user performed the second activity on the content item.   
     
     
         11 . A system of executing a cross-platform marketing campaign, comprising:
 a social media aggregation system intermediary to an advertiser and a plurality of cellular devices, the social media aggregation system including
 a memory; and 
 one or more processors, the one or more processors configured to
 receive a marketing campaign from the advertiser, the marketing campaign identifying one or more tasks to be performed by users of the plurality of cellular devices on one or more social networks; 
 provide a cellular message to each of the plurality of cellular devices, the cellular message identifying the advertiser; 
 retrieve a plurality of activities performed by each of the users of the plurality of cellular devices at each of the one or more social networks; 
 identify, for a user of the users of the plurality of cellular devices, that the user performed one or more activities of the plurality of activities responsive to receiving the cellular message identifying the advertiser; 
 determine that the one or more activities match the one or more tasks included in the marketing campaign; and 
 provide, to the cellular device of the user via at least one of the one or more social networks, a notification identifying the advertiser responsive to determining that the one or more activities match the one or more tasks included in the marketing campaign. 
 
   
     
     
         12 . The system of  claim 11 , wherein the cellular message includes a link, which when clicked, causes a social network application to launch on the cellular device. 
     
     
         13 . The system of  claim 11 , wherein the one or more tasks include one of sharing of, commenting on or expressing an indication of interest on a particular content included in at least one of the one or more social networks. 
     
     
         14 . The system of  claim 11 , wherein the processors further configured to receive, from each of the cellular devices, an indication to access content of the social networks related to the user of the cellular device. 
     
     
         15 . The system of  claim 11 , wherein the processors further configured to receive data corresponding to activities performed at the one or more social networks via native applications installed on the cellular devices of users. 
     
     
         16 . The system of  claim 11 , wherein the processors further configured to receive data corresponding to one or more activities performed by the user on the cellular device from one or more services executing on the cellular device. 
     
     
         17 . The system of  claim 16 , wherein the one or more services include a phone service, an email service, an instant messaging service, and a camera service. 
     
     
         18 . The system of  claim 11 , wherein retrieving a plurality of activities performed by each of the users of the plurality of cellular devices at each of the one or more social networks includes retrieving, for each user, activity data corresponding to a particular activity, the activity data including a time stamp indicating a time the activity was performed and a location stamp indicating a location of the user when the activity was performed a time stamp. 
     
     
         19 . The system of  claim 11 , wherein the notification includes an electronic content item redeemable towards a purchase of a product or service promoted by the advertiser. 
     
     
         20 . The system of  claim 11 , wherein the user of the cellular device is a first user and wherein the processors further configured to:
 determine that a second user performed a second activity on a content item responsive to the first user performing a first activity on the content item; and   wherein providing, to the cellular device of the user via at least one of the one or more social networks, a notification includes providing, to the cellular device of the first user, the notification responsive to determining that the second user performed the second activity on the content item.