System and method for digital delivery of vouchers for online gifting

Abstract

An electronic gifting system includes a first computing device that receives voucher information associated with an electronic voucher (e-voucher) to be given to a recipient from a second computing device. The voucher is redeemable for a specified product or service provided by a merchant. The first computing device also receives user-supplied content related to the recipient, and generates the e-voucher in accordance with the voucher information and the user-supplied content. Thereafter, the first computing device displays the generated e-voucher on a recipient computing device in which the e-voucher including imagery that is associated with the specified product or service and the user-supplied content. At least one of the generated e-voucher or an environment in which the e-voucher is displayed is manipulated according to information obtained from one or more sensors configured on the recipient computing device.

1 . One or more non-transitory computer-readable media storing computer-executable instructions that, when executed by a processor, perform a method of presenting a digital gift to a recipient, the method comprising the steps of:
 receiving, from a user on a first client device, identifying information for the recipient;   receiving, from the user on the first client device, digital gift information;   generating, based on the digital gift information, an interactive reveal video for the digital gift,   wherein the interactive video depicts a wrapped gift;   transmitting, to a second client device, the interactive reveal video;   receiving, at the second client device and from the recipient, an input action simulating unwrapping the wrapped gift;   depicting, in the reveal video and responsive to the input action, the unwrapping of the wrapped gift so as to depict the contents of the wrapped gift,   wherein the contents of the wrapped gift include a presentation of the digital gift.   
     
     
         2 . The media of  claim 1 , wherein the digital gift comprises a digital gift card, and wherein the digital gift information comprises a denomination for the digital gift card, a design for the digital gift card, and a personalized message for the digital gift card. 
     
     
         3 . The media of  claim 1 , wherein the method further comprises the step of receiving, from the user on the first client device, a selection of an occasion for the digital gift. 
     
     
         4 . The media of  claim 1 , wherein the input action is received via a touchscreen integrated into a display of the second client device. 
     
     
         5 . The media of  claim 1 , wherein the input action simulating unwrapping the wrapped gift comprises swiping a finger on a depiction of a ribbon to simulate pulling on the ribbon. 
     
     
         6 . The media of  claim 3 , wherein depicting the unwrapping of the wrapped gift includes depicting the ribbon coming untied. 
     
     
         7 . The media of  claim 1 , wherein the input action simulating unwrapping the wrapped gift comprises swiping a finger on a depiction of wrapping paper to simulate tearing the wrapping paper, and wherein depicting the unwrapping of the wrapped gift includes depicting the wrapping paper tearing off the wrapped gift. 
     
     
         8 . The media of  claim 1 ,
 wherein the identifying information for the recipient includes an email address for the recipient, and   wherein the step of transmitting, to a second client device, the interactive reveal video includes substeps of:
 transmitting to the recipient via the email address for the recipient, an email including a link to the interactive reveal video; and 
 responsive to the recipient selecting the link to the interactive reveal video on the second client device, transmitting the interactive reveal video to the second client device. 
   
     
     
         9 . The media of  claim 1 , wherein the interactive reveal video includes animated video content. 
     
     
         10 . The media of  claim 1 , wherein the interactive reveal video includes user-supplied video content. 
     
     
         11 . The media of  claim 10 , wherein first client device is a smartphone and wherein the method further includes a step of recording the user-supplied video content using a video camera integrated into the smartphone. 
     
     
         12 . The media of  claim 1 , wherein the digital gift information includes a personalized message from the user to the recipient, and wherein the presentation of the digital gift includes a presentation of the personalized message. 
     
     
         13 . One or more non-transitory computer-readable media storing computer-executable instructions that, when executed by a processor, perform a method of presenting a digital gift card to a recipient, the method comprising the steps of:
 presenting, to a user, a graphical user interface for receiving digital gift card information, comprising:
 a first input field for receiving a name for the recipient; 
 a second input field for receiving an email address for the recipient; 
 a third input field for receiving a personalized message from the user to the recipient; 
 a first selector for selecting a gift card design for a plurality of available designs; and 
 a second selector for selecting a gift card denomination form a plurality of available denominations; 
   receiving, from the user and via the graphical user interface, the digital gift card information;   generating, using at least a first portion of the digital gift card information, an interactive reveal video for the digital gift card depicting a wrapped gift;   transmitting, to a client device of the recipient, the interactive reveal video;   receiving, at the client device of the recipient and from the recipient, an input action simulating unwrapping the wrapped gift;   depicting, in the reveal video and responsive to the input action, the unwrapping of the wrapped gift so as to depict the contents of the wrapped gift,   wherein the contents of the wrapped gift include a presentation of the digital gift card and at least a second portion of the digital gift card information.   
     
     
         14 . The media of  claim 13 , wherein the graphical user interface further includes a control allowing the user to provide a video to be included with the digital gift card. 
     
     
         15 . The media of  claim 13 , wherein the graphical user interface further includes a control allowing the user to provide a picture to be included with the digital gift card. 
     
     
         16 . The media of  claim 13 , wherein the input action simulating unwrapping the wrapped gift comprises swiping a finger on a depiction of a ribbon to simulate pulling the ribbon, and wherein depicting the unwrapping of the wrapped gift includes depicting the depicting the ribbon coming untied. 
     
     
         17 . The media of  claim 13 , wherein the input action simulating unwrapping the wrapped gift comprises swiping a finger on a depiction of wrapping paper to simulate tearing the wrapping paper, and wherein depicting the unwrapping of the wrapped gift includes depicting the wrapping paper tearing off the wrapped gift. 
     
     
         18 . One or more non-transitory computer-readable media storing computer-executable instructions that, when executed by a processor, perform a method of presenting a digital gift card to a recipient, the method comprising the steps of:
 receiving, from a user on a first client device, a name for the recipient;   receiving, from the user on the first client device, an email address for the recipient;   receiving, from the user on the first client device, a personalized message for the digital gift card;   receiving, from the user on the first client device, a denomination for the digital gift card;   receiving, from the user on the first client device, a selection of a design for the digital gift card;   generating an interactive reveal video for the digital gift depicting a wrapped gift;   transmitting, to a second client device, the interactive reveal video;   receiving, at a touchscreen display of the second client device and from the recipient, an input action simulating unwrapping the wrapped gift;   depicting, in the reveal video and responsive to the input action, the unwrapping of the wrapped gift so as to depict the contents of the wrapped gift,   wherein the contents of the wrapped gift include a presentation of the digital gift.   
     
     
         19 . The media of  claim 18 , wherein the input action simulating unwrapping the wrapped gift comprises swiping a finger on a depiction of a ribbon to simulate pulling the ribbon, and wherein depicting the unwrapping of the wrapped gift includes depicting the depicting the ribbon coming untied. 
     
     
         20 . The media of  claim 18 , wherein the input action simulating unwrapping the wrapped gift comprises swiping a finger on a depiction of wrapping paper to simulate tearing the wrapping paper, and wherein depicting the unwrapping of the wrapped gift includes depicting the wrapping paper tearing off the wrapped gift.