Method, System and Device for Implementation of Video Shopping

Abstract

Disclosed is a method, system and device for implementation of video shopping, the method comprising the steps of—adding a product tag for implementing a shopping function into a video; acquiring a touch signal within the display area of the video during the playback of the video; and if the touch signal is a first preset signal, then displaying the product tag of the video; and if the touch signal is a second preset signal, then retrieving a purchasing link of the product indicated by the second preset signal via the product tag and displaying the purchasing link.

What is claimed is: 
     
         1 . A method for implementation of video shopping, comprising:
 adding a product tag for implementing a shopping function into a video;   acquiring a touch signal within a display area of the video during the playback of the video; and   if the touch signal is a first preset signal, then displaying the product tag of the video; or   if the touch signal is a second preset signal, then retrieving a purchasing link of the product indicated by the second preset signal via the product tag and displaying the purchasing link.   
     
     
         2 . The method according to  claim 1 , wherein the product tag includes a menu product list which comprises product information; and the step of adding a product tag for implementing a shopping function into a video comprises:
 acquiring the product information of all products to be added; and   making a product list which comprises the products using the product information.   
     
     
         3 . The method according to  claim 2 , wherein the step of adding a product tag for implementing a shopping function into a video further comprises:
 acquiring an incentive period for each product; and   adding each product into the product list according to the incentive period of each product; and   
       wherein the step of acquiring the first preset signal and displaying the product tag comprises:
 acquiring the current time of the video when receiving the first preset signal; and 
 displaying the product list and determining whether the current time is in an incentive period of a product, and if yes, then displaying the product in the product list; if no, then hiding the product; and repeating the above process until all the products to are traversed. 
 
     
     
         4 . The method according to  claim 1 , wherein the product tag includes a product section which is an area including a single product displayed on the video screen, and the product section is highlighted by bolding edges, masking, highlighting, etc.; wherein the step of adding a product tag for implementing a shopping function into a video comprises:
 acquiring the product information of all products to be added;   acquiring an incentive period for each product;   adding the product sections into the video according to the incentive period of each product; and   
       the step of acquiring the first preset signal and displaying the product section comprises:
 acquiring the current time of the video when receiving the first preset signal; 
 determining whether the current time is in an incentive period of a product, and if yes then displaying the product section of the product; if no then hiding the product section of the product; and repeating the above process until all the products are traversed. 
 
     
     
         5 . The method according to  claim 1 , wherein the step of adding a product tag for implementing a shopping function into a video comprises:
 assigning a product tag identification number to the product tag;   acquiring a video identification information of the video and associating the video identification information with the product tag identification number; and   during the playback of the video, according to the video identification information of the current video, retrieving the product tag identification number associated with the video identification information of the current video, and loading the product tag corresponding to the product tag identification number.   
     
     
         6 . The method according to  claim 1 , wherein the first preset signal is any one of light pressing, tapping, swiping and panning signals; the second preset signal is any one of heavy pressing, tapping, swiping and panning signals; and the second preset signal is different from the first preset signal. 
     
     
         7 . A system for implementation of video shopping, comprising:
 a tag setting module, for adding a product tag for implementing a video shopping function into a video;   a touch signal acquiring module, for playing a video and acquiring a touch signal within a display area of the video during the playback of the video; and   a tag management module, for identifying the touch signal; if the touch signal is a first preset signal, then controlling the touch signal acquiring module to display the product tag of the video;   
       or if the touch signal is a second preset signal, then retrieving a purchasing link of the product indicated by the second preset signal via the product tag and displaying the purchasing link. 
     
     
         8 . The system according to  claim 7 , wherein the product tag includes a menu product list which comprises product information; and wherein the tag setting module is used for acquiring the product information of all products to be added, and making a product list which comprises the products using the product information. 
     
     
         9 . The system according to  claim 8 , wherein the tag setting module is further used for acquiring an incentive period for each product; and adding each product into the product list according to the incentive period of each product; and wherein
 during the playback of the video, the tag management module is used for acquiring the current time of the video when receiving the first preset signal; and the touch signal acquiring module is used for displaying the product list and determining whether the current time is in an incentive period for one product, and if yes, then displaying the product in the product list; if no, then hiding the product; and repeating the above process until all the products are traversed.   
     
     
         10 . The system according to  claim 7 , wherein the product tag includes a product section, wherein the product section is an area including a single product displayed on the video screen and the product section is highlighted by bolding edges, masking, highlighting, etc.; and wherein
 the tag setting module is used for acquiring the product information of all products to be added; acquiring an incentive period for each product; and according to the incentive period of each product, adding the product sections into the video; and wherein   during the playback of the video, the tag management module is used for acquiring the current time of the video when receiving the first preset signal; determining whether the current time is in an incentive period of any product, and if yes then displaying the product section of the product; if no then hiding the product section of the product; and repeating the above process until all the products are traversed.   
     
     
         11 . The system according to  claim 7 , wherein the tag setting module is used for assigning a product tag identification number to the product tag; obtaining a video identification information of the video and associating the video identification information with the product tag identification number; and wherein during the playback of the video, the tag management module is used for retrieving the product tag identification number associated with the current video identification information of the video according to the video identification information of the current video, and loading the product tag corresponding to the product tag identification number. 
     
     
         12 . The system according to  claim 7 , wherein the first preset signal is any one of light pressing, tapping, swiping and panning signals; the second preset signal is any one of heavy pressing, tapping, swiping and panning signals; and the second preset signal is different from the first preset signal. 
     
     
         13 . A device for implementation of video shopping, comprising:
 a touch screen for receiving a touch signal;   one or more processor(s); and   a memory for storing an operating instruction;   
       wherein the one or more processor(s) is/are configured to acquire the operation instruction from the memory to execute the steps of:
 adding a product tag for implementing a shopping function into a video; 
 acquiring a touch signal within the display area of the video during the playback of the video; and 
 if the touch signal is a first preset signal, then displaying the product tag of the video; or 
 if the touch signal is a second preset signal, then retrieving a purchasing link of the product indicated by the second preset signal via the product tag and displaying the purchasing link. 
 
     
     
         14 . The device according to  claim 13 , wherein the product tag includes a menu product list which comprises product information, and wherein the processor is further used for executing the steps of:
 acquiring the product information of all products to be added; and   making a product list which comprises the products using the product information.   
     
     
         15 . The device according to  claim 14 , wherein the processor is further used for executing the steps of:
 acquiring an incentive period for each product;   adding each product into the product list according to the incentive period of each product;   acquiring the current time of the video when receiving the first preset signal; and   displaying the product list and determining whether the current time period is in an incentive period of one product, and if yes then displaying the product in the product list; if no then hiding the product; and repeating the process until all the products are traversed.   
     
     
         16 . The device according to  claim 13 , wherein the product tag includes a product section, wherein the product section is an area including a single product displayed on the video screen and the product section is highlighted by bolding edges, masking, highlighting, etc.; and wherein the processor is further used for executing the steps of:
 acquiring the product information of all products to be added;   acquiring an incentive period for each product;   adding the product sections into the video according to the incentive period of each product;   acquiring the current time of the video when receiving the first preset signal; and   determining whether the current time is in an incentive period of any product, and if yes, then displaying the product section of the product; if no, then hiding the product section of the product; and repeating the above process until all the products are traversed.   
     
     
         17 . The device according to  claim 13 , wherein the processor is further used for executing the steps of:
 assigning a product tag identification number to the product tag;   acquiring a video identification information of the video and associating the video identification information with the product tag identification number; and   during the playback of the video, according to the video identification information of the current video, retrieving the product tag identification number associated with the video identification information of the current video, and loading the product tag corresponding to the product tag identification number.   
     
     
         18 . The device according to  claim 13 , wherein the first preset signal is any one of light pressing, tapping, swiping and panning signals; the second preset signal is any one of heavy pressing, tapping, swiping and panning signals; and the second preset signal is different from the first preset signal.