System and method for generating a personalised mms message having a redeemable component

Abstract

A method for generating a unique and personalised MMS message having a redeemable component enables the instant delivery and receipt of individual and personalised, trackable, rich media messages direct to any mobile user. The method includes receiving, at a server from a first computing device, a selection of an MMS message product; receiving, at the server from the first computing device, a recipient contact identifier identifying a recipient mobile number; performing, via the server, a security verification of a recipient or sender based on the recipient mobile number or one or more details of the sender received from the first computing device; where the security verification is successful, generating, via the server, based on the selection of the MMS message product, a personalised MMS message having a redeemable component and a personalised image uniquely rendered for the recipient; and transmitting, the personalised MMS message to a recipient mobile computing device via a multimedia message service using the recipient mobile number; whereby the personalised MMS message is scannable or otherwise immediately redeemable from the recipient mobile computing device to pay for one or more products and/or services.

1 . A method for generating a personalised MMS message having a redeemable component, the method comprising:
 receiving, at a server from a first computing device, a selection of an MMS message product;   receiving, at the server from the first computing device, a recipient contact identifier identifying a recipient mobile number;   performing, via the server, a security verification of a recipient or sender based on the recipient mobile number or one or more details of the sender received from the first computing device;   where the security verification is successful, generating, via the server, based on the selection of the MMS message product, a personalised MMS message having a redeemable component and a personalised image uniquely rendered for the recipient; and   transmitting, the personalised MMS message to a recipient mobile computing device via a multimedia message service using the recipient mobile number;   whereby the personalised MMS message is scannable or otherwise immediately redeemable from the recipient mobile computing device to pay for one or more products and/or services.   
     
     
         2 . The method of  claim 1 , wherein the recipient contact identifier identifies a Mobile Station International Subscriber Directory Number (MSISDN). 
     
     
         3 . The method of  claim 1 , wherein the personalised MMS message having a redeemable component comprises a digital gift card, voucher, coupon, or advertisement. 
     
     
         4 . The method of  claim 1 , wherein the redeemable component of the personalised MMS message comprises a unique code that is scannable from the recipient mobile computing device to pay for one or more products and/or services. 
     
     
         5 . The method of  claim 4 , wherein the unique code is a barcode or a quick response code. 
     
     
         6 . The method of  claim 1 , wherein no authentication of the recipient mobile computing device is required to redeem the personalised MMS message. 
     
     
         7 . The method of  claim 1 , wherein no authentication of the recipient is required to redeem the personalised MMS message. 
     
     
         8 . The method of  claim 1 , wherein the personalised MMS message comprises a picture or video that is personalised for the recipient. 
     
     
         9 . The method of  claim 1 , wherein a personalised component of the personalised MMS message comprises the recipient's name. 
     
     
         10 . The method of  claim 1 , wherein the personalised MMS message having a redeemable component is immediately redeemable by clicking on a Uniform Resource Locator (URL) link displayed on the MMS message. 
     
     
         11 . The method of  claim 1 , wherein the personalised MMS message includes animated graphics such as an animated GIF file. 
     
     
         12 . The method of  claim 1 , wherein the recipient contact identifier comprises a recipient MSISDN. 
     
     
         13 . The method of  claim 1 , wherein the recipient contact identifier identifies a contact for which an associated MSISDN is stored on the server. 
     
     
         14 . The method of  claim 1 , wherein performing the security verification comprises:
 determining a fraud risk profile score for each of the MSISDN or one or more of the details of the sender.   
     
     
         15 . The method of  claim 1 , wherein the one or more details of the sender comprise one or more of the following: a sender MSISDN; a sender email address; and sender payment details. 
     
     
         16 . The method of  claim 1 , wherein determining the fraud risk profile score comprises one or more of the following:
 comparing the sender MSISDN with one or more records of MSISDNs used in relation to fraud or associated with poor credit ratings;   comparing the sender email address with one or more records of email addresses used in relation to fraud and/or associated with poor credit ratings;   comparing an internet protocol (IP) address of the first computing device with a source IP address of packets received at the server from the first computing device;   comparing the sender payment details with one or more records of payment details used in relation to fraud or associated with poor credit ratings; and   transmitting a request to a financial institution system to check whether the payment details are valid.   
     
     
         17 . The method of  claim 1 , further comprising receiving, at the server, a date or time at which to transmit the personalised MMS message to the recipient mobile computing device. 
     
     
         18 . The method of  claim 17 , further comprising scheduling the generation and transmission of the personalised MMS message for the date or time. 
     
     
         19 . The method of  claim 1 , wherein the personalised MMS message is uniquely trackable based on: a) the code presented; b) the number the MMS message is sent to; and c) unique attributes of the uniquely rendered personalised image. 
     
     
         20 . A computer readable medium storing computer readable code components that when selectively executed by a processor cause the following:
 receiving, at a server from a first computing device, a selection of an MMS message product;   receiving, at the server from the first computing device, a recipient contact identifier identifying a recipient mobile number;   performing, via the server, a security verification of a recipient or sender based on the recipient mobile number or one or more details of the sender received from the first computing device;   where the security verification is successful, generating, via the server, based on the selection of the MMS message product, a personalised MMS message having a redeemable component and a personalised image uniquely rendered for the recipient ; and   transmitting, the personalised MMS message to a recipient mobile computing device via a multimedia message service (MMS) using the recipient mobile number;   whereby the personalised MMS message is scannable or otherwise immediately redeemable from the recipient mobile computing device to pay for one or more products and/or services.   
     
     
         21 . A server for generating a personalised MMS message having a redeemable component, the server comprising:
 a processor configured to:
 receive, from a first computing device, a selection of an MMS message product; 
 receive, from the first computing device, a recipient contact identifier identifying a recipient mobile number; 
 perform a security verification of a recipient or sender based on the recipient mobile number or one or more details of the sender received from the first computing device; and 
 where the security verification is successful, generate, based on the selection of the MMS message product, a personalised MMS message having a redeemable component and a personalised image uniquely rendered for the recipient; and 
 initiate transmission of the personalised MMS message to a recipient mobile computing device via a multimedia message service using the recipient mobile number; and 
   memory configured to store computer readable code components that are executable by the processor;   whereby the personalised MMS message is scannable or otherwise immediately redeemable from the recipient mobile computing device to pay for one or more products and/or services.