Systems and methods for adaptive third party content

Abstract

Systems and methods which allow for third party displayed content, which is displayed with primary content, to adapt in response to a change in permitted display space are provided for herein. In some embodiments, third party content may include a plurality of elements where the elements are provided with a different priority ranking. In such examples, in the event that an available display area is reduced, elements with lower priority levels may be reduced at a faster rate with respect to elements of higher levels. Conversely, in the event that an available display area is enlarged, elements with higher priority levels may be enlarged at a faster rate with respect to elements of lower priority levels.

What is claimed is: 
     
         1 . A method comprising:
 providing a plurality of displayable elements configured to be displayed as third party content in a specified area of a display area having primary content;   configuring, by a processing device, the plurality of displayable elements to each utilize a portion of the specified area of the display area according to pre-determined conditions; and   configuring the plurality of displayable elements to dynamically adjust within the specified area upon a change in size of the specified area, wherein a first displayable element of said plurality of displayable elements is configured to adjust in a different manner than a second displayable element of said plurality of displayable elements.