System, method, and user interface for advertising via a voice channel

Abstract

A method includes sending verification information from a mobile communication device to a second device. The method includes receiving, at the mobile communication device from the second device responsive to sending the verification information, an announcement. The announcement includes purchase information for a first item that is available for purchase via a website. The method includes, after receipt of the announcement, receiving a message at the mobile communication device from the second device for presentation to a user of the mobile communication device. The method also includes, during presentation of the message and responsive to a change in a particular condition associated with the purchase information, receiving updated purchase information for the first item from the second device and changing from presentation of the message to presentation of the updated purchase information for the first item.

What is claimed is: 
     
         1 . A method comprising:
 sending, from a mobile communication device to a second device, verification information;   receiving, at the mobile communication device from the second device responsive to the sending of the verification information, an announcement for presentation via an output device of the mobile communication device, the announcement including purchase information for a first item, the first item available for purchase via a website;   after receipt of the announcement, receiving, at the mobile communication device from the second device, a message for presentation via the output device of the mobile communication device, the message including information associated with a second item distinct from the first item; and   during presentation of the message via the output device and responsive to a change in a particular condition associated with the purchase information:
 receiving updated purchase information for the first item from the second device; and 
 displaying the updated purchase information for the first item via the output device of the mobile communication device. 
   
     
     
         2 . The method of  claim 1 , further comprising receiving user input responsive to the announcement. 
     
     
         3 . The method of  claim 2 , wherein the user input increases a bid price for the first item, and further comprising sending data including the bid price from the mobile communication device to the second device. 
     
     
         4 . The method of  claim 3 , wherein the purchase information includes a closing time of an auction, and further comprising, after the closing time, receiving a final status notice from the second device for presentation via the output device. 
     
     
         5 . The method of  claim 4 , further comprising, after the final status notice, receiving a second message from the second device for presentation via the output device, the second message associated with a particular item. 
     
     
         6 . The method of  claim 5 , further comprising, after an end of the second message, receiving a prompt for presentation via the output device, the prompt to enable purchase of the particular item, to enable addition of the particular item to a watch list, to enable addition of the particular item to a wish list, or any combination thereof. 
     
     
         7 . The method of  claim 1 , further comprising receiving user input responsive to the updated purchase information. 
     
     
         8 . The method of  claim 7 , wherein the user input increases a bid price for the first item, and further comprising sending data including the bid price from the mobile communication device to the second device. 
     
     
         9 . The method of  claim 1 , wherein the second device comprises a computer server. 
     
     
         10 . The method of  claim 1 , wherein the message comprises a targeted advertisement based on the first item, demographics, previous interactions, purchase history, or any combination thereof. 
     
     
         11 . A non-transitory computer-readable medium storing instructions that are executable by a processor to perform operations comprising:
 sending verification information to a device;   receiving, from the device responsive to the sending of the verification information, an announcement for presentation via an output device, the announcement including purchase information for a first item, the first item available for purchase via a website;   after receipt of the announcement, receiving from the device, a message for presentation via the output device, the message including information associated with a second item distinct from the first item; and   during presentation of the message via the output device and responsive to a particular condition change associated with the purchase information:
 receiving updated purchase information for the first item from the device; and 
 displaying a presentation of the updated purchase information for the first item via the output device. 
   
     
     
         12 . The non-transitory computer-readable medium of  claim 11 , wherein the purchase information includes a closing time of an auction for the first item, and wherein the operations further comprise after the closing time, receiving a second message for presentation via the output device, the message including information associated with a particular item. 
     
     
         13 . The non-transitory computer-readable medium of  claim 11 , wherein the device comprises a call server. 
     
     
         14 . The non-transitory computer-readable medium of  claim 11 , wherein the verification information includes biometric information data. 
     
     
         15 . The non-transitory computer-readable medium of  claim 11 , wherein the message comprises an advertisement. 
     
     
         16 . A method comprising:
 verifying, at a mobile communication device, identification information received from a second device; and   in response verification of the identification information:
 sending, from the mobile communication device to the second device, an announcement for presentation to a user of the second device, the announcement including purchase information for a first item, the first item available for purchase via a website; 
 after sending the announcement, transmitting a message from the mobile communication device to the second device for presentation to the user, the message including information associated with a second item distinct from the first item; and 
 responsive to detection of a change in a particular condition of the purchase information:
 stopping, at the mobile communication device, transmission of the message to the second device; and 
 sending updated purchase information for the first item from the mobile communication device to the second device for presentation to the user. 
 
   
     
     
         17 . The method of  claim 16 , further comprising monitoring the website for a particular condition change. 
     
     
         18 . The method of  claim 16 , further comprising:
 receiving purchase information from the second device responsive to the updated purchase information; and   sending purchase data to the website based on the purchase information to enable purchase of the first item.   
     
     
         19 . The method of  claim 16 , wherein the identification information comprises a personal identification number. 
     
     
         20 . The method of  claim 16 , wherein the particular condition comprises a change from a status as a top bidder for the first item.