Analytic system for automatically combining advertising and content in media broadcasts

Abstract

An analytic platform, article of manufacture, system, computer-readable medium, and method for selecting and inserting advertisements for delivery to a content viewing device. A plurality of advertising metrics are generated from data originating from a plurality of content viewing devices. Then, an advertisement is selected for presentation along with content directed to one of the content viewing devices, the advertisement being selected based on the advertising metrics. Once selected, the advertisement is added to the content for delivery to said one of the content viewing devices.

What is claimed is: 
     
         1 . A system for delivering media to a content viewing device to maximize quality of experience (QoE), the system comprising:
 an advertising metric generator configured to generate a plurality of advertising metrics based on data received from a plurality of content viewing devices;   a quality of playout determiner configured to receive quality of playout information from at least one of the plurality of content viewing devices;   a media selector configured to select media for content directed to the at least one content viewing device based on the generated plurality of advertising metrics and based on the received quality of playout information associated with the at least one content viewing device to maximize a QoE of the selected media on the at least one content viewing device; and   a media playout controller configured to add the selected media to the content for delivery to the at least one content viewing device,   wherein the generated plurality of advertising metrics are based on at least one of content analytics, advertising analytics, sales analytics, pricing analytics, and social media analytics, and   wherein the quality of playout information includes bitrate and buffering levels for the content to be transmitted and displayed on the at least one content viewing device.   
     
     
         2 . The system of  claim 1 , wherein the advertising metric generator generates the plurality of advertising metrics based on first data originating from a social media application on a first device of the plurality of content viewing devices and second data originating from a second device of the plurality of content viewing devices that is connected to a packet based network. 
     
     
         3 . The system of  claim 1 , further comprising a media transmission controller configured to automatically select at least one content delivery network (CDN) to deliver the selected media to the at least one content viewing device, the at least CDN being selected to maximize the QoE at the at least one viewing device. 
     
     
         4 . The system of  claim 3 , further comprising a QoE determiner configured to determine a maximized QoE based on at least one of:
 a quality of service (QoS) performance measurement associated with a physical transmission of the content and the selected media to the at least one content viewing device,   a performance measurement regarding infrastructure involved with the physical transmission of the content and the selected media to the at least one content viewing device,   a performance measurement regarding a content delivery network involved with the physical transmission of the content and the selected media to the at least one content viewing device,   a performance measurement regarding a website involved with the delivery of the content and the selected media to the at least one content viewing device,   a performance measurement regarding a mobile application of the at least one content viewing device involved with the delivery of the content and the selected media, and   a performance measurement regarding reception of the content and the delivery media by the at least one content viewing device.   
     
     
         5 . The system of  claim 3 , further comprising a best stream profile generated configured to generate a best stream profile based on the determined maximized QoE and to automatically and dynamically change a routing of the selected media to at least one content viewing device based on the generated best stream profile. 
     
     
         6 . The system of  claim 1 , further comprising a bitrate selector configured to automatically select the bitrate for a data stream to deliver the selected media to the at least one content viewing device to maximize the QoE at the at least one content viewing device. 
     
     
         7 . A system for delivering media to a content viewing device to maximize quality of experience (QoE), the system comprising:
 an advertising metric generator configured to generate a plurality of advertising metrics based on data received from a plurality of content viewing devices;   a quality of playout determiner configured to receive quality of playout information from at least one of the plurality of content viewing devices, wherein the quality of playout information is based at least on a bitrate for content to be transmitted and displayed on the at least one content viewing device;   a media selector configured to select media for content directed to the at least one content viewing device based on the generated plurality of advertising metrics and based on the received quality of playout information associated with the at least one content viewing device to maximize a QoE of the selected media on the at least one content viewing device; and   a media playout controller configured to add the selected media to the content for delivery to the at least one content viewing device.   
     
     
         8 . The system of  claim 7 , wherein the generated plurality of advertising metrics are based on at least one of content analytics, advertising analytics, sales analytics, pricing analytics, and social media analytics. 
     
     
         9 . The system of  claim 7 , wherein the quality of playout information is further based on at least one buffering level for the content to be transmitted and displayed on the at least one content viewing device. 
     
     
         10 . The system of  claim 7 , wherein the advertising metric generator generates the plurality of advertising metrics based on first data originating from a social media application on a first device of the plurality of content viewing devices and second data originating from a second device of the plurality of content viewing devices that is connected to a packet based network. 
     
     
         11 . The system of  claim 7 , further comprising a media transmission controller configured to automatically select at least one content delivery network (CDN) to deliver the selected media to the at least one content viewing device, the at least CDN being selected to maximize the QoE at the at least one viewing device. 
     
     
         12 . The system of  claim 11 , further comprising a QoE determiner configured to determine a maximized QoE based on at least one of:
 a quality of service (QoS) performance measurement associated with a physical transmission of the content and the selected media to the at least one content viewing device,   a performance measurement regarding infrastructure involved with the physical transmission of the content and the selected media to the at least one content viewing device,   a performance measurement regarding a content delivery network involved with the physical transmission of the content and the selected media to the at least one content viewing device,   a performance measurement regarding a website involved with the delivery of the content and the selected media to the at least one content viewing device,   a performance measurement regarding a mobile application of the at least one content viewing device involved with the delivery of the content and the selected media, and   a performance measurement regarding reception of the content and the delivery media by the at least one content viewing device.   
     
     
         13 . The system of  claim 12 , further comprising a best stream profile generator configured to generate a best stream profile based on the determined maximized QoE and to automatically and dynamically change a routing of the selected media to at least one content viewing device based on the generated best stream profile. 
     
     
         14 . The system of  claim 7 , further comprising a bitrate selector configured to automatically select the bitrate for a data stream to deliver the selected media to the at least one content viewing device to maximize the QoE at the at least one content viewing device. 
     
     
         15 . A system for delivering advertising content to a content viewing device based on quality of content playout data associated with the content viewing device, the system comprising:
 an advertising content selector configured to select advertising content to be transmitted to a content viewing device based on a plurality of advertising metrics associated with the advertising content and based on quality of content playout data associated with the content viewing device, the quality of content playout data comprising a detected bitrate quality of content playout data associated with the content viewing device; and   a media playout controller configured to control media playout of the selected advertising content to be transmitted to the content viewing device based on the plurality of advertising metrics associated with the advertising content and based on the detected bitrate quality of content playout data associated with the content viewing device.   
     
     
         16 . The system of  claim 15 , wherein the plurality of advertising metrics are based on at least one of content analytics, advertising analytics, sales analytics, pricing analytics, and social media analytics. 
     
     
         17 . The system of  claim 15 , wherein the quality of playout data is further based on at least one buffering level for the selected advertising content to be transmitted and displayed on the content viewing device. 
     
     
         18 . The system of  claim 15 , further comprising an advertising metric generator configured to generate the plurality of advertising metrics based on first data originating from a social media application on a first content viewing device and second data originating from a second content viewing device that is connected to a packet based network. 
     
     
         19 . The system of  claim 15 , further comprising a media transmission controller configured to automatically select at least one content delivery network (CDN) based on a path of least resistance to deliver selected advertising content to the content viewing device, wherein the at least CDN is selected by the media transmission controller in order to maximize the QoE at the content viewing device. 
     
     
         20 . The system of  claim 19 , further comprising a QoE determiner configured to determine a maximized QoE based on at least one of:
 a quality of service (QoS) performance measurement associated with a physical transmission of the selected advertising content to the content viewing device,   a performance measurement regarding infrastructure involved with the physical transmission of the selected advertising content to the content viewing device,   a performance measurement regarding a content delivery network involved with the physical transmission of the selected advertising content to the content viewing device,   a performance measurement regarding a website involved with the delivery of the selected advertising content to the content viewing device,   a performance measurement regarding a mobile application of the content viewing device involved with the delivery of the selected advertising content, and   a performance measurement regarding reception of the selected advertising content by the content viewing device.   
     
     
         21 . The system of  claim 20 , further comprising a best stream profile generator configured to generate a best stream profile based on the determined maximized QoE and to automatically and dynamically re-route the selected advertising content to the content viewing device based on the generated best stream profile. 
     
     
         22 . The system according to  claim 15 , further comprising a bitrate selector configured to automatically select the bitrate for a data stream to deliver the selected advertising content to the content viewing device to maximize the QoE at the content viewing device.