Privacy-sensitive methods, systems, and media for geo-social targeting

Abstract

Privacy-sensitive methods, systems, and media for geo-social targeting are provided. In accordance with some embodiments of the disclosed subject matter, a method for providing media content to users of mobile devices is provided, the method comprising: receiving mobile device information corresponding to a plurality of mobile devices; extracting user instance information and location information associated with each of the plurality of mobile devices from the received mobile device data; generating a location profile for each of the plurality of mobile devices from the extracted location information; generating a geo-social network of mobile devices based on the extracted mobile instance data and the extracted location data, wherein two mobile devices in the geo-social network are linked based on a comparison of the generated location profile; determining a mobile device within the geo-social network having a preferred characteristic and a subset of the plurality of mobile devices linked to the mobile device; and providing the media content to the mobile device and the subset of the plurality of mobile devices.

1 .- 24 . (canceled) 
     
     
         25 . A method, comprising:
 generating, using a hardware processor, a location profile for a first mobile device including a representation of a first plurality of internet protocol (IP) addresses;   generating, using the hardware processor, a location profile for a second mobile device, the location profile for the second mobile device including a representation of a second plurality of IP addresses;   generating, using the hardware processor, a geo-social network for a plurality of mobile devices including the first mobile device and the second mobile device, the geo-social network including a link between the first mobile device and the second mobile device based on a similarity between the representations of the first plurality of IP addresses and the representations of the second plurality of IP addresses;   determining, using the hardware processor, that the first mobile device has a preferred characteristic;   identifying, using the hardware processor a subset of the plurality of mobile devices, including the second mobile device, linked to the first mobile device; and   providing, using the hardware processor, the media content to the mobile device and the subset of the plurality of mobile devices.