System and method of automatic generation and insertion of analytic tracking codes

Abstract

A system and method to automatically generate and insert a tracking code may include receiving at a web server, from a requesting computing device, a webpage access request associated with a domain; in response to receiving the webpage access request; accessing a configuration file for the domain; generating an analytics tracking code based on data stored in the configuration file; accessing the webpage from a storage device; modifying the webpage to include the analytics tracking code; and transmitting, from the web server, the modified webpage to the requesting computing device.

What is claimed is: 
     
         1 . A method comprising:
 receiving at a web server, from a requesting computing device, a webpage access request associated with a domain;   in response to receiving the webpage access request:
 accessing a configuration file for the domain; 
 generating an analytics tracking code based on data stored in the configuration file; 
 accessing the webpage from a storage device; 
 modifying the webpage to include the analytics tracking code; and 
 transmitting, from the web server, the modified webpage to the requesting computing device. 
   
     
     
         2 . The method of  claim 1 , wherein generating the analytics tracking code comprises:
 retrieving a customer identification from the configuration file;   validating the customer identification; and   inserting the customer identification into the analytics tracking code.   
     
     
         3 . The method of  claim 1 , wherein generating the analytics tracking code comprises:
 based on determining that heat map analytics are enabled for the domain:
 generating heat map analytics code; and 
 inserting the heat map analytics code into the analytics tracking code. 
   
     
     
         4 . The method of  claim 1 , wherein modifying the webpage to include the analytics tracking code comprises:
 parsing the webpage to identify a placement for the analytics tracking code.   
     
     
         5 . The method of  claim 1 , comprising:
 determining that the domain has been authorized for modification before modifying the webpage.   
     
     
         6 . The method of  claim 1 , wherein the analytics tracking code is not generated before the webpage access request. 
     
     
         7 . The method of  claim 1 , wherein generating the analytics tracking code comprises:
 retrieving a campaign identification from the configuration file associated with an analytics campaign;   validating the campaign identification; and   inserting the campaign identification into the analytics tracking code.   
     
     
         8 . A method comprising:
 provisioning a domain on a web server;   transmitting a request to establish an account at a tracking server for the domain;   retrieve a customer identification from the tracking server for the domain;   storing a configuration file for the domain on the web server, the configuration file including the customer identification;   generating an analytics tracking code based on data stored in the configuration file when a webpage is requested, from a computing device, associated with the domain; and   inserting the analytics tracking code into the webpage before transmitting the webpage to the computing device.   
     
     
         9 . The method of  claim 8 , further comprising:
 storing a campaign ID in the configuration file.   
     
     
         10 . The method of  claim 8 , comprising:
 authorizing tracking analytics for the domain.   
     
     
         11 . The method of  claim 8 , wherein generating an analytics tracking code includes generating an analytics tracking code with the customer identification inserted into the analytics tracking code. 
     
     
         12 . The method of  claim 8 , comprising:
 storing a preference for a type of analytics in the configuration file.   
     
     
         13 . The method of  claim 12 , wherein generating the analytics tracking code includes configuring the analytics tracking code to include heat map analytics when the preference for the type of analytics includes heat map analytics. 
     
     
         14 . The method of  claim 12 , wherein storing the configuration file for the domain on the web server includes storing the configuration file in a public folder of the domain on the web server.