Content item selection criteria generation

Abstract

Selection of content selection criteria based on entities related by relationship dimensions. In one aspect, a method receives a selection of a seed entity described in entity relation data, the entity relation data defining instances of entities, and for each entity one or more relationship dimensions; generating a set of selected entities; iteratively updating the set of selected entities, each iteration comprising: determining a set of relationship dimensions from the entities in the set of selected entities, each relationship dimension in the set being selected from the one or more relationship dimensions of the entities in the set of selected entities, receiving a selection of one of the relationship dimensions and in response: determining a set of candidate entities from the relationship dimensions and in response to receiving a selection of one or more candidate entities, updating the set of selected entities to include the one or more candidate entities.

1 - 18 . (canceled) 
     
     
         19 . A computer-implemented method to provide suggested keywords to associate with content items, comprising:
 receiving, by one or more computing devices and from a content item provider, a content item to be displayed in conjunction with one or more electronic documents on user computing devices;   providing, by the one or more computing devices, a request to the content item provider to input one or more keywords to associate with the content item;   providing, by the one or more computing devices, one or more recommended keywords to the content item provider;   providing, by the one or more computing devices, content indicating traffic associated with each recommended keyword;   receiving, by the one or more computing devices, the input of one or more keywords to associate with the content item;   receiving, by the one or more computing devices, the request to serve the content item in connection with an electronic document, the request comprising one or more keyword search terms associated with a search query;   determining, by the one or more computing devices, that the one or more keyword search terms comprises at least one of the inputted keywords based on a comparison of the one or more keyword search terms to the inputted one or more keywords; and   based on the determination that the keyword search terms comprise at least one of the one or more inputted keywords, providing, by the one or more computing devices, the content item to the user computing device to display in conjunction with the electronic document.   
     
     
         20 . The computer implemented method of  claim 19 , wherein the content indicating traffic associated with each recommended keyword is based on an estimated number of impressions each recommended keyword will generate. 
     
     
         21 . The computer implemented method of  claim 19 , wherein the content indicating traffic associated with each recommended keyword is based on an estimated number of user searches that will include keyword search terms comprising each recommended keyword. 
     
     
         22 . The computer implemented method of  claim 19 , wherein the content indicating traffic associated with each recommended keyword is based on an estimated number of conversions the inputted keyword will generate. 
     
     
         23 . The computer implemented method of  claim 22 , wherein a conversion comprises an action taken by a user in response to the content item. 
     
     
         24 . The computer implemented method of  claim 19 , wherein the content indicating traffic associated with each recommended keyword is based on an estimated number of clicks the inputted keyword will generate. 
     
     
         25 . The computer implemented method of  claim 19 , wherein the one or more recommended keywords are based on an analysis of previously entered keywords associated with the content item. 
     
     
         26 . The computer implemented method of  claim 19 , wherein the one or more recommended keywords are based on a received input of features. 
     
     
         27 . The computer implemented method of  claim 19 , wherein the inputted keywords are received via a content item template. 
     
     
         28 . The computer implemented method of  claim 19 , wherein the electronic document is a website. 
     
     
         29 . The computer implemented method of  claim 19 , wherein the content indicating traffic associated with each recommended keyword is based on a number of impressions that each recommended keyword generated when associated with previous content items. 
     
     
         30 . The computer implemented method of  claim 19 , wherein the content indicating traffic associated with each recommended keyword is based on a number of user searches in which each recommended keyword appeared when associated with previous content items. 
     
     
         31 . The computer implemented method of  claim 19 , wherein the content indicating traffic associated with each recommended keyword is based on a number of conversions that each recommended keyword generated when associated with previous content items. 
     
     
         32 . A computer program product, comprising:
 a non-transitory computer-readable storage device having computer-executable program instructions embodied thereon that when executed by one or more computing devices cause the computer to provide suggested keywords to associate with content items, the computer-readable program instructions comprising:
 computer-executable instructions to receive from a content item provider, a content item to be displayed in conjunction with one or more electronic documents on user computing devices; 
 computer-executable instructions to provide a request to the content item provider to input one or more keywords to associate with the content item; 
 computer-executable instructions to provide one or more recommended keywords to the content item provider; 
 computer-executable instructions to provide content indicating traffic associated with each recommended keyword; 
 computer-executable instructions to receive an input of one or more keywords to associate with the content item; 
 computer-executable instructions to receive the request to serve the content item in connection with an electronic document, the request comprising one or more keyword search terms associated with a search query; 
 computer-executable instructions to determine that the one or more keyword search terms comprises at least one of the inputted keywords based on a comparison of the one or more keyword search terms to the inputted one or more keywords; and 
 computer-executable instructions to provide the content item to the user computing device to display in conjunction with the electronic document based on the determination that the keyword search terms comprise at least one of the one or more inputted keywords. 
   
     
     
         33 . The computer program product of  claim 32 , wherein the content indicating traffic associated with each recommended keyword is based on an estimated number of impressions each recommended keyword will generate. 
     
     
         34 . The computer program product of  claim 32 , wherein the content indicating traffic associated with each recommended keyword is based on an estimated number of user searches that will include keyword search terms comprising each recommended keyword. 
     
     
         35 . The computer program product of  claim 32 , wherein the content indicating traffic associated with each recommended keyword is based on an estimated number of conversions the inputted keyword will generate. 
     
     
         36 . The computer program product of  claim 35 , wherein a conversion comprises an action taken by a user in response to the content item. 
     
     
         37 . The computer program product of  claim 32 , wherein the content indicating traffic associated with each recommended keyword is based on an estimated number of clicks the inputted keyword will generate. 
     
     
         38 . A system to provide suggested keywords to associate with content items, comprising:
 a storage device; and   a processor communicatively coupled to the storage device, wherein the processor executes application code instructions that are stored in the storage device to cause the system to:
 receive from a content item provider, a content item to be displayed in conjunction with one or more electronic documents on user computing devices; 
 provide a request to the content item provider to input one or more keywords to associate with the content item; 
 provide one or more recommended keywords to the content item provider; 
 provide content indicating traffic associated with each recommended keyword; 
 receive an input of one or more keywords to associate with the content item; 
 receive the request to serve the content item in connection with an electronic document, the request comprising one or more keyword search terms associated with a search query; 
 determine that the one or more keyword search terms comprises at least one of the inputted keywords based on a comparison of the one or more keyword search terms to the inputted one or more keywords; and 
 provide the content item to the user computing device to display in conjunction with the electronic document based on the determination that the keyword search terms comprise at least one of the one or more inputted keywords.