Building an infrastructure of actionable elements related to printed items

Abstract

A computing system for building an infrastructure of actionable elements related to different printed items has a memory which stores identifying information for different printed items to be printed for different customers. A processing circuit receives image files for the different printed items, identifies potentially actionable elements in the image file and stores the identified potentially actionable elements. The processing circuit receives via a customer interface portal a selection of a discovery mechanism for discovering the printed item and at least one of the identified potentially actionable elements. The selected actionable element provides access to content which is supplemental to content printed on the printed item. Each supplemental content has a different brand creative. The processing circuit stores the selection of the discovery mechanism and the selected actionable element in the memory in association with the identifying information for each respective different printed item to be printed for different customers.

What is claimed is: 
     
         1 . A computing system for building an infrastructure of actionable elements related to different printed items, comprising:
 a network interface circuit;   a memory configured to store identifying information for a plurality of different printed items to be printed for different customers; and   a processing circuit configured to receive, for each printed item, a selection of a discovery mechanism for discovering the printed item from a plurality of different discovery mechanisms and at least one actionable element, the actionable element providing access to supplemental content which is supplemental to content printed on the printed item, each supplemental content further comprising different brand creative, wherein the processing circuit is configured to receive items scraped from an image file from a digital content scraping system, wherein the processing circuit is configured to provide the scraped items for review, edit and storage by a user, wherein the processing circuit is configured to store the selection of the discovery mechanism and the actionable element in the memory in association with the identifying information for each of the plurality of different printed items to be printed for different customers, wherein the processing circuit is configured to provide a portal configured to receive the supplemental content for the printed items.   
     
     
         2 . The computing system of  claim 1 , further comprising the digital content scraping system, wherein the digital content scraping system is configured to read an image file, to identify potentially actionable elements in the image file, and to scrape those items from the image file and store them in the memory as the scraped items. 
     
     
         3 . The computing system of  claim 1 , wherein the supplemental content is received through a separate data stream than images for pages to be printed for the printed item, wherein the supplemental content is uploaded once and linked to multiple different printed items. 
     
     
         4 . The computing system of  claim 1 , wherein each different brand creative is based on the printed item that is to carry a printed version of the supplemental content. 
     
     
         5 . The computing system of  claim 1 , wherein the processing circuit is configured to generate the at least one actionable element based on text input from a user input device. 
     
     
         6 . The computing system of  claim 1 , wherein the portal is for use by the different customers, wherein the actionable elements are received from the different customers via the portal for the different printed items. 
     
     
         7 . The computing system of  claim 1 , wherein the processing circuit is configured to receive user interaction data based on user interaction with the actionable element via a user's mobile device. 
     
     
         8 . The computing system of  claim 7 , wherein the processing circuit is configured to send one of a plurality of different actionable elements to a user based at least in part on the user interaction data. 
     
     
         9 . The computing system of  claim 8 , wherein the processing circuit is configured to provide access to user interaction data for different printed items securely to respective customers via user interface portals. 
     
     
         10 . A computing system for building an infrastructure of actionable elements related to different printed items, comprising:
 a network interface circuit;   a memory configured to store identifying information for a plurality of different printed items to be printed for different customers; and   a processing circuit configured to receive, for each printed item, a selection of a discovery mechanism for discovering the printed item from a plurality of different discovery mechanisms and at least one actionable element, the actionable element providing access to supplemental content which is supplemental to content printed on the printed item, each supplemental content further comprising different brand creative, wherein the processing circuit is configured to receive an image file, to identify potentially actionable elements in the image file, and to store the identified potentially actionable elements in the memory, wherein the processing circuit is configured to store the selection of the discovery mechanism and the actionable element in the memory in association with the identifying information for each of the plurality of different printed items to be printed for different customers.   
     
     
         11 . The computing system of  claim 10 , wherein the processing circuit is configured to provide the scraped items for review, edit and storage by a user. 
     
     
         12 . The computing system of  claim 10 , wherein the processing circuit is configured to use a digital content scraping system to read the image file, to identify the potentially actionable elements in the image file, to scrape those items from the image file, and store the identified potentially actionable elements in the memory. 
     
     
         13 . The computing system of  claim 10 , wherein the processing circuit is configured to provide a portal configured to receive the supplemental content for the printed items 
     
     
         14 . The computing system of  claim 10 , wherein the supplemental content is received through a separate data stream than images for pages to be printed for the printed item. 
     
     
         15 . The computing system of  claim 10 , wherein the processing circuit is configured to receive user interaction data based on user interaction with the actionable element via a user's mobile device. 
     
     
         16 . The computing system of  claim 14 , wherein the processing circuit is configured to send one of a plurality of different actionable elements to a user based at least in part on the user interaction data. 
     
     
         17 . The computing system of  claim 15 , wherein the processing circuit is configured to provide access to user interaction data for different printed items securely to respective customers via user interface portals. 
     
     
         18 . A computing system for building an infrastructure of actionable elements related to different printed items, comprising:
 a network interface circuit;   a memory configured to store identifying information for a plurality of different printed items to be printed for different customers; and   a processing circuit configured to receive image files for the plurality of different printed items, to identify potentially actionable elements in the image file, and to store the identified potentially actionable elements in the memory, the processing circuit further configured to receive via a customer interface portal, for each printed item, a selection of a discovery mechanism for discovering the printed item from a plurality of different discovery mechanisms and at least one of the identified potentially actionable elements, the selected actionable element providing access to supplemental content which is supplemental to content printed on the printed item, each supplemental content comprising a different brand creative, wherein the processing circuit is configured to store the selection of the discovery mechanism and the selected actionable element in the memory in association with the identifying information for each respective different printed items to be printed for different customers.   
     
     
         19 . The computing system of  claim 18 , wherein the processing circuit is configured to receive user interaction data based on user interaction with the actionable element via a user's mobile device. 
     
     
         20 . The computing system of  claim 19 , wherein the processing circuit is configured to send one of a plurality of different actionable elements to the user's mobile device based at least in part on the user interaction data.