Methods for serving a video advertisement to a user

Abstract

One variation of a method for serving a video advertisement to a computing device includes: segmenting a digital video into a first video segment and a second video segment; at a visual element loaded into a document, loading the first video segment; in response to a scroll event that shifts the visual element into view within a window rendered on a display of the computing device, playing back the first video segment within the visual element; during playback of the first video segment, loading the second video segment from a remote server; in response to completion of playback of the first video segment, playing back the second video segment within the visual element; and calculating a level of user engagement a total duration of the digital video played back in the visual element.

1 . A method comprising:
 at a visual element loaded into a document viewed on a computing device:
 at a first time, loading a first video segment of a digital video from a remote server into the visual element; 
 in response to a scroll event that shifts the visual element into view within a window rendered on a display of the computing device, playing back the first video segment within the visual element; 
 during playback of the first video segment, loading a second video segment of the digital video from the remote server into the visual element; and 
 in response to completion of playback of the first video segment while the visual element remains in view within the window, playing back the second video segment within the visual element; and 
   calculating a level of user engagement with the digital video based on playback of the first video segment and the second video segment in the visual element.   
     
     
         2 . A method comprising:
 at a visual element loaded into a document viewed on the computing device:
 at a first time, loading a first video segment of a digital video and a total duration specification for a total duration of the digital video; 
 at a second time, succeeding the first time, playing back the first video segment within the visual element; 
 during playback of the first video segment, loading a second video segment of the digital video; and 
 in response to completion of playback of the first video segment and the state at the computing device, playing back the second video segment within the visual element; 
   calculating a sum of a duration of the first video segment and a duration of the second video segment replayed within the visual element; and   calculating a level of user engagement with the digital video based on a comparison of the sum and the total duration specification.   
     
     
         3 . A method comprising, at a visual element loaded into a document viewed on the computing device:
 at a first time, loading a first video segment of a digital video;   in response to a scroll event that shifts the visual element into view within a window rendered on a display of the computing device, playing back the first video segment within the visual element;   during playback of the first video segment, loading a second video segment of the digital video;   in response to completion of playback of the first video segment while the visual element remains in view within the window, playing back the second video segment within the visual element;   generating an interaction record of the visual element comprising a duration of the first video segment and a duration of the second video segment replayed within the visual element; and   serving the interaction record of the visual element to a first remote server for calculation of a level of user engagement.