Transmitting data to select users

Abstract

In various example embodiments, a system and method for transmitting data to select users are presented. User information corresponding to users of a web service is accessed. Scores for each of the user is calculated based on the accessed user information. Select users of the web service are identified based on the calculated scores. A data object is generated and then transmitted to the select users.

What is claimed is: 
     
         1 . A computer-implemented method comprising:
 accessing user information corresponding to users of a web service;   calculating scores for each of the users based on the user information;   identifying select users of the web service based on the calculated scores, the select users each having a score greater than a predetermined threshold;   generating, using one or more processors, a data object for the select users; and   transmitting the generated data object to client devices operated by the select users.   
     
     
         2 . The method of  claim 1 , wherein the calculated scores include calculated conversion rates that indicate a likelihood of the users to purchase products listed on the web service, the conversion rate being a rate at which the users are converted to become paying customers of the web service. 
     
     
         3 . The method of  claim 1 , further comprising:
 generating a bid request and content that indicates products available from the web service, the bid request indicating a monetary value willing to be paid to a publication server to display the content to the select users; and   transmitting the bid request and the generated content to the publication server that causes display of the generated content on the client devices operated by the select users based on the publication server accepting the bid request.   
     
     
         4 . The method of  claim 3 , further comprising:
 receiving, from the publication server, an indication that the bid request is accepted by the publication server, and wherein the transmitting the generated content to the publication server is based on the received indication.   
     
     
         5 . The method of  claim 3 , further comprising receiving, from the publication server, an assessment of the identified select users, the received assessment measuring an actual value of the identified select users with respect to the content that indicates products available from the web service, the assessment being based on information included in the data object. 
     
     
         6 . The method of  claim 5 , wherein the generating of the bid request is based on the received assessment. 
     
     
         7 . The method of  claim 1 , wherein the data object is detectable by a publication server during communication between the client devices of the select users and the publication server, and wherein the data object contains information in which the publication server makes an assessment of the select users. 
     
     
         8 . The method of  claim 1 , wherein the user information includes actions of the users with respect to the web service. 
     
     
         9 . The method of  claim 1 , wherein the accessing the user information includes receiving a portion of the user information during a registration process conducted by each of the users with the web service. 
     
     
         10 . The method of  claim 1 , further comprising:
 generating a predictive model that utilizes the user information corresponding to the users of the web service; and wherein the calculating the scores is based on the generated predictive model.   
     
     
         11 . A system comprising:
 one or more processor s and executable instructions accessible on a computer-readable medium that, when executed, configures the one or more processors to at least:   access user information corresponding to users of a web service;   calculate scores for each of the users based on the user information, the scores indicating an estimated value of each of the users with respect to content that indicates products available for sale from the web service;   identify select users of the web service based on the calculated scores, the select users each having a score greater than a predetermined threshold;   generate, a data object for the select users; and   transmitting the generated data object to client devices operated by the select users.   
     
     
         12 . The system of  claim 11 , wherein the one or more processors are further configured to receive an assessment of the identified select users, the received assessment measuring an actual value of the identified select users with respect to the content that indicates products available from the web service. 
     
     
         13 . The system of  claim 12 , wherein the one or more processors are further configured to:
 generate a bid request based on the received assessment; and   transmit the bid request to a publication server.   
     
     
         14 . The system of  claim 11 , wherein the data object is detectable by the publication server during communication between the client devices of the select users and the publication server. 
     
     
         15 . The system of  claim 11 , wherein the one or more processors are further configured to:
 generate the content that indicates the products available from the web service; and   transmit the generated content to the publication server that causes display of the generated content on the client devices operated by the select users.   
     
     
         16 . The system of  claim 11 , wherein the one or more processors are further configured to:
 receive an indication that a bid request is accepted by the publication server; and   transmit the generated content to the publication server based on the received indication.   
     
     
         17 . The system of  claim 11 , wherein the calculated scores include conversion statistics that indicate a rate at which the users are converted to become paying customers on the web service. 
     
     
         18 . The system of  claim 11 , wherein the user information includes actions of the users with respect to the web service. 
     
     
         19 . The system of  claim 11 , wherein the one or more processors are further configured to generate a predictive model that utilizes the user information corresponding to the users of the web service; and wherein the calculating the scores is based on the generated predictive model. 
     
     
         20 . A machine-readable medium storing instructions that, when executed by one or more processors of one or more computing devices, cause the one or more computing devices to perform operations comprising:
 accessing user information corresponding to users of a web service;   calculating scores for each of the users based on the user information, the scores indicating an estimated value of each of the users with respect to content that indicates products available for sale from the web service;   identifying select users of the web service based on the calculated scores, the select users each having a score greater than a predetermined threshold;   generating, using one or more processors, a data object for the select users; and   transmitting the generated data object to client devices operated by the select users.