Method and system for using location data for location based rewards

Abstract

Providing a purchase incentive to a mobile device based for example the user's location, predicted route of travel, and prior transactions. A tracking server computer determines a number of locations of a mobile device as it travels along a route and an associated timeframe when it is at each of the locations. The tracking server computer records the locations and associated timeframes in a location log and analyzes the location log to predict a subsequent location and associated timeframe that the mobile device will be at that location. The tracking server computer then determines a merchant proximate to the predicted subsequent location of the mobile device and generates a purchase incentive for use at the merchant and delivers the purchase incentive to the mobile device. In the alternative, the incentive may be generated by a merchant computer or the mobile device.

What is claimed is: 
     
         1 . A method comprising
 a mobile device analyzing GPS coordinate data from a GPS receiver on the mobile device to determine a location of the mobile device as the mobile device travels along a route;   a user activating an input on a mobile device to generate a request comprising an interest of the user;   in response to the request, the mobile device obtaining a response relevant to the location of the mobile device and the interest of the user; and   the mobile device presenting the response to the user.   
     
     
         2 . The method of  claim 1  wherein the mobile device generates the response. 
     
     
         3 . The method of  claim 1  wherein the mobile device interacts with a remotely located server computer that generates the response and provides the response to the mobile device. 
     
     
         4 . The method of  claim 1  wherein the interest of the user comprises prior transaction history. 
     
     
         5 . The method of  claim 1  wherein the response is a purchase incentive usable at a merchant proximate to the location of the mobile device. 
     
     
         6 . The method of  claim 1  wherein the determined location is based on a predicted route of travel of the mobile device. 
     
     
         7 . The method of  claim 6  wherein the predicted route of travel of the mobile device is determined by
 the mobile device analyzing GPS coordinate data from the GPS receiver on the mobile device to determine a plurality of locations of the mobile device as the mobile device travels along a route and an associated timeframe when the mobile device is at each of the plurality of locations; 
 the mobile device recording the plurality of locations and associated timeframes in a location log stored on the mobile device; 
 the mobile device analyzing the location log to predict a subsequent location of the mobile device and an associated timeframe that the mobile device will be at the subsequent location.