Correlating online and offline conversions with online conversion identifiers

Abstract

Systems and methods of correlating an online content interaction with an offline content interaction are provided. A data processing system can identify an online conversion by a first computing device of a content item associated with a content provider, provide an online conversion identifier to an offline conversion identification unit, receive from the offline conversion identification unit detection data indicating that the offline conversion identification unit has detected the online conversion identifier on one of the first computing device and a second computing device, and provide the detection data to a content provider computing device associated with the content provider.

What is claimed is: 
     
         1 .- 20 . (canceled) 
     
     
         21 . A system to correlate network activity among different devices, comprising:
 a data processing system having one or more processors to:   identify an online conversion identifier for an online interaction with a content item via a digital assistant corresponding to a login account, the content item associated with a content provider, the online conversion identifier indicating at least one of a profile, a parameter of the online interaction, and a time of the online interaction;   provide, to an offline conversion identification unit disposed in a physical space associated with the content provider, the online conversion identifier uniquely identifying the online interaction with the content item to cause the offline conversion identification unit to:
 detect that a device associated with the online conversion identifier is within a threshold distance of the offline conversion identification unit; and 
 transmit, responsive to the detection, data indicating that the offline conversion identification unit detected the device associated with the online conversion identifier; 
   receive, from the offline conversion identification unit, the data indicating that the offline conversion identification unit detected the device associated with the online conversion identifier; and   transmit the data to a content provider computing device associated with the content provider.   
     
     
         22 . The system of  claim 21 , comprising:
 the data processing system to receive the online conversion identifier generated by the device.   
     
     
         23 . The system of  claim 21 , comprising:
 the data processing system to receive the online conversion identifier from a second device executing the digital assistant, the second device being a different type of device than the device, the second device associated with the login account.   
     
     
         24 . The system of  claim 21 , comprising the data processing system to:
 receive the online conversion identifier from a second device executing the digital assistant and associated with the login account; and   transmit the online conversion identifier to the device associated with the login account.   
     
     
         25 . The system of  claim 21 , comprising:
 the data processing system to receive, from the offline conversion identification unit, the data indicating that the offline conversion identification unit has detected the online conversion identifier on the device in relation to a point-of-sale device associated with the offline conversion identification unit.   
     
     
         26 . The system of  claim 21 , wherein the device includes a mobile computing device. 
     
     
         27 . The system of  claim 21 , wherein the physical space includes a retail location of the content provider, and the data indicates that the device is within the threshold distance from the offline conversion identification unit at the physical space. 
     
     
         28 . The system of  claim 21 , comprising:
 the offline conversion identification unit to detect, via a wireless transmission from the device, the online conversion identifier.   
     
     
         29 . The system of  claim 21 , wherein the data indicates that the detection occurred within a predetermined period of time from generation of the online conversion identifier. 
     
     
         30 . The system of  claim 21 , wherein the online conversion identifier uniquely identifies the online interaction with the content item via a microphone input interface of the device or a second device associated with the login account. 
     
     
         31 . A method of correlating network activity among different devices, comprising:
 identifying, by a data processing system comprising one or more processors, an online conversion identifier for an online interaction with a content item via a digital assistant corresponding to a login account, the content item associated with a content provider, the online conversion identifier indicating at least one of a profile, a parameter of the online interaction, and a time of the online interaction;   providing, by the data processing system, to an offline conversion identification unit disposed in a physical space associated with the content provider, the online conversion identifier uniquely identifying the online interaction with the content item to cause the offline conversion identification unit to:
 detect that a device associated with the online conversion identifier is within a threshold distance of the offline conversion identification unit; and 
 transmit, responsive to the detection, data indicating that the offline conversion identification unit detected the device associated with the online conversion identifier; 
   receiving, by the data processing system from the offline conversion identification unit, the data indicating that the offline conversion identification unit detected the device associated with the online conversion identifier; and   transmitting, by the data processing system, the data to a content provider computing device associated with the content provider.   
     
     
         32 . The method of  claim 31 , comprising:
 receiving, by the data processing system, the online conversion identifier generated by the device.   
     
     
         33 . The method of  claim 31 , comprising:
 receiving, by the data processing system, the online conversion identifier from a second device executing the digital assistant, the second device being a different type of device than the device, the second device associated with the login account.   
     
     
         34 . The method of  claim 31 , comprising:
 receiving, by the data processing system, the online conversion identifier from a second device executing the digital assistant and associated with the login account; and   transmitting, by the data processing system, the online conversion identifier to the device associated with the login account.   
     
     
         35 . The method of  claim 31 , comprising:
 receiving, by the data processing system, from the offline conversion identification unit, the data indicating that the offline conversion identification unit has detected the online conversion identifier on the device in relation to a point-of-sale device associated with the offline conversion identification unit.   
     
     
         36 . The method of  claim 31 , wherein the device includes a mobile computing device. 
     
     
         37 . The method of  claim 31 , wherein the physical space includes a retail location of the content provider, and the data indicates that the device is within the threshold distance from the offline conversion identification unit at the physical space. 
     
     
         38 . The method of  claim 31 , comprising:
 detecting, by the offline conversion identification via a wireless transmission from the device, the online conversion identifier.   
     
     
         39 . The method of  claim 31 , wherein the data indicates that the detection occurred within a predetermined period of time from generation of the online conversion identifier. 
     
     
         40 . The method of  claim 31 , wherein the online conversion identifier uniquely identifies the online interaction with the content item via a microphone input interface of the device or a second device associated with the login account.