Non-intrusive media linked and embedded information delivery

Abstract

A method for information delivery is disclosed. The method includes directing the display of a multimedia presentation in a first screen segment. The multimedia presentation is associated with a reference tag descriptive of an aspect thereof. An information link corresponding to the reference tag in a second screen segment is generated. The information link is contextually related to the multimedia presentation in accordance with the reference tag. Thereafter, a selection input of the information link is received from one of the viewers while mitigating obstruction of the displaying of the multimedia presentation. The selected information link and the identity of the viewer are associated as a marker.

What is claimed is: 
     
         1 . A method for delivering information to a viewer of a media presentation, the method comprising the steps of:
 engaging a media presentation;   viewing one or more information links associated with the media presentation while the media presentation is ongoing;   selecting one or more of the information links while mitigating obstruction of the media presentation;   storing the selected link as a marker in memory for retrieval; and   viewing one or more markers on a marker collection page.