Method and system for distance based video advertisement reward system with instant dynamic price generation for digital media propagation

Abstract

Asynchronous data exchange between an enhance digital signage unit and user guided digital content management system which charges external advertisers with appropriate pricing and payment system based of duration of length of digital data media, distance of digital information content being exposed from a center point of a business entity, time of day, frequency of the digital information content is being repeated in a period of time and number of business agents within a selected distance chosen by the external advertiser. A fraction of the charges is rewarded to business agents that participated in the advertising network. Each digital information content is linked to the internal database of the digital content management system with a unique marketing phrase or short recognizable word combination to assist prospective consumers in referencing to the origin of the product or services ultimately back to the external advertisers.

What is claimed is: 
     
         1 . A method for displaying digital media content, the method comprising:
 receiving, by a content management system, percentage participation information of external advertisers allowed by a business agent while setting up a network-enabled signage device installed in a physical business premise of the business agent;   receiving, by the content management system, external digital advertising content submitted by an external advertiser, wherein the external digital advertising content submitted by the external advertiser is related to a business other than the business of the business agent;   receiving, by the content management system, a recognizable marketing phrase string entered by the external advertiser that uniquely identifies the external advertiser;   generating a new playlist including an internal playlist merged with an external playlist, a temporal length of the external playlist within the new playlist being proportional to the percentage participation information allowed by the business agent, wherein the internal playlist is associated with internal digital advertising content relating to the business of the business agent stored in a storage unit of the signage device, and wherein at least a portion of the external playlist is associated with the external digital advertising content of the external advertiser;   transmitting the new playlist, the external digital advertising content, and the recognizable marketing phrase string from the content management system to the signage device through a computer network; and   sequentially playing, on the signage device, the internal digital advertising content and the external digital advertising content in accordance with the new playlist.   
     
     
         2 . The method of  claim 1 , further comprising displaying the recognizable marketing phrase string on the signage device while playing the external digital advertising content on the signage device. 
     
     
         3 . The method of  claim 2 , wherein displaying the recognizable marketing phrase string comprises displaying the recognizable marketing phrase string at a lower portion of the signage device. 
     
     
         4 . The method of  claim 2 , wherein the recognizable marketing phrase string is displayed at a software layer separate from that of the external digital content. 
     
     
         5 . The method of  claim 1 , further comprising hiding the recognizable marketing phrase string on the signage device while playing the internal digital advertising content on the signage device. 
     
     
         6 . The method of  claim 1 , further comprising:
 searching, by the content management system, business information of the external advertiser in accordance with a text string entered by a customer on a client device; and   transmitting, by the content management system, the business information of the external advertiser to the client device.   
     
     
         7 . The method of  claim 6 , wherein said searching comprises:
 receiving, by the content management system, the text string from the client device;   comparing, by the content management system, the text string with the recognizable marketing phrase string of the external advertiser; and   retrieving, by the content management system, the business information of the external advertiser, if the text string matches the recognizable marketing phrase string of the external advertiser.   
     
     
         8 . The method of  claim 6 , wherein the business information comprises one or more of a phone number of the external advertiser, an address of the external advertiser, operational hours of the external advertiser, product or service information of the external advertiser, a web domain of the external advertiser, and a location map of the external advertiser. 
     
     
         9 . A content management system embodied in a computer hardware device communicable with a digital signage device through a computer network, the digital signage device being installed in a physical business premise of a business agent, wherein the content management system is configured to:
 receive percentage participation information of external advertisers allowed by a business agent while setting up a network-enabled signage device installed in a physical business premise of the business agent;   receive external digital advertising content submitted by an external advertiser, wherein the external digital advertising content submitted by the external advertiser is related to a business other than the business of the business agent;   receive a recognizable marketing phrase string entered by the external advertiser that uniquely identifies the external advertiser;   generate a new playlist including an internal playlist merged with an external playlist, a temporal length of the external playlist within the new playlist being proportional to the percentage participation information allowed by the business agent, wherein the internal playlist is associated with internal digital advertising content relating to the business of the business agent stored in a storage unit of the signage device, and wherein at least a portion of the external playlist is associated with the external digital advertising content of the external advertiser;   transmit the new playlist, the external digital advertising content, and the recognizable marketing phrase string to the signage device through a computer network; and   sequentially play, on the signage device, the internal digital advertising content and the external digital advertising content in accordance with the new playlist.   
     
     
         10 . The system of  claim 9 , wherein the content management system is further configured to display the recognizable marketing phrase string on the signage device while playing the external digital advertising content on the signage device. 
     
     
         11 . The system of  claim 10 , wherein the recognizable marketing phrase string is displayed at a lower portion of the signage device. 
     
     
         12 . The system of  claim 9 , wherein the recognizable marketing phrase string is displayed at a software layer separate from that of the external digital content. 
     
     
         13 . The system of  claim 9 , wherein the content management system is further configured to hide the recognizable marketing phrase string on the signage device while playing the internal digital advertising content on the signage device. 
     
     
         14 . The system of  claim 9 , wherein the content management system is further configured to:
 search business information of the external advertiser in accordance with a text string entered by a customer on a client device; and   transmit the business information of the external advertiser to the client device.   
     
     
         15 . The method of  claim 14 , wherein said search comprises:
 receive the text string from the client device;   compare the text string with the recognizable marketing phrase string of the external advertiser; and   retrieve the business information of the external advertiser, if the text string matches the recognizable marketing phrase string of the external advertiser.   
     
     
         16 . The system of  claim 14 , wherein the business information comprises one or more of a phone number of the external advertiser, an address of the external advertiser, operational hours of the external advertiser, product or service information of the external advertiser, a web domain of the external advertiser, and a location map of the external advertiser. 
     
     
         17 . A network-enabled digital signage device installed in a physical business premise of a business agent, the digital signage device comprising a storage unit for storing internal digital advertising content relating to a business of the business agent and external digital advertising content relating to a business of an external advertiser other than the business agent, wherein the digital signage device is configured to:
 receive, through a computer network, a playlist including an internal playlist and an external playlist, a temporal length of the external playlist within the playlist being proportional to percentage participation information of external advertisers allowed by the business agent, wherein the internal playlist is associated with the internal digital advertising content, and wherein at least a portion of the external playlist is associated with the external digital advertising content of the external advertiser; and   sequentially play the internal digital advertising content and the external digital advertising content in accordance with the playlist.   
     
     
         18 . The device of  claim 17 , further comprising a sensor configured to determine human traffic exposed to the signage device. 
     
     
         19 . The device of  claim 17 , further configured to receive, through the computer network, a recognizable marketing phrase string entered by the external advertiser that uniquely identifies the external advertiser. 
     
     
         20 . The device of  claim 19 , further configured to display the recognizable marketing phrase string on the signage device while the external digital advertising content is played on the signage device.