Information processing apparatus, information processing method, and non-transitory storage medium

Abstract

An information processing apparatus comprises a controller configured to execute displaying an advertisement; specification of a moving body that moves at a place at which the advertisement to be displayed can be viewed; storing attribute information of the specified moving body; performing statistical processing for the stored attribute information of the moving body; and determining the advertisement to be displayed on the basis of a result of the statistical processing.

What is claimed is: 
     
         1 . An information processing apparatus comprising a controller configured to execute:
 displaying an advertisement;   specifying a moving body that moves at a place at which the advertisement to be displayed can be viewed;   storing attribute information of the specified moving body;   performing statistical processing for the stored attribute information of the moving body; and   determining the advertisement to be displayed on the basis of a result of the statistical processing.   
     
     
         2 . The information processing apparatus according to  claim 1 , wherein the controller configured to further execute:
 storing a time at which the specified moving body has moved at the place at which the advertisement to be displayed can be viewed; and   performing statistical processing for the stored attribute information of the moving body in relation to every time zone.   
     
     
         3 . The information processing apparatus according to  claim 1 , wherein:
 the specified moving body is a person; and   the stored attribute information of the moving body is information relevant to an appearance of the person.   
     
     
         4 . The information processing apparatus according to  claim 1 , wherein:
 the specified moving body is a vehicle; and   the stored attribute information of the moving is information relevant to a type of the vehicle.   
     
     
         5 . The information processing apparatus according to  claim 1 , wherein the controller configured to further execute:
 further storing display position information if the advertisement is displayed.   
     
     
         6 . The information processing apparatus according to  claim 1 , wherein the controller configured to further execute:
 acquiring information relevant to a photographed advertisement, attribute information of a viewer, and traveling history information of a vehicle from a database which stores the information relevant to the photographed advertisement as photographed if it is distinguished that a gesture performed by the viewer who has viewed the advertisement in a traveling vehicle is a predetermined gesture or if it is distinguished that a voice uttered by the viewer has a predetermined voice pattern, the attribute information of the viewer, and the traveling history information of the vehicle; and   determining the advertisement to be displayed further on the basis of the acquired information relevant to the advertisement, the attribute information of the viewer, and the traveling history information of the vehicle.   
     
     
         7 . An information processing apparatus comprising a controller configured to execute:
 distinguishing a gesture performed by a viewer who has viewed the advertisement in a traveling vehicle as a predetermined gesture or distinguishing a voice uttered by the viewer as having a predetermined voice pattern;   photographing a scene including the advertisement viewed by the viewer if it is distinguished that the gesture performed by the viewer is the predetermined gesture or if it is distinguished that the voice uttered by the viewer has the predetermined voice pattern; and   storing image information of an image in which the photographed scene including the advertisement is imaged and the traveling history information of the vehicle.   
     
     
         8 . An information processing method comprising:
 displaying an advertisement;   specifying a moving body that moves at a place at which the advertisement to be displayed can be viewed;   storing attribute information of the specified moving body;   performing statistical processing for the stored attribute information of the moving body; and   determining the advertisement to be displayed on the basis of a result of the statistical processing.   
     
     
         9 . A non-transitory storage medium storing a program for allowing a computer to execute:
 displaying an advertisement;   specifying a moving body that moves at a place at which the advertisement to be displayed can be viewed;   storing attribute information of the specified moving body;   performing statistical processing for the stored attribute information of the moving body; and   determining the advertisement to be displayed on the basis of a result of the statistical processing.