Interactive customized push notifications with customized actions

Abstract

Disclosed herein are apparatus, system and method embodiments for sending an interactive customized push notifications with customized actions. An embodiment operates by determining occurrence of an event associated with an object, forming a notification and a list of actions defined by a customer using fields from the object associated with the event, and presenting the notification and the actions to a user device that's associated to the object. Further, the action is executed in response to the user's selection.

What is claimed is: 
     
         1 . A method, comprising:
 determining, by one or more processors, occurrence of an event associated with an object;   forming, by one or more processors, a notification defined by a customer using a field from the object associated with the event; and   presenting, by the one or more processors, the notification to a device associated with the object.   
     
     
         2 . The method of  claim 1 , wherein occurrence of an event is determined by a criteria defined by the customer using a field from the object associated with the event. 
     
     
         3 . The method of  claim 1 , wherein occurrence of an event is determined by using an application programing interface (API). 
     
     
         4 . The method of  claim 1 , wherein the notification comprises a fixed part and a variable part, wherein the variable part uses the field from the object. 
     
     
         5 . The method of  claim 1 , wherein the notification comprises a subject and a body, both of which use the field from the object. 
     
     
         6 . The method of  claim 1 , wherein the device is one of a group of devices defined by the customer according to a rule associated with the object. 
     
     
         7 . The method of  claim 1 , wherein the notification is formed by a multi-tenant application and the notification configuration is operated by a tenant of the multi-tenant application. 
     
     
         8 . A system, comprising:
 a memory; and   at least one processor coupled to the memory and configured to:
 determine occurrence of an event associated with an object; 
 form a notification defined by a customer using a field from the object associated with the event; and 
 present the notification to a device associated with the object. 
   
     
     
         9 . The system of  claim 8 , wherein occurrence of an event is determined by a criteria defined by the customer using a field from the object associated with the event. 
     
     
         10 . The system of  claim 8 , wherein occurrence of an event is determined by using an application programing interface (API). 
     
     
         11 . The system of  claim 8 , wherein the notification comprises a fixed part and a variable part, wherein the variable part uses the field from the object. 
     
     
         12 . The system of  claim 8 , wherein the notification comprises a subject and a body, both of which use the field from the object. 
     
     
         13 . The system of  claim 8 , wherein the device is one of a group of devices defined by the customer according to a rule associated with the object. 
     
     
         14 . The system of  claim 8 , wherein the notification is formed by a multi-tenant application and the notification configuration is operated by a tenant of the multi-tenant application. 
     
     
         15 . A non-transitory computer-readable apparatus having instructions stored thereon that, when executed by at least one computing device, cause the at least one computing device to perform operations comprising:
 determining occurrence of an event associated with an object;   forming a notification defined by a customer using a field from the object associated with the event; and   presenting the notification to a second device associated with the object.   
     
     
         16 . The non-transitory computer-readable apparatus of  claim 15 , wherein occurrence of an event is determined by a criteria defined by the customer using a field from the object associated with the event. 
     
     
         17 . The non-transitory computer-readable apparatus of  claim 15 , wherein occurrence of an event is determined by using an application programing interface (API). 
     
     
         18 . The non-transitory computer-readable apparatus of  claim 15 , wherein the notification comprises a fixed part and a variable part, wherein the variable part uses the field from the object. 
     
     
         19 . The non-transitory computer-readable apparatus of  claim 15 , wherein the second device is one of a group of devices defined by the customer according to a rule associated with the object. 
     
     
         20 . The non-transitory computer-readable apparatus of  claim 15 , wherein the notification comprises a subject and a body, both of which use the field from the object.