Contextual Ecommerce Shopping Cart Adjustment

Abstract

The present disclosure describes methods, systems, and computer program products for providing contextual ecommerce shopping cart adjustments. One computer-implemented method includes receiving, from a partner application, a cart adjustment request. Zero or more available adjustments applicable to a cart of a user using the partner application for checkout are sent to the partner application. An execution request is received from a partner service server to execute an activated adjustment and a cart adjustment token identifying the activated adjustment to the cart of the user and a payment adjustment determined based on the activated adjustment to the cart of the user is sent to the partner service server. A finalization request for finalizing the activated adjustment is received from the partner service server and the activated adjustment to the cart of the user is finalized.

What is claimed is: 
     
         1 . A computer-implemented method, comprising:
 sending, by a partner application executing on a computing device, a cart adjustment request associated with a checkout operation;   receiving, by the partner application, a deep link to direct the computing device from the partner application to another software application, the deep link utilizing fingerprinting to identify a user to the partner application and to the other software application;   executing, by the computing device, the other software application following the direction of the deep link;   receiving, at the partner application and from the other software application, one or more available adjustments applicable to a cart of the user associated with the checkout operation; and   receiving, by the partner application, a cart state following application of at least one of the one or more available adjustments to the cart.   
     
     
         2 . The method of  claim 1 , further comprising:
 persisting a user context between the partner application and the other software application.   
     
     
         3 . The method of  claim 1 , wherein the at least one of the one or more available adjustments corresponds to a selection of the one or more available adjustments received by the partner application. 
     
     
         4 . The method of  claim 3 , wherein the selection of the one or more available adjustments is sent to a cart adjustment computing system remote from the computing device, and
 the cart state is received from the cart adjustment computing system.   
     
     
         5 . The method of  claim 4 , further comprising:
 determining whether one or more services are applicable to the cart; and   determining whether one or more other adjustments are available based on the one or more services.   
     
     
         6 . The method of  claim 5 , wherein determining the one or more other adjustments are available based on the one or more services comprises determining whether:
 the user has a credit applicable to the cart; or   the user is enrolled in a loyalty service that is to be affected by the cart.   
     
     
         7 . The method of  claim 1 , further comprising:
 receiving, at a cart adjustment computing system and from a partner service server, an execution request to execute an activated adjustment;   in response to receiving the execution request:
 determining a payment adjustment based on the activated adjustment to the cart; and 
 determining whether the cart triggers an action that affects a stored value associated with the user; 
   sending, from the cart adjustment computing system and to the partner service server, a cart adjustment token as a receipt identifying that the activated adjustment to the cart has been selected and executed for checkout purposes and a payment adjustment determined based on the activated adjustment to the cart;   receiving, at the cart adjustment computing system and from the partner service server, a finalization request for finalizing the activated adjustment; and   finalizing, using the cart adjustment computing system, the activated adjustment to the cart of the user using the cart adjustment token to identify the finalized activated adjustment.   
     
     
         8 . A non-transitory, computer-readable medium storing computer-readable instructions that, when executed by one or more computers, cause the one or more computers to:
 send, from a partner application executing on the one or more computers, a cart adjustment request associated with a checkout operation;   receive, by the partner application, a deep link to direct the one or more computers from the partner application to another software application, the deep link utilizing fingerprinting to identify a user to the partner application and to the other software application;   execute, by the one or more computers, the other software application following the direction of the deep link;   receive, at the partner application and from the other software application, one or more available adjustments applicable to a cart of the user associated with the checkout operation; and   receive, by the partner application, a cart state following application of at least one of the one or more available adjustments to the cart.   
     
     
         9 . The non-transitory, computer-readable medium of  claim 8 , wherein the instructions further cause the one or more computers to:
 persist a user context between the partner application and the other software application.   
     
     
         10 . The non-transitory, computer-readable medium of  claim 8 , wherein the at least one of the one or more available adjustments corresponds to a selection of the one or more available adjustments received by the partner application. 
     
     
         11 . The non-transitory, computer-readable medium of  claim 10 , wherein the selection of the one or more available adjustments is sent to a cart adjustment computing system remote from the computing device, and
 the cart state is received from the cart adjustment computing system.   
     
     
         12 . The non-transitory, computer-readable medium of  claim 11 , wherein the instructions further cause the one or more computers to:
 determine whether one or more services are applicable to the cart; and   determine whether one or more other adjustments are available based on the one or more services.   
     
     
         13 . The non-transitory, computer-readable medium of  claim 12 , wherein determining the one or more other adjustments are available based on the one or more services comprises determining whether:
 the user has a credit applicable to the cart; or   the user is enrolled in a loyalty service that is to be affected by the cart.   
     
     
         14 . The non-transitory, computer-readable medium of  claim 8 , wherein the instructions further cause the one or more computers to:
 receive, at a cart adjustment computing system and from a partner service server, an execution request to execute an activated adjustment;   in response to receiving the execution request:
 determine a payment adjustment based on the activated adjustment to the cart; and 
 determine whether the cart triggers an action that affects a stored value associated with the user; 
   send, from the cart adjustment computing system and to the partner service server, a cart adjustment token as a receipt identifying that the activated adjustment to the cart has been selected and executed for checkout purposes and a payment adjustment determined based on the activated adjustment to the cart;   receive, at the cart adjustment computing system and from the partner service server, a finalization request for finalizing the activated adjustment; and   finalize, using the cart adjustment computing system, the activated adjustment to the cart of the user using the cart adjustment token to identify the finalized activated adjustment.   
     
     
         15 . A system, comprising:
 a memory;   at least one hardware processor interoperably coupled with the memory and configured to:
 send, from a partner application executing on the one or more computers, a cart adjustment request associated with a checkout operation; 
 receive, by the partner application, a deep link to direct the one or more computers from the partner application to another software application, the deep link utilizing fingerprinting to identify a user to the partner application and to the other software application; 
 execute, by the one or more computers, the other software application following the direction of the deep link; 
 receive, at the partner application and from the other software application, one or more available adjustments applicable to a cart of the user associated with the checkout operation; and 
 receive, by the partner application, a cart state following application of at least one of the one or more available adjustments to the cart. 
   
     
     
         16 . The system of  claim 15 , wherein the processor is further configured to:
 persist a user context between the partner application and the other software application.   
     
     
         17 . The system of  claim 15 , wherein the at least one of the one or more available adjustments corresponds to a selection of the one or more available adjustments received by the partner application. 
     
     
         18 . The system of  claim 17 , wherein the selection of the one or more available adjustments is sent to a cart adjustment computing system remote from the computing device, and
 the cart state is received from the cart adjustment computing system.   
     
     
         19 . The system of  claim 18 , wherein the processor is further configured to:
 determine whether one or more services are applicable to the cart; and   determine whether one or more other adjustments are available based on the one or more services.   
     
     
         20 . The system of  claim 19 , wherein determining the one or more other adjustments are available based on the one or more services comprises determining whether:
 the user has a credit applicable to the cart; or   the user is enrolled in a loyalty service that is to be affected by the cart.