Methodology for ensuring viewability of advertisements in a flip-based environment

Abstract

A content delivery system ensures viewability of ads in a flip-based digital magazine. User behavior in the environment of the digital magazine is observed and processed to identify one or more opportunities for ad placement. Ads are selected and placed in the digital magazine in such a way as to satisfy temporal and spatial criteria relating to display of the ads. In one embodiment, a full-page ad is inserted between consecutive content pages of the digital magazine in response to a flip action being performed by the user. The digital magazine may lock the ad in place and allow page transition after minimum display duration is satisfied. In another embodiment, an embedded ad is persisted between consecutive content pages to ensure minimum display duration is satisfied.

What is claimed is: 
     
         1 . A method for providing persisted ads in a digital system, comprising:
 embedding an ad in a first content page of the digital system, the ad covering a portion of a total area of the first content page;   measuring a display duration for the ad embedded in the first content page;   in response to receiving an input to view another content page from a user, displaying a second content page, the second content page discrete from the first content page;   responsive to determining that the display duration of the ad embedded in the first content page is less than a required duration, persisting the ad embedded in the first content page in the second content page; and   determining when a combination of the display duration for the ad embedded in the first content page and a display duration of the ad embedded in the first content page persisted in the second content satisfies the required duration.   
     
     
         2 . The method of  claim 1 , wherein persisting the ad embedded in the first content page in the second content page comprises embedding the ad in a same location on the second content page. 
     
     
         3 . The method of  claim 1 , wherein an input to view another content page at least one of:
 a button-press on a user interface of a digital magazine application, and   a swipe action on the user interface of the digital magazine application.   
     
     
         4 . A method for inserting ads in a digital content system, comprising:
 displaying content within a first content page of a digital content system;   receiving a first user input;   prior to displaying a second content page of the digital content system that is discrete from the first content page, displaying an advertisement page;   preventing navigation from the advertisement page for a fixed duration;   subsequent to the fixed duration, receiving a second user input; and   displaying the second content page.   
     
     
         5 . The method of  claim 4 , wherein the first user input and the second user input comprise a request for the second content page to be displayed. 
     
     
         6 . The method of  claim 4 , wherein the digital content system automatically displays the second content page subsequent to determining that the fixed duration has been satisfied. 
     
     
         7 . A computer readable storage medium storing instructions for providing persisted ads in a digital system, the instructions when executed by a processor configured to cause the processor to:
 embed an ad in a first content page of the digital system, the ad covering a portion of a total area of the first content page;   measure a display duration for the ad embedded in the first content page;   in response to receiving an input to view another content page from a user, display a second content page, the second content page discrete from the first content page;   responsive to determining that the display duration of the ad embedded in the first content page is less than a required duration, persist the ad embedded in the first content page in the second content page; and   determine when a combination of the display duration for the ad embedded in the first content page and a display duration of the ad embedded in the first content page persisted in the second content satisfies the required duration   
     
     
         8 . The computer readable storage medium of  claim 7 , wherein persist the ad embedded in the first content page in the second content page comprises embedding the ad in a same location on the second content page. 
     
     
         9 . The computer readable storage medium of  claim 7 , wherein input from the user comprises at least one of:
 a button-press on a user interface of a digital magazine application, and   a swipe action on the user interface of the digital magazine application.   
     
     
         10 . A computer readable storage medium storing instructions for inserting ads in a digital content system, the instructions when executed by a computer processor configured to cause the processor to:
 display content within a first content page of a digital content system;   receive a first user input;   prior to displaying a second content page of the digital content system that is discrete from the first content page, display an advertisement page;   prevent navigation from the advertisement page for a fixed duration;   subsequent to the fixed duration, receive a second user input; and   display the second content page.   
     
     
         11 . The computer readable storage medium of  claim 10 , wherein the first user input and the second user input comprise a request for the second content page to be displayed. 
     
     
         12 . The computer readable storage medium of  claim 10 , wherein the digital content system automatically displays the second content page subsequent to determining that the display duration has been satisfied.