Method for identifying advertisements for placement in multimedia content elements

Abstract

A system and method for identifying advertisements for display in a multimedia content element. The method includes: partitioning the multimedia content element into a predefined number of portions; generating at least one signature for each portion of the multimedia content element; analyzing the at least one signature generated for each portion of the multimedia content element; identifying at least one attractive advertising area within the multimedia content element based on the signature analysis; and identifying at least one matching advertisement for the multimedia content element based on the generated at least one signature, wherein the at least one matching advertisement fits within the identified at least one attractive advertising area.

What is claimed is: 
     
         1 . A method for identifying advertisements for display in a multimedia content element, comprising:
 partitioning the multimedia content element into a predefined number of portions;   generating at least one signature for each portion of the multimedia content element;   analyzing the at least one signature generated for each portion of the multimedia content element;   identifying at least one attractive advertising area within the multimedia content element based on the signature analysis; and   identifying at least one matching advertisement for the multimedia content element based on the generated at least one signature, wherein the at least one matching advertisement fits within the identified at least one attractive advertising area.   
     
     
         2 . The method of  claim 1 , wherein a number of the at least one matching advertisement is based on any of: a number of advertisement banners that can be displayed on a web-page, and a predetermined request. 
     
     
         3 . The method of  claim 1 , wherein identifying the at least one attractive advertising area further comprises:
 assigning each portion with an attractiveness score based on the analysis of the respective at least one signature; and   determining each portion having an attractiveness score above a predefined threshold as an attractive advertising area.   
     
     
         4 . The method of  claim 1 , wherein identifying at least one matching advertisement for the multimedia content element further comprises:
 matching at least one advertisement item to each of the portion of the multimedia content elements respective of its at least one generated signature.   
     
     
         5 . The method of  claim 4 , further comprising:
 overlaying the at least one matching advertisement item over the at least one attractive advertising area.   
     
     
         6 . The method of  claim 4 , wherein the at least one advertisement item is displayed respective of a gesture of a user detected by a user node configured to display a web-page. 
     
     
         7 . The method of  claim 1 , further comprising:
 clustering the at least one signature generated for each portion of the multimedia content element, wherein each of the at least one matching advertisement is identified based on the signature cluster.   
     
     
         8 . The method of  claim 1 , wherein each signature is generated by a signature generator system, wherein the signature generator system includes a plurality of computational cores configured to receive a plurality of unstructured data elements, each computational core of the plurality of computational cores having properties that are at least partly statistically independent of other of the computational cores, the properties are set independently of each other core. 
     
     
         9 . The method of  claim 1 , wherein the multimedia content element is at least one of: an image, graphics, a video stream, a video clip, an audio stream, an audio clip, a video frame, a photograph, images of signals, and portions thereof. 
     
     
         10 . A non-transitory computer readable medium having stored thereon instructions for causing one or more processing units to execute the method according to  claim 1 . 
     
     
         11 . A system for identifying advertisements for display in a multimedia content element, comprising:
 a processing system; and   a memory, the memory containing instructions that, when executed by the processing unit, configure the system to:   partition the multimedia content element into a predefined number of portions;   generate at least one signature for each portion of the multimedia content element;   analyze the at least one signature generated for each portion of the multimedia content element;   identify at least one attractive advertising area within the multimedia content element based on the signature analysis; and   identify at least one matching advertisement for the multimedia content element based on the generated at least one signature, wherein the at least one matching advertisement fits within the identified at least one attractive advertising area.   
     
     
         12 . The system of  claim 11 , wherein a number of the at least one matching advertisement is based on any of: a number of advertisement banners that can be displayed on a web-page, and a predetermined request. 
     
     
         13 . The system of  claim 11 , wherein the system is further configured to:
 assign each portion with an attractiveness score based on the analysis of the respective at least one signature; and   determine each portion having an attractiveness score above a predefined threshold as an attractive advertising area.   
     
     
         14 . The system of  claim 11 , wherein the system is further configured to:
 match at least one advertisement item to each of the portion of the multimedia content elements respective of its at least one generated signature.   
     
     
         15 . The system of  claim 14 , wherein the system is further configured to:
 overlay the at least one matching advertisement item over the at least one attractive advertising area.   
     
     
         16 . The system of  claim 14 , wherein the at least one advertisement item is displayed respective of a gesture of a user detected by a user node configured to display a web-page. 
     
     
         17 . The system of  claim 11 , wherein the system is further configured to:
 cluster the at least one signature generated for each portion of the multimedia content element, wherein each of the at least one matching advertisement is identified based on the signature cluster.   
     
     
         18 . The system of  claim 11 , wherein each signature is generated by a signature generator system, wherein the signature generator system includes a plurality of computational cores configured to receive a plurality of unstructured data elements, each computational core of the plurality of computational cores having properties that are at least partly statistically independent of other of the computational cores, the properties are set independently of each other core. 
     
     
         19 . The system of  claim 11 , wherein the multimedia content element is at least one of: an image, graphics, a video stream, a video clip, an audio stream, an audio clip, a video frame, a photograph, images of signals, and portions thereof.