Product Engagement Packaging System, Display, and Method

Abstract

A method of providing a convertible packaging having a storage configuration and a display configuration is described herein. The package is made from a package blank having panels adhesively engaged together to form the package. The assembled package having an interior defined by a plurality of walls within which a plurality of product containers may be stored and eventually displayed. The bottom and/or two opposing walls of the package have a pattern of discrete material depositions adhesively deposited thereon. The depositions each have a height as measured from the wall that they are mounted upon. The presence and height of the opposing depositions providing a mechanical engagement surface against which an adjacent product container is biased or held against, to prevent the product container from falling forward or out of the package when the package is in the display configuration, even as individual product containers are removed from the package by customers.

What is claimed is: 
     
         1 . A method of for providing a convertible package, the method comprising:
 providing a package blank, the package blank comprised of a plurality of panels separated by fold lines, the plurality of panels defining a first group of panels and a second group of panels;   applying a first adhesive to the first group of panels;   applying a second adhesive to the second group of panels, wherein the second adhesive is applied in the form of discrete depositions of adhesive material;   assembling the convertible package with an open top defined by at least four panels of the first group of panels, the convertible package having a bottom wall, a first side wall engaged to and extending from the bottom wall, a second side wall opposite the first side wall and engaged to and extending from the bottom wall, a front wall engaged to and extending from the bottom wall and a rear wall engaged to and extending from the bottom wall, the first side wall extending between the front wall and the rear wall along a first side of the bottom wall, the second side wall extending between the front wall and the rear wall along a second side of the bottom wall,
 the discrete depositions of adhesive material are positioned on the first side wall and second side wall, each of the plurality of material depositions having a height as measured from the side wall that the material deposition is positioned on, the discrete depositions of adhesive material form a first pattern of spaced apart depositions on the first side wall and a second pattern on the second side wall, the second pattern being a mirror image of the first pattern. 
   
     
     
         3 . The method of  claim 1 , further comprising:
 loading though the open top of the convertible package a plurality of product containers, each of the plurality of product containers being mechanically engaged by one of the discrete depositions of adhesive material on the first side wall and one of the discrete depositions of adhesive material on the second side wall.   
     
     
         4 . The method of  claim 3 , further comprising:
 folding the at least four panels over the opening to close the convertible package.   
     
     
         5 . The method of  claim 3 , wherein the discrete depositions of adhesive material are positioned on the bottom wall, each of the discrete depositions of adhesive material positioned on the bottom wall having a height as measured from the bottom wall. 
     
     
         6 . The method of  claim 1 , wherein the first adhesive material is applied to the package blank by at least one first depositing head, and the second adhesive material is applied to the package blank by at least one second depositing head. 
     
     
         7 . The method of  claim 6 , wherein the first adhesive is a different adhesive than that of the second adhesive. 
     
     
         8 . The method of  claim 6 , wherein the first adhesive and the second adhesive are each selected from one adhesive of the group consisting of: hot melt adhesives, thermoset plastics, curable fluids, and any combination thereof. 
     
     
         9 . The method of  claim 1  wherein the height of each of the discrete depositions of adhesive material is selected from within the range of 1.25 mm to 2.5 mm. 
     
     
         10 . The method of  claim 1  wherein each of the discrete depositions of adhesive material have a tear-drop shape.