Laundry liquid dispensing system

Abstract

A laundry liquid dispensing system comprising (a) a container containing a laundry liquid, said container having an elongate cross section adapted for letterbox delivery wherein the container width is at least twice the container depth and the container depth is less than 5 cm; (b) a dispensing device configured to house the container in a dispensing orientation; (c) a metered dosing device for dispensing, a dose of the laundry liquid from the container via a self-closing aperture, wherein the laundry liquid has a viscosity in the range 200-1500 cps @ 21 s−1.

1 . A laundry liquid dispensing system comprising:
 (a) a container containing a laundry liquid, the container having an elongate cross section configured for letterbox delivery,
 wherein the container width is at least twice the container depth and the container depth is in the range between 5 cm and 1 cm; 
   (b) a dispensing device configured to house the container in a dispensing orientation;   (c) a dosing device configured for dispensing, on actuation, a dose of the laundry liquid from the container via a self-closing dispensing aperture,
 wherein the laundry liquid has a viscosity in the range between 200 to 1500 cps. 
   
     
     
         2 . A laundry liquid dispensing system according to  claim 1  wherein the dosing device is a metered dosing device attached either to the dispensing device or the container. 
     
     
         3 . A laundry liquid dispensing system according to  claim 1  wherein the system includes a membrane configured to close the dispensing aperture after dispensing. 
     
     
         4 . A laundry liquid dispensing system according to  claim 1  wherein the dispensing device has a housing comprising a container support configured to support the container in the dispensing orientation and which is movable relative to the housing to effect dispensing of the laundry liquid. 
     
     
         5 . A laundry liquid dispensing system according to  claim 1  wherein the dispensing device comprises a squeeze mechanism which squeezes the container to effect dispensing of the laundry liquid via the metered dosing device. 
     
     
         6 . A laundry liquid dispensing system according to  claim 5 , wherein the squeeze mechanism is connected to the container support such that downward movement of the container support actuates the squeeze mechanism and so in turn effects dispensing. 
     
     
         7 . A laundry liquid dispensing system according to  claim 6  wherein the squeeze mechanism is resilient such that once the container support has moved down, it returns to the its original position. 
     
     
         8 . A laundry liquid dispensing system according to  claim 1  wherein the container has a stepped profile. 
     
     
         9 . A laundry liquid dispensing system according to  claim 1  wherein the container has a primary wall and an opposing rear wall and the squeeze mechanism engages the primary and rear faces. 
     
     
         10 . A laundry liquid dispensing system according to  claim 4 , wherein the container support provides a recess with a corresponding cross sectional shape to that of the container. 
     
     
         11 . A laundry liquid dispensing system according to  claim 1  wherein the maximum depth of the container is in the rage between 4 cm and 1 cm and the maximum width of the container is in the range between 30 cm and 2 cm. 
     
     
         12 . A laundry liquid dispensing system according to  claim 3 , wherein the membrane comprises a silicone material. 
     
     
         13 . A laundry liquid dispensing system according to  claim 1  wherein the laundry liquid comprises a volatile benefit agent. 
     
     
         14 . A laundry liquid dispensing system according to  claim 1  wherein the laundry liquid comprises a cleaning polymer. 
     
     
         15 . A laundry liquid dispensing container wherein the container comprises an elongate cross section with maximum depth in the range between 4 cm and 1 cm and maximum width in the range between 30 cm and 2 cm, the container containing a laundry liquid comprising viscosity in the range between 200 to 1500 cps.