Systems and methods for providing social discovery relationships

Abstract

The disclosed embodiments include methods and systems for providing social discovery service operations. In one embodiment, a system for providing a social discovery service is disclosed. The system may be configured to receive transaction data relating to one or more purchase transactions involving one or more merchants and one or more consumers, The system may also be configured to receive product data identifying one or more products included in the one or more purchase transactions. The system may also receive location data associated with the one or more purchase transactions. Based on the transaction data, location data, and the product data, the system may be configured to generate one or more social discovery graphs. Further, the system may be configured to perform one or more social discovery operations based on the one or more social discovery graphs.

1 . - 24 . (canceled) 
     
     
         25 . A computer-implemented method for providing social discovery service operations via a social networking portal, comprising the following operations performed by one or more processors of the social networking portal:
 receiving transaction data relating to a plurality of financial transactions associated with a plurality of users, at least one of the financial transactions involving an online transaction;   receiving product data identifying products included in the financial transactions, the product data comprising stock keeping unit (SKU) data associated with the products;   receiving Global Positioning System (GPS) location data of electronic devices associated with the users and associated with the financial transactions;   determining, based on the transaction data, a level of trust between the users;   generating social discovery profiles for the users, the profiles indicating the level of trust and shopping characteristics of the users, and the profiles being based on:
 the transaction data; 
 the location data; and 
 the product data; 
   identifying, based on the profiles, occurrences of social discovery events related to a merchant and to consumers of the merchant;   determining, based on the identified occurrences, a dynamic marketing plan; and   transmitting, based on the marketing plan, a notification to a merchant system to execute the marketing plan.   
     
     
         26 . The method of  claim 25 , wherein the transmitting the notification comprises transmitting instructions to generate incentive messages based on the events. 
     
     
         27 . The method of  claim 26 , wherein transmitting instructions comprises transmitting instructions based on a predetermined rule associated with the events. 
     
     
         28 . The method of  claim 27 , wherein transmitting instructions comprises transmitting instructions based on a predetermined rule based on a number of users associated with the events. 
     
     
         29 . The method of  claim 25 , wherein transmitting the notification comprises transmitting instructions to generate an advertisement for display on an electronic display. 
     
     
         30 . The method of  claim 29 , wherein transmitting the notification comprises transmitting instructions to generate an advertisement for display on an electronic display in a physical location of the merchant. 
     
     
         31 . The computer-implemented method of  claim 29 , wherein transmitting the notification comprises transmitting instructions to generate an advertisement for display on an electronic display in a physical location of a financial service provider associated with the financial transactions. 
     
     
         32 . The computer-implemented method of  claim 25 , wherein transmitting the notification comprises transmitting instructions to generate an incentive message associated with a financial service provider associated with the financial transactions. 
     
     
         33 . The computer-implemented method of  claim 25 , further comprising:
 generating, based on the profiles, a social discovery graph indicating characteristics of the users.   
     
     
         34 . The computer-implemented method of  claim 33 , wherein determining the marketing plan comprises determining a market plan based on the social discovery graph. 
     
     
         35 . A system for providing a social discovery service, comprising:
 one or more memory devices storing software instructions; and   one or more processors configured to execute the software instructions to perform operations comprising:
 receiving transaction data relating to a plurality of financial transactions associated with a plurality of users, at least one of the financial transactions involving an online transaction; 
 receiving product data identifying products included in the financial transactions, the product data comprising stock keeping unit (SKU) data associated with the products; 
 receiving Global Positioning System (GPS) location data of electronic devices associated with the users and associated with the financial transactions; 
 determining, based on the transaction data, a level of trust between the users; 
 generating social discovery profiles for the users, the profiles indicating the level of trust and shopping characteristics of the users, and the profiles being based on:
 the transaction data; 
 the location data; and 
 the product data; 
 
 identifying, based on the profiles, occurrences of social discovery events related to a merchant and to consumers of the merchant; 
 determining, based on the identified occurrences, a dynamic marketing plan; and 
 transmitting, based on the marketing plan, a notification to a merchant system to execute the marketing plan. 
   
     
     
         36 . The system of  claim 35 , wherein the notification comprises instructions to generate an incentive message based on the events. 
     
     
         37 . The system of  claim 35 , wherein the instructions are based on a predetermined rule associated with the events. 
     
     
         38 . The system of  claim 37 , wherein the predetermined rule is based on a number of users associated with the events. 
     
     
         39 . The system of  claim 35 , wherein the transmitting the notification comprises transmitting instructions to generate an advertisement for display on an electronic display. 
     
     
         40 . The system of  claim 39 , wherein the electronic display comprises an electronic display in a physical location associated with the merchant. 
     
     
         41 . The system of  claim 39 , wherein the electronic display comprises an electronic display in a physical location associated with a financial service provider associated with the financial transactions. 
     
     
         42 . The system of  claim 35 , wherein the notification comprises instructions to generate an incentive message associated with a financial service provider associated with the financial transactions. 
     
     
         43 . The system of  claim 35 , wherein the operations further comprise:
 generating, based on the profiles, a social discovery graph indicating characteristics of the users.   
     
     
         44 . The system of  claim 35 , wherein determining the marketing plan is further based on the social discovery graph.