System and method for managing dynamic opt-in experiences in a virtual environment

Abstract

Implementations of the present disclosure are directed to a method, a system, and an article for incentivizing users of an online game. An example computer-implemented method can include: providing an online game on a client device of a user; providing on the client device a first request for content to be presented on the client device; determining that at least a portion of the content has been presented on the client device and, in response, providing the user with a first reward for the online game; providing on the client device a plurality of second requests, wherein each second request comprises a respective task for the user to perform; determining that one of the second requests has been selected and that at least a portion of the respective task has been performed and, in response, providing the user with a respective second reward for the online game.

What is claimed is: 
     
         1 . A method, comprising:
 presenting, on a client device of a user, one or more requests while promotional content is being displayed on the client device,
 wherein each request comprises a respective task for the user to perform; 
   detecting, by one or more computer processors, that one of the requests has been selected on the client device; and, in response:
 determining, by the one or more computer processors, that at least a portion of the respective task for the selected request has been performed; and 
 providing the user with a respective virtual award. 
   
     
     
         2 . The method of  claim 1 , wherein the promotional content comprises at least one of a video, an image, audio, text, or a rewarded playable. 
     
     
         3 . The method of  claim 1 , wherein the user is provided with an initial virtual reward when at least a portion of the promotional content has been displayed on the client device. 
     
     
         4 . The method of  claim 1 , wherein presenting the one or more requests comprises:
 displaying at least one of a rewarded endcard, a dynamic rewarded endcard, an offer wall, or a dynamic offer wall.   
     
     
         5 . The method of  claim 1 , wherein the one or more requests are presented near a beginning, a middle, or an end of the promotional content display on the client device. 
     
     
         6 . The method of  claim 1 , wherein the respective virtual award is for use with an application client. 
     
     
         7 . The method of  claim 6 , wherein the application client comprises a mobile computer game. 
     
     
         8 . The method of  claim 1 , wherein an application client on the client device is paused while the promotional content is being displayed on the client device. 
     
     
         9 . The method of  claim 1 , comprising:
 returning the user to an application client on the client device after the user is provided with the respective virtual reward.   
     
     
         10 . The method of  claim 1 , wherein an amount of the respective virtual award is based on an extent of completion of the respective task by the user. 
     
     
         11 . A system, comprising:
 one or more computer processors programmed to perform operations to:
 present, on a client device of a user, one or more requests while promotional content is being displayed on the client device,
 wherein each request comprises a respective task for the user to perform; 
 
 detect that one of the requests has been selected on the client device; and, in response:
 determine that at least a portion of the respective task for the selected request has been performed; and 
 provide the user with a respective virtual award. 
 
   
     
     
         12 . The system of  claim 11 , wherein the promotional content comprises at least one of a video, an image, audio, text, or a rewarded playable. 
     
     
         13 . The system of  claim 11 , wherein the user is provided with an initial virtual reward when at least a portion of the promotional content has been displayed on the client device. 
     
     
         14 . The system of  claim 11 , wherein to present the one or more requests the one or more computer processors are further programmed to:
 display at least one of a rewarded endcard, a dynamic rewarded endcard, an offer wall, or a dynamic offer wall.   
     
     
         15 . The system of  claim 11 , wherein the one or more requests are presented near a beginning, a middle, or an end of the promotional content display on the client device. 
     
     
         16 . The system of  claim 11 , wherein the respective virtual award is for use with an application client. 
     
     
         17 . The system of  claim 11 , wherein an application client on the client device is paused while the promotional content is being displayed on the client device. 
     
     
         18 . The system of  claim 11 , wherein the operations are further to:
 return the user to an application client on the client device after the user is provided with the respective virtual reward.   
     
     
         19 . The system of  claim 11 , wherein an amount of the respective virtual award is based on an extent of completion of the respective task by the user. 
     
     
         20 . A non-transitory computer-readable medium having instructions stored thereon that, when executed by one or more computer processors, cause the one or more computer processors to:
 present, on a client device of a user, one or more requests while promotional content is being displayed on the client device,
 wherein each request comprises a respective task for the user to perform; 
   detect that one of the requests has been selected on the client device; and, in response:
 determine that at least a portion of the respective task for the selected request has been performed; and 
 provide the user with a respective virtual award.