Providing advertising content to at least one communicating terminal

Abstract

An apparatus for providing advertising content to terminals communicating over a communications network is provided. The apparatus includes a processing element that communicates with network elements residing on the network or other networks to receive information regarding the terminals and their users. At least one of the terminals may be a mobile terminal. The processing element communicates an instruction to an advertising platform based on this information, and the advertising platform in turn selects and transmits advertising content to the respective terminals according to the instruction. Such content may include text messages, voice messages, picture messages, video clips, and more. In some cases, the processing element may determine a common characteristic of two or more terminals and their users based on the information received, and advertising content based on that common characteristic may be sent to the terminals. A method, system, and computer program product are also provided.

1 - 30 . (canceled) 
     
     
         31 . A computer server for dynamically transmitting digital content messages to at least one of a first mobile terminal or a second mobile terminal, comprising:
 at least one processor and at least one memory including computer code, wherein the at least one memory and the computer code configured to, with the at least one processor, cause the computer server to:
 communicate with an Internet Protocol Multimedia Subsystem; and 
 determine, through communication with the Internet Protocol Multimedia Subsystem, a first data parameter from one or more digital tags associated with a content of a digital communication of the first mobile terminal; 
 determine, through communication with the Internet Protocol Multimedia Subsystem, a second data parameter from one or more digital tags associated with a content of a digital communication of the second mobile terminal; 
 automatically compare in real time the first data parameter associated with the first mobile terminal and the second data parameter associated with the second mobile terminal based on the content of the digital communications transmitted by one of the mobile terminals to the other of the mobile terminals upon a terminal communication between the first and second mobile terminals; 
 automatically determine a match between the first data parameter and the second data parameter to match as a data parameter; and 
 based on the match, cause the computer server to transmit in real time during the terminal, computer-code instructions to a digital multimedia content platform, wherein the computer-code instructions cause the generation and routing of a copy of digital multimedia content, in a message containing a descriptor of the data parameter, to the first mobile terminal and the second mobile terminal. 
   
     
     
         32 . The computer server of  claim 31  wherein the at least one memory and the computer code configured to, with the at least one processor, cause the computer server to receive the first and second data parameters and to transmit the corresponding computer-code instructions to the digital multimedia content platform in real-time. 
     
     
         33 . The computer server of  claim 32 , wherein the computer server is configured to receive the first or second data parameters based at least partially on the content of a communication transmitted by at least one of the terminals to the other of the terminals, wherein the communication is a multimedia communication and the content includes one or more tags associated with the multimedia communication. 
     
     
         34 . The computer server of  claim 32 , wherein the digital multimedia content platform is configured to transmit the digital multimedia content from the digital multimedia content platform to at least one of the terminals such that the digital multimedia content is provided to a user of the respective terminal during a communication of the respective terminal. 
     
     
         35 . The computer server of  claim 32 , wherein the digital multimedia content platform is configured to transmit the digital multimedia content to at least one of the terminals such that the digital multimedia content is provided to a user of the respective terminal after a communication of the respective terminal. 
     
     
         36 . The computer server of  claim 32 , wherein the digital multimedia content platform is configured to transmit the digital multimedia content to the respective terminal such that the digital multimedia content is provided to a user of the respective terminal upon a subsequent interaction of the user with the terminal. 
     
     
         37 . A computer server for dynamically transmitting digital content messages to at least one of a first mobile terminal or a second mobile terminal, comprising:
 at least one processor and at least one memory including computer code, wherein the at least one memory and the computer code configured to, with the at least one processor, cause the computer server to:
 communicate with a Session Initiation Protocol Subsystem and; 
 determine, through communication with the Session Initiation Protocol Subsystem, a first data parameter from one or more digital tags associated with a content of a digital communication of the first mobile terminal; 
 determine, through communication with the Session Initiation Protocol Subsystem, a second data parameter from one or more digital tags associated with a content of a digital communication of the second mobile terminal; 
 automatically compare in real time the first data parameter associated with the first mobile terminal and the second data parameter associated with the second mobile terminal based on the content of the digital communications transmitted by one of the mobile terminals to the other of the mobile terminals upon a terminal communication between the first and second mobile terminals; 
 automatically determine a match between the first data parameter and the second data parameter to match as a data parameter; and 
   based on the match, cause the computer server to transmit, in real time during the terminal communication, computer-code instructions to a digital multimedia content platform, wherein the computer-code instructions cause the generation and routing of a copy of digital multimedia content, in a message containing a descriptor of the data parameter, to the first mobile terminal and the second mobile terminal.   
     
     
         38 . The computer server of  claim 37  wherein the at least one memory and the computer code configured to, with the at least one processor, cause the computer server to receive the first and second data parameters and to transmit the corresponding computer-code instructions to the digital multimedia content platform in real-time. 
     
     
         39 . The computer server of  claim 38 , wherein the server is configured to receive the first or second data parameters based at least partially on the content of a communication transmitted by at least one of the terminals to the other of the terminals, wherein the communication is a multimedia communication and the content includes one or more tags associated with the multimedia communication. 
     
     
         40 . The computer server of  claim 38 , wherein the digital multimedia content platform is configured to transmit the digital multimedia content from the digital multimedia content platform to at least one of the terminals such that the digital multimedia content is provided to a user of the respective terminal during a communication of the respective terminal. 
     
     
         41 . The computer server of  claim 38 , wherein the digital multimedia content platform is configured to transmit the digital multimedia content to at least one of the terminals such that the digital multimedia content is provided to a user of the respective terminal after a communication of the respective terminal. 
     
     
         42 . The computer server of  claim 38 , wherein the digital multimedia content platform is configured to transmit the digital multimedia content to the respective terminal such that the digital multimedia content is provided to a user of the respective terminal upon a subsequent interaction of the user with the terminal. 
     
     
         43 . A method for dynamically transmitting digital content messages to at least one of a first mobile terminal or a second mobile terminal, comprising:
 communicating with an Internet Protocol Multimedia Subsystem;   determining, through communicating with the Internet Protocol Multimedia Subsystem, a first data parameter from one or more digital tags associated with a content of a digital communication of the first mobile terminal;   determining, through communicating with the Internet Protocol Multimedia Subsystem, a second information from one or more digital tags associated with a content of a digital communication of the second mobile terminal;   automatically comparing in real time the first data parameter associated with the first mobile terminal and the second data parameter associated with the second mobile terminal based on the content of the digital communications transmitted by one of the mobile terminals to the other of the mobile terminals upon a terminal communication between the first and second mobile terminals;   automatically determining the first data parameter and the second data parameter to match as a data parameter; and   in real time during the terminal communication, and based on the match, generating and routing to a digital multimedia content platform a copy of digital multimedia content in a message containing a descriptor of the first or second data parameter to the first mobile terminal and the second terminal.   
     
     
         44 . The method of  claim 43  further comprising receiving the first and second data parameters and transmitting to the digital multimedia content platform in real-time. 
     
     
         45 . The method of  claim 44 , further comprising receiving the first or second data parameters based at least partially on the content of a communication transmitted by at least one of the terminals to the other of the terminals, wherein the communication is a multimedia communication and the content includes one or more tags associated with the multimedia communication. 
     
     
         46 . The method of  claim 44 , further comprising transmitting the digital multimedia content from the digital multimedia content platform to at least one of the terminals such that the digital multimedia content is provided to a user of the respective terminal during a communication of the respective terminal. 
     
     
         47 . The method of  claim 44 , further comprising transmitting the digital multimedia content from the digital multimedia content platform to at least one of the terminals such that the digital multimedia content is provided to a user of the respective terminal after a communication of the respective terminal. 
     
     
         48 . The method of  claim 44 , further comprising transmitting the digital multimedia content from the digital multimedia content platform to the respective terminal such that the digital multimedia content is provided to a user of the respective terminal upon a subsequent interaction of the user with the terminal. 
     
     
         49 . The method of  claim 43 , wherein a user profile comprising a profile information associated with each of the first mobile terminal and the second mobile terminal is stored in a database that resides outside of the communications network and the profile information comprises identifying information selected from the group consisting of a name, address, age, occupation, and ethnic background of a user. 
     
     
         50 . The method of  claim 49 , wherein the profile information comprises personal information selected from the group consisting of a familial status, contact name, contact phone number, and contact relationship.