Methods, Systems, and Computer-Readable Media for Targeted Distribution of Digital On-Screen Graphic Elements

Abstract

Systems and methods for presenting targeted digital on-screen graphics are described. A content originator, such as an advertiser or media network operator, may specify targeted segments and/or targeted digital on-screen graphics to be presented to one or more viewers of an available audience. The expected presentation of a digital on-screen graphic on a content presentation device associated with targeted segments may be detected. A target digital on-screen graphic may be transmitted or otherwise made available to the content presentation device. The targeted digital on-screen graphic may be displayed instead of or overlaying at least a portion of the original digital on-screen graphic, such that all or a portion of the original digital on-screen graphic is substituted by the target digital on-screen graphic.

1 . A method comprising:
 determining at least one targeted on-screen graphic, of a plurality of targeted on-screen graphics, to be output on at least one user device, wherein the at least one targeted on-screen graphic is determined based on information indicative of a viewing history associated with the at least one user device; and   causing, at a predetermined time during output of content on the user device, the at least one targeted on-screen graphic to overlay at least a portion of another on-screen graphic output with the content such that the at least one targeted on-screen graphic is visible and obscures the at least a portion of the another on-screen graphic.   
     
     
         2 . The method of  claim 1 , wherein the at least one targeted on-screen graphic overlays the another on-screen graphic such that the at least one targeted on-screen graphic is visible and the another on-screen graphic is not visible. 
     
     
         3 . The method of  claim 1 , wherein the plurality of targeted on-screen graphics are associated with a campaign associated with a plurality of user devices. 
     
     
         4 . The method of  claim 1 , wherein the at least one targeted on-screen graphic is further determined based on target information associated with a plurality of user devices. 
     
     
         5 . The method of  claim 4 , wherein the target information comprises one or more unique identifiers associated with one or more of the plurality of user devices. 
     
     
         6 . The method of  claim 1 , wherein the at least one targeted on-screen graphic is further determined based on information indicative of an advertising effectiveness associated with the at least one targeted on-screen graphic. 
     
     
         7 . The method of  claim 1 , wherein the user device comprises at least one of a television, a set-top box, a display monitor, a personal video recorder, a hard drive, or a content receiver. 
     
     
         8 . An apparatus comprising:
 one or more processors; and   memory storing instructions that, when executed by the one or more processors, cause the apparatus to:
 determine at least one targeted on-screen graphic, of a plurality of targeted on-screen graphics, to be output on at least one user device, wherein the at least one targeted on-screen graphic is determined based on information indicative of a viewing history associated with the at least one user device; and 
 cause, at a predetermined time during output of content on the user device, the at least one targeted on-screen graphic to overlay at least a portion of another on-screen graphic output with the content such that the at least one targeted on-screen graphic is visible and obscures the at least a portion of the another on-screen graphic. 
   
     
     
         9 . The apparatus of  claim 8 , wherein the at least one targeted on-screen graphic overlays the another on-screen graphic such that the at least one targeted on-screen graphic is visible and the another on-screen graphic is not visible. 
     
     
         10 . The apparatus of  claim 8 , wherein the plurality of targeted on-screen graphics are associated with a campaign associated with a plurality of user devices. 
     
     
         11 . The apparatus of  claim 8 , wherein the at least one targeted on-screen graphic is further determined based on target information associated with a plurality of user devices. 
     
     
         12 . The apparatus of  claim 11 , wherein the target information comprises one or more unique identifiers associated with one or more of the plurality of user devices. 
     
     
         13 . The apparatus of  claim 8 , wherein the at least one targeted on-screen graphic is further determined based on information indicative of an advertising effectiveness associated with the at least one targeted on-screen graphic. 
     
     
         14 . The apparatus of  claim 8 , wherein the user device comprises at least one of a television, a set-top box, a display monitor, a personal video recorder, a hard drive, or a content receiver. 
     
     
         15 . A computer-readable medium storing instructions that, when executed, cause:
 determining at least one targeted on-screen graphic, of a plurality of targeted on-screen graphics, to be output on at least one user device, wherein the at least one targeted on-screen graphic is determined based on information indicative of a viewing history associated with the at least one user device; and   causing, at a predetermined time during output of content on the user device, the at least one targeted on-screen graphic to overlay at least a portion of another on-screen graphic output with the content such that the at least one targeted on-screen graphic is visible and obscures the at least a portion of the another on-screen graphic.   
     
     
         16 . The computer-readable medium of  claim 15 , wherein the at least one targeted on-screen graphic overlays the another on-screen graphic such that the at least one targeted on-screen graphic is visible and the another on-screen graphic is not visible. 
     
     
         17 . The computer-readable medium of  claim 15 , wherein the plurality of targeted on-screen graphics are associated with a campaign associated with a plurality of user devices. 
     
     
         18 . The computer-readable medium of  claim 15 , wherein the at least one targeted on-screen graphic is further determined based on target information associated with a plurality of user devices. 
     
     
         19 . The computer-readable medium of  claim 18 , wherein the target information comprises one or more unique identifiers associated with one or more of the plurality of user devices. 
     
     
         20 . The computer-readable medium of  claim 15 , wherein the at least one targeted on-screen graphic is further determined based on information indicative of an advertising effectiveness associated with the at least one targeted on-screen graphic.