Methods for serving interactive content to a user

Abstract

One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.

I claim: 
     
         1 . A method for generating and distributing digital advertising content comprising:
 accessing a static asset comprising a set of objects representing advertising content;   extracting the set of objects from the static asset;   generating a set of frames, an object in the set of objects inserted into each frame in the set of frames;   defining an order for presenting the set of frames to a viewer;   at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and   based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.   
     
     
         2 . A method for generating and distributing advertising content comprising:
 at a visual element loaded into a window rendered on a display of a computing device:
 at a first time, accessing a static asset comprising a set of objects representing advertising content; 
 extracting the set of objects from the static asset; 
 selecting an advertisement format from a set of advertisement formats based on a quality of the set of objects, the advertisement format defining animation of visual content within the visual element responsive to a change of position of the visual element within the window; 
 transforming the static asset into an interactive advertisement according to the advertisement format; 
 at approximately the first time, rendering the interactive advertisement within the visual element responsive to an interaction at the computing device that moves the visual element within the window; and 
   based on the interaction at the computing device that moves the visual element within the window, generating an engagement metric for a user interacting with the visual element at the first computing device.   
     
     
         3 . A method for generating and distributing advertising content comprising:
 at a remote computer system:
 accessing a static asset comprising a set of objects representing advertising content; 
 transforming the static asset into a first interactive advertisement according to a first advertisement format, the first advertisement format defining animation of a set of frames within the visual element responsive to a change of position of the visual element within the window; 
 transforming the static asset into a second interactive advertisement according to a second advertisement format, the second advertisement format defining animation of a single frame within the visual element responsive to a change of position of the visual element within the window; 
   at a first visual element rendered in a window rendered on a display of a first computing device in a distributed network of computing devices:
 during a first time window, sequentially rendering the set of frames of the first interactive advertisement within the first visual element according to an order defined for the first interactive advertisement responsive to a first interaction at the first computing device that moves the first visual element within the window; 
 based on the first interaction, generating a first engagement metric for a first user interacting with the first interactive advertisement rendered in the first visual element at the first computing device; and 
   at a second visual element rendered in a window rendered on a display of a second computing device in the distributed network of computing devices:
 during the first time window, rendering the single frame of the second interactive advertisement within the second visual element; 
 during the first time window, animating the single frame responsive to a second interaction at the second computing device that moves the second visual element within the window; and 
 based on the second interaction, generating a second engagement metric for a second user interacting with the second interactive advertisement rendered in the second visual element at the second computing device; and 
   in response to the first engagement metric exceeding the second engagement metric, serving the first interactive advertisement preferentially over the second interactive advertisement to a third computing device in the distributed network of computing devices during a second time window succeeding the first time window.