Method and system for combining offline and online identities with associated purchasing intention indicators in view of a geographic location

Abstract

A system and method for generating purchasing interest values in relation to purchasing a product or service, by category, brand, make, or model. The method includes associating a user identity with recordations of activity in requesting information from assets accessible by addressing universal resource locators, such as applying a web browser to render web pages addressable by registered domain names of the World Wide Web; additional information such as purchasing history, residence address and income level; and estimations of proximity and ease of travel between a geographic location associated with the user identity and a point of sales or services of a product or service type, category, brand, make, or model. The product or service may be related to or comprise an automobile. A map is rendered that separately associates geographic locations with individual user identities. Marketing communications are sent to electronic and/or postal addresses associated with user identities.

We claim: 
     
         1 . A method comprising:
 associating a hash of a unique user identifier with an entity identifiable by the unique user identifier;   acquiring a plurality of records of instances of website browser activity associated with the hash of the unique user identifier;   associating at least one record of offline behavior associated with the entity; and   deriving a purchasing intention intensity value from the plurality of records of instances of website browser activity in combination with the at least one record of offline behavior.   
     
     
         2 . The method of  claim 1 , wherein the unique user identifier is an email address. 
     
     
         3 . The method of  claim 1 , wherein the unique user identifier is a telephone number address. 
     
     
         4 . The method of  claim 1 , wherein the unique user identifier is an account identifier. 
     
     
         5 . The method of  claim 1 , wherein the entity is a natural born person. 
     
     
         6 . The method of  claim 1 , further comprising:
 assigning a purchasing intent weighting value to at least one universal resource locator;   determining that a connection with the at least one universal resource locator is recorded in the plurality of records; and   deriving the purchasing intention intensity value in view of the purchasing intent weighting value.   
     
     
         7 . The method of  claim 6 , wherein the at least one universal resource locator comprises a domain name of the World Wide Web. 
     
     
         8 . The method of  claim 6 , wherein the purchasing intent weighting value is at least partially derived in view of relevance to information describing an automobile quality. 
     
     
         9 . The method of  claim 1 , further comprising:
 generating a plurality of individually determined purchasing intent weighting values separately in view of each of a plurality of universal resource locators;   assigning each of the plurality of the individually determined purchasing intent weighting values to one of the plurality of universal resource locators in a one-to-one correspondence;   determining that a connection with the at least one of the plurality of universal resource locator is recorded in the plurality of records; and   deriving the purchasing intention intensity value in view of the purchasing intent weighting value.   
     
     
         10 . The method of  claim 1 , wherein the at least one record of offline behavior comprises information relevant to a likelihood of an intent to purchase an automobile. 
     
     
         11 . The method of  claim 1 , wherein the purchasing intention intensity value quantifies a likelihood of the entity purchasing an automobile. 
     
     
         12 . The method of  claim 11 , wherein the purchasing intention intensity value quantifies a likelihood of the entity purchasing a specific make and model of the automobile. 
     
     
         13 . The method of  claim 1 , wherein the purchasing intention intensity value quantifies a likelihood of the entity purchasing an automobile product or service. 
     
     
         14 . The method of  claim 1 , wherein at least one record of the plurality of records of instances of website browser activity is acquired from a web browser. 
     
     
         15 . The method of  claim 1 , wherein at least one record of the plurality of records of instances of website browser activity is acquired from a cellular telephone. 
     
     
         16 . The method of  claim 1 , wherein the entity is associated with a postal address. 
     
     
         17 . The method of  claim 1 , wherein the entity is associated with a residence address. 
     
     
         18 . The method of  claim 1  further comprising:
 calculating a travel path extending between a geolocational position associated with the entity and a point of sale location; and 
 calculating an accessibility value of the travel path. 
 
     
     
         19 . The method of  claim 1 , further comprising rendering a geographic map image, the geographic map image including a visual indication of a geographic location associated with an entity. 
     
     
         20 . The method of  claim 1 , comprising further rendering a distinguishing visual indication of a geographic location associated with a point of sale operation.