System and method for distribution of targeted content between mobile communication devices

Abstract

Disclosed are a method and system for distribution of targeted advertising between mobile communication devices. An endorsement program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and endorsement programs for the qualified subscriber are selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.

1 . A method for improving the functioning of a computer system, the computer system including an intermediary server connected to a promotional content server, a subscriber machine and a destination machine, the method comprising the steps of:
 a. obtaining a first data set including a first attribute set;   b. obtaining a second data set including a second attribute set;   c. calculating an optimized result set from the first data set and the second data set;   d. transmitting from the intermediary server to the subscriber machine a first record in the optimized result set;   e. after transmitting the at least one record, receiving at the intermediary server an argument identifying the first record;   f. after receiving the argument, transmitting from the intermediary server to the subscriber machine a content set that can be sent from the subscriber machine to the destination machine;   g. the content set including an encrypted pointer identifying the first record and a storage location to at least one attribute of the first attribute set; and,   h. whereby the functioning of the computer system is improved by reducing a time to completion and at least one of the group of a memory usage and a bandwidth usage of a routine resident on the computer system.   
     
     
         2 . The method of  claim 1  further comprising the step of:
 sending the content set from the subscriber machine to the destination machine. 
 
     
     
         3 . The method of  claim 1  further comprising the step of:
 providing one of the group of a product selection, a server selection, a delivery selection, a storage selection, a comparison selection and an evaluation selection in the first attribute set. 
 
     
     
         4 . The method of  claim 1  further comprising the step of:
 receiving, at the intermediary server, confirmation that the destination machine has accessed the encrypted pointer. 
 
     
     
         5 . A computer system for providing access to content from a first data center to a source communication device, associated with a subscriber, and providing the access to the content from the source communication device to a destination communication device, associated with a recipient, the first data center, the source communication device and the destination communication device connected by a network, the computer system comprising:
 a. a server, programmed to act as an intermediary and to store and execute instructions that cause the computer system to perform operations for optimizing the operation of the computer system comprising:   b. receiving at the server, a first data set that describes one or more attributes related to the one or more subscribers;   c. receiving at the server, a second data set that describes one or more attributes for directing the content to the subscriber;   d. calculating an optimized result set from the first data set and the second data set;   e. after calculating an optimized result set, sending, from the server to the subscriber communication device, a first set of information, relating to the content, selected on the basis of the optimized result set, the first set of information including a component for inclusion in a communication to the recipient communication device;   f. providing the content to the recipient communication device; and,   g. whereby utilization of the network is optimized.   
     
     
         6 . The computer system of  claim 5  wherein the operations further comprise:
 receiving, at the server, an indication that the recipient communication device has interacted with the communication in a defined manner; and, 
 providing the content to the recipient communication device in response to receiving the indication. 
 
     
     
         7 . The computer system of  claim 5  wherein the operations further comprise:
 allocating one of the group of a product and a service to the subscriber in exchange for communicating the component to the recipient communication device. 
 
     
     
         8 . The computer system of  claim 7  wherein the step of allocating is conditioned on the recipient communication device interacting with the component in a defined manner. 
     
     
         9 . The computer system of  claim 8  wherein the step of allocating includes delivery of a product related to the set of content. 
     
     
         10 . The computer system of  claim 9  wherein a product delivery schedule is managed by the server. 
     
     
         11 . The computer system of  claim 5  wherein the second data set includes a geographic location. 
     
     
         12 . The computer system of  claim 5  wherein the component includes a link to the server. 
     
     
         13 . The computer system of  claim 5  wherein the component includes a link to the first data source. 
     
     
         14 . The computer system of  claim 5  wherein the communication includes a first set of information related to the content and the component is a link to a second set of information related to the content. 
     
     
         15 . The computer system of  claim 5  wherein the operations further comprise:
 receiving, at the server, a selection, related to the content, from the subscriber communication device; and, 
 in response to the selection, providing the first set of information to the subscriber communication device. 
 
     
     
         16 . The computer system of  claim 15  wherein the operations further comprise:
 receiving, at the server, from the subscriber communication device, an identification of the recipient communication device that a subscriber has identified for sharing the first set of information; and, 
 in response to receipt of the first set of information, making the first set of information available to the recipient communication device.