Consumer game

Abstract

A system and method that engages consumers in a consumer game experience that isolates member preferences and fills in the social graph/personal profile of the consumer, to aid in the targeting of various forms of content to the consumer.

What is claimed is: 
     
         1 - 34 . (canceled) 
     
     
         35 . A mobile device, wherein the mobile device comprises:
 a graphical user interface (“GUI”) operable to provide a game entry to a consumer that finds a particular product in a store and scans a product code associated with the particular product, wherein the GUI is operable to provide a map of the store when the consumer is within the store.   
     
     
         36 . The mobile device according to  claim 35 , wherein the GUI is operable to present the consumer with an alternative product category from which to select the particular product. 
     
     
         37 . The mobile device according to  claim 35 , wherein the particular product is selected based on personal information of the consumer. 
     
     
         38 . The mobile device according to  claim 37 , wherein the personal information comprises information representing a social graph of the consumer. 
     
     
         39 . The mobile device according to  claim 37 , wherein the personal information comprises information about one or more members of a social network of the consumer. 
     
     
         40 . The mobile device according to  claim 35 , wherein the GUI comprises a touch-sensitive screen, and wherein the consumer is operable to select the particular product on the touch-sensitive screen. 
     
     
         41 . The mobile device according to  claim 35 , wherein the mobile device comprises a camera operable to scan the product code. 
     
     
         42 . The mobile device according to  claim 35 , wherein the mobile device is operable to scan the product code using a radio frequency signal. 
     
     
         43 . The mobile device according to  claim 35 , wherein the GUI is operable to present the particular product according to one or more product characteristics selected from characteristics associated with a plurality of products. 
     
     
         44 . The mobile device according to  claim 43 , wherein GUI is operable to challenge the consumer to associate the one or more characteristics with the preferred product. 
     
     
         45 . A non-transitory computer-readable medium having a plurality of code sections, each code section comprising a plurality of instructions executable by one or more processors to perform actions of a mobile application on a mobile device, wherein the actions of the mobile application comprise:
 providing, via a graphical user interface (“GUI”) of the mobile device, a game entry to a consumer that finds a particular product in a store and scans a product code associated with the particular product; and   providing, via the GUI, a map of the store when the consumer is within the store.   
     
     
         46 . The non-transitory computer-readable medium according to  claim 45 , wherein the actions of the mobile application comprise presenting to the consumer, via the GUI, an alternative product category from which to select the particular product. 
     
     
         47 . The non-transitory computer-readable medium according to  claim 45 , wherein the particular product is selected based on personal information of the consumer. 
     
     
         48 . The non-transitory computer-readable medium according to  claim 47 , wherein the personal information comprises information representing a social graph of the consumer. 
     
     
         49 . The non-transitory computer-readable medium according to  claim 47 , wherein the personal information comprises information about one or more members of a social network of the consumer. 
     
     
         50 . The non-transitory computer-readable medium according to  claim 45 , wherein the actions of the mobile application comprise enabling the consumer to select the particular product via a touch-sensitive screen of the GUI. 
     
     
         51 . The non-transitory computer-readable medium according to  claim 45 , wherein the actions of the mobile application comprise enabling the consumer to scan the product code via a camera of the mobile device. 
     
     
         52 . The non-transitory computer-readable medium according to  claim 45 , wherein the actions of the mobile application comprise enabling the consumer to scan the product code via a radio frequency signal. 
     
     
         53 . The non-transitory computer-readable medium according to  claim 45 , wherein the actions of the mobile application comprise presenting, via the GUI, the particular product according to one or more product characteristics selected from characteristics associated with a plurality of products. 
     
     
         54 . The non-transitory computer-readable medium according to  claim 53 , wherein the actions of the mobile application comprise challenging the consumer to associate the one or more characteristics with the preferred product.