Assessing job metadata quality and automatically suggesting corrective actions

Abstract

Technologies for suggesting changes to job posting data to increase performance of a job posting for a job opportunity are provided. The disclosed techniques include a system receiving poster data that includes a plurality of attributes for the job posting. The job posting is creating based on the poster data. Once created, the job posting is made available through a content management system to job seekers. While the job posting is available through the content management system, a first performance metric is determined for the job posting. A plurality of similar job postings is identified. A second performance metric is determined based upon the plurality of similar job postings. A comparison is performed between the first and second performance metric. Based on the comparison, a suggested change to the job posting is determined and the system causes the suggested change to be presented to the poster of the job posting.

What is claimed is: 
     
         1 . A method comprising:
 receiving job post information that indicates a plurality of attributes for a job opportunity;   creating a job post based on the job post information for the job opportunity;   causing the job post to be made available through a content management system;   while the job post is available:
 determining a first performance metric of the job post; 
 identifying a plurality of job posts that are similar to the job post; 
 determining a second performance metric of the plurality of job posts; 
 performing a comparison between the first performance metric and the second performance metric; 
 based on the comparison, determining a suggestion for the job post; 
 causing the suggestion to be presented to a poster of the job post; 
   wherein the method is performed by one or more computing devices.   
     
     
         2 . The method of  claim 1 , wherein determining the suggestion for the job post comprises:
 based on the comparison, identifying a set of suggestions;   ranking suggestions in the set of suggestions based upon historical user interaction data associated with the plurality of job posts; and   selecting the suggestion from the set of suggestions based upon the ranking of the suggestions in the set suggestions.   
     
     
         3 . The method of  claim 2 , wherein ranking the suggestions in the set of suggestions comprises, ranking the suggestions in the set of suggestions based upon the historical user interaction data associated with the plurality of job posts, the plurality of attributes for the job post, and attributes associated with the plurality of job posts. 
     
     
         4 . The method of  claim 1 , wherein the suggestion comprises content identifying one or more missing attributes from the job post, the one or more missing attributes include at least one of a company logo, a company webpage link, a standardized job title, a job skill, job benefits, job salary, or job description. 
     
     
         5 . The method of  claim 1 , wherein the suggestion comprises content that specifies suggested attributes values including one or more standardized job title values or one or more job skill values. 
     
     
         6 . The method of  claim 1 , wherein the suggestion comprises one or more screening questions to remove from the plurality of attributes for the job post. 
     
     
         7 . The method of  claim 1 , wherein the suggestion comprises one or more screening questions to add to the plurality of attributes for the job post. 
     
     
         8 . The method of  claim 1 , wherein determining the first performance metric of the job post comprises:
 collecting user interaction data related to the job post for a period of time; and   determining the first performance metric from the user interaction data.   
     
     
         9 . The method of  claim 8 , wherein the period of time is based on an estimated number of candidate job seekers. 
     
     
         10 . The method of  claim 1 , wherein the plurality of job posts are identified based on similarities between one or more attributes of the job post and the plurality of job posts, wherein the one or more attributes include at least one of a job title attribute, one or more skills attributes, a job location attribute, a job seniority attribute, or keywords from a job description attribute. 
     
     
         11 . A computer program product comprising:
 one or more non-transitory computer-readable storage media comprising instructions which, when executed by one or more processors, cause:
 receiving job post information that indicates a plurality of attributes for a job opportunity; 
 creating a job post based on the job post information for the job opportunity; 
 causing the job post to be made available through a content management system; 
 while the job post is available:
 determining a first performance metric of the job post; 
 identifying a plurality of job posts that are similar to the job post; 
 determining a second performance metric of the plurality of job posts; 
 performing a comparison between the first performance metric and the second performance metric; 
 based on the comparison, determining a suggestion for the job post; and 
 causing the suggestion to be presented to a poster of the job post. 
 
   
     
     
         12 . The computer program product of  claim 11 , wherein determining the suggestion for the job post comprises:
 based on the comparison, identifying a set of suggestions;   ranking suggestions in the set of suggestions based upon historical user interaction data associated with the plurality of job posts; and   selecting the suggestion from the set of suggestions based upon the ranking of the suggestions in the set suggestions.   
     
     
         13 . The computer program product of  claim 12 , wherein ranking the suggestions in the set of suggestions comprises, ranking the suggestions in the set of suggestions based upon the historical user interaction data associated with the plurality of job posts, the plurality of attributes for the job post, and attributes associated with the plurality of job posts. 
     
     
         14 . The computer program product of  claim 11 , wherein the suggestion comprises content identifying one or more missing attributes from the job post, the one or more missing attributes include at least one of a company logo, a company webpage link, a standardized job title, a job skill, job benefits, job salary, or job description. 
     
     
         15 . The computer program product of  claim 11 , wherein the suggestion comprises content that specifies suggested attributes values including one or more standardized job title values or one or more job skill values. 
     
     
         16 . The computer program product of  claim 11 , wherein the suggestion comprises one or more screening questions to remove from the plurality of attributes for the job post. 
     
     
         17 . The computer program product of  claim 11 , wherein the suggestion comprises one or more screening questions to add to the plurality of attributes for the job post. 
     
     
         18 . The computer program product of  claim 11 , wherein determining the first performance metric of the job post comprises:
 collecting user interaction data related to the job post for a period of time; and   determining the first performance metric from the user interaction data.   
     
     
         19 . The computer program product of  claim 18 , wherein the period of time is based on an estimated number of candidate job seekers. 
     
     
         20 . The computer program product of  claim 11 , wherein the plurality of job posts are identified based on similarities between one or more attributes of the job post and the plurality of job posts, wherein the one or more attributes include at least one of a job title attribute, one or more skills attributes, a job location attribute, a job seniority attribute, or keywords from a job description attribute.