Relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device

Abstract

A system includes a networked device generating a fingerprint of media data rendered thereon, with the networked device having an identification data associated therewith, and a first set of computer implemented instructions executing to generate content identification data from the fingerprint. The system also includes a second set of computer implemented instructions executing to associate the content identification data with the identification data of the networked device, and associate the identification data of the networked device with an identification data of a user of the networked device involved in an interaction with the networked device. The interaction is associated with the rendering of the media data on the networked device.

What is claimed is: 
     
         1 . A system comprising:
 a networked device generating a fingerprint of media data rendered thereon, the networked device having an identification data associated therewith;   a first set of computer implemented instructions executing to generate content identification data from the fingerprint; and   a second set of computer implemented instructions executing to:
 associate the content identification data with the identification data of the networked device; and 
 associate the identification data of the networked device with an identification data of a user of the networked device involved in an interaction with the networked device, 
 wherein the interaction is associated with the rendering of the media data on the networked device. 
   
     
     
         2 . The system of  claim 1 :
 wherein the networked device is one of: a television, a data processing device and a set-top box.   
     
     
         3 . The system of  claim 1 :
 wherein the identification data of the networked device comprises a public Internet Protocol (IP) address.   
     
     
         4 . The system of  claim 1 , wherein the identification data of the networked device and the identification data of the user are the same. 
     
     
         5 . The system of  claim 1 :
 wherein the networked device automatically generates the fingerprint at a chipset level based on access to at least one of: a video buffer, a video pipeline, an audio buffer and an audio pipeline associated therewith.   
     
     
         6 . The system of  claim 5 :
 wherein the networked device further corrects for errors in data stored in the at least one of: the video buffer, the video pipeline, the audio buffer and the audio pipeline before generating the fingerprint.   
     
     
         7 . The system of  claim 1 :
 wherein the first set of computer implemented instructions further executes to generate the content identification data based on the fingerprint in conjunction with other data.   
     
     
         8 . The system of  claim 1 , wherein the identification data of the networked device comprises data other than a public IP address. 
     
     
         9 . A method comprising:
 generating, through a networked device, a fingerprint of media data rendered through the networked device;   generating content identification data from the fingerprint;   associating the content identification data with an identification data of the networked device; and   associating the identification data of the networked device with an identification data of a user of the networked device involved in an interaction with the networked device,   wherein the interaction is associated with the rendering of the media data on the networked device.   
     
     
         10 . The method of  claim 9 , comprising the networked device being one of: a television, a data processing device and a set-top box. 
     
     
         11 . The method of  claim 9 , wherein the identification data of the networked device comprises a public IP address. 
     
     
         12 . The method of  claim 9 , comprising the identification data of the networked device and the identification data of the user being the same. 
     
     
         13 . The method of  claim 9 , comprising automatically generating, through the networked device, the fingerprint at a chipset level based on access to at least one of: a video buffer, a video pipeline, an audio buffer and an audio pipeline associated with the networked device. 
     
     
         14 . The method of  claim 13 , further comprising correcting, through the networked device, for errors in data stored in the at least one of: the video buffer, the video pipeline, the audio buffer and the audio pipeline before generating the fingerprint. 
     
     
         15 . The method of  claim 9 , further comprising:
 generating the content identification data based on the fingerprint in conjunction with other data.   
     
     
         16 . A non-transitory medium, readable through a data processing device and comprising instructions embodied therein that are executable through the data processing device, comprising:
 instructions to generate, through a networked device, a fingerprint of media data rendered through the networked device;   instructions to generate content identification data from the fingerprint;   instructions to associate the content identification data with an identification data of the networked device; and   instructions to associate the identification data of the networked device with an identification data of a user of the networked device involved in an interaction with the networked device,   wherein the interaction is associated with the rendering of the media data on the networked device.   
     
     
         17 . The non-transitory medium of  claim 16 , comprising the networked device being one of: a television, a data processing device and a set-top box. 
     
     
         18 . The non-transitory medium of  claim 16 , wherein the identification data of the networked device comprises a public IP address. 
     
     
         19 . The non-transitory medium of  claim 16 , comprising the identification data of the networked device and the identification data of the user being the same. 
     
     
         20 . The non-transitory medium of  claim 16 , comprising instructions to automatically generate, through the networked device, the fingerprint at a chipset level based on access to at least one of: a video buffer, a video pipeline, an audio buffer and an audio pipeline associated with the networked device.